Sandra Kao

Experience

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  Golin

  Aug 2004 - Aug 2005

  Account Executive

  • Built media relationships and proposed PR strategies for Yahoo • Generated advertising valued at $1.2 million for Yahoo! Personals in the Taiwan market. • Earned $200,000 in advertising value for Yahoo’s 10-year anniversary in Taiwan.

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  AdAsia Communications, Inc.

  Mar 2007 - Jul 2010

  Account Supervisor

  • Led four Account Executives to accomplish the Verizon marketing programs. • Planned and built Verizon’s first Chinese/Korean branding and promotional websites. • Architect of an unprecedented 21% decrease in Verizon’s historical Cost-Per-Call. • Achieved 100% increase in unique visitors to the newly redesigned Verizon Asian website.• Led Verizon Asian FiOS Direct Mail Marketing with a 24% conversion rate• Increased FiOS market penetration rate in Asian market from 12% in 2007 to 36% in 2009.• Heightened Verizon’s satisfaction with a 70% reduction in online sales costs in a single year.• Designed and led Verizon’s Asian digital and social media efforts. Show less

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  DiD Agency

  Jan 2011 - Aug 2013

  Senior Project Manager

  Healthcare Marketing Communications agency• Led a eight-people team to successfully launch two new Bausch & Lomb contact lenses in the U.S. and European markets from positioning, concept testing, messaging development through implementation of full-blown marketing campaigns (Interactive iPad sales aid, poster, brochure, patient education materials…etc).• Developed customized communication strategies for both eye care professionals and targeted consumers. • Planned and executed promotional programs including patient interactive campaign and co-branding sweepstake program with multimedia and channels to maximize results. • Revamped brand websites and app by redesigning user interface, wireframe, look and feel, and improving SEO.• Grew D.i.D business with increased Quality Assurance, team collaboration, and tailored training. Show less

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  Bausch + Lomb

  Nov 2013 - Jan 2015

  Product Marketing Manager - Vision Care

  • Developed marketing strategies and promotional activities for B+L daily color contact lens, Toric lens and multifocal contact lens. • Provides support for sales team and collaborate with field marketing team to maximize the influences from the eye care professionals • Managed all advertising and promotional pieces reviews to route through both internal regulatory & medical affairs and external TFDA compliance • Examined market dynamics, researched consumer insights, assessed competitors landscape and identified market opportunities for new business development, including CeraVe and other color contact lens • Successfully launched CeraVe in Taiwan by end of 2014. Developed CeraVe launch plan including pricing strategy, P&L evaluation, supply rolling forecast, product training for sales reps, communication strategies for both dermatologists and consumers. Show less