Experience

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  Nickelodeon

  Aug 2011 - Feb 2012

  Actress

  My first job ever was as actress on the TV series Julie and the Phantoms (2011), in which I:📺 Played a Asian-Brazilian character (Shizuko) in a production that won Best Teen Show at the APCA Awards and was adapted by Netflix to an international audience in 2020;🎥 Acquired experience on set, notions of the workflow of an audiovisual production and familiarity with the camera, abilities that came in handy in my career as journalist.

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  A. callan

  Jun 2012 - Feb 2013

  Teacher of esl

  Taught English as a second language to Brazilian students from a variety of ages and profiles, being able to:👩‍🏫 Find creative ways to help students improve pronunciation, grammar and conversation;👵👦 Sharpen my abilities of communicating to broader audiences.

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  Ufrgs

  Aug 2013 - Jul 2014

  Undergraduate research scholar

  As CNPq's Young Scientist program undergraduate scholar, I worked in Professor Miriam de Souza's Rossini research on Brazilian Popular Cinema, focusing in: 👥 The connection between crew members of the country's 10 biggest blockbusters between 2002 and 2012;🎞️ The effect of these relationships in the aesthetics and narrative of the movies.

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  Rio grande do sul's court

  Oct 2014 - Apr 2015

  Press officer

  My first professional internship was at the press office of Rio Grande do Sul's Court, where I:⚖️ Got in touch with in-house communication for the first time and became fluent in "legalese" from turning so many court decisions into short and easily understandable news pieces;🗞️ Learned how the judiciary works from the inside, which prepared me for politics news coverage that would come later in my career.

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  Ufrgs

  Apr 2015 - Jul 2015

  Undergraduate research scholar

  As CNPq's undergraduate scholar, I worked in Professor Rosa Maria Bueno Fischer's research on the effect of audiovisual narratives in youth's education, focusing in:👩🏻‍🏫 Assisting the professor during classes in the department of Education;📝 Correcting and grading students' pieces written after watching movies that showcased youth in different parts of the world.

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  Zero hora

  Sept 2015 - Aug 2018

  Journalist

  My first experience in a newsroom was in the biggest newspaper in the South of Brazil, where I: 💅 Started in the social column, covering high society's events, producing artists' profiles and writing about fashion, trends and entrepreneurship;🏛️ Moved to page 2 of the newspaper and started working with page layout, proofreading, photo curation, infographics, video scripting and writing about politics, international news, technology and education;🍿 Ended up returning to the culture division to edit the movie and entertainment guide and write about music, movies, TV series, music, theatre, visual arts and games;💛 Alongside, was also able to include stories related to East-Asian culture, which is one of my missions as a journalist. Show less

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  Cartola - content marketing agency

  Aug 2018 - Oct 2018

  Head of content

  After leaving Zero Hora, I briefly worked as Head of Content and Press in an agency in Porto Alegre, the capital of Rio Grande do Sul, where I:📲 Lead and managed a team of interns in content production for social media and advertising pieces;🤳 Did live coverage of clients’ events for social media;🗞️ Strengthened the brands’ relationships with newsroom reporters.

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  Folha de s.paulo

  Jun 2019 - Sept 2019

  News reporter

  During my debut at Folha, I collaborated with different teams doing different things, such as: 🌚 Night shift breaking news reporter;📲 Social media content producer;📸 Photo curation and caption.

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  In press oficina

  Jul 2019 - Jul 2019

  Press officer

  During my first time collaborating with InPress, I took care of SPC, the most traditional credit bureau in the country, having been responsible for:📈 Translating economic researches and graphs into intelligible press releases to send to newsroom journalists;📰 Align and execute distribution strategy for print, radio and TV; 🗞️ Build relationship with newsroom reporters.

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  Estadão

  Sept 2019 - Dec 2019

  Trainee journalist

  As one of few young journalists selected for the most traditional journalism trainee program in Brazil, I worked in different divisions of Estadão, having been able to:🎧 Produce, write and present a science podcast for teenagers, which was our graduation project;📰 Write on topics such as the evolution of Brazilian funk music, the oil spill disaster in the northeastern beaches and international politics;📲 Produce content for the newspaper’s Instagram and define the social media strategy for our graduation project. Show less

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  In press oficina

  Feb 2020 - Mar 2020

  Press officer

  During my second collaboration with InPress, besides the tasks performed before, I also did:🎤 Media training of the spokesperson for TV news stories;🦠 Crisis management during the beginning of the Covid-19 pandemic in Brazil.

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  Folha de s.paulo

  Dec 2020 - Dec 2021

  Reporter and social media content manager

  During my second time in one of Brazil’s most important newspapers, I worked as reporter and social media content producer and strategist, having been able to:🤳 Create Folha’s TikTok, becoming the first face of the newspaper on social media and reshaping news storytelling for short videos;💡 Be part of other innovation initiatives, from community managing to news broadcasting on Instagram Lives and Telegram channels;📰 Write about important topics such as the Covid-19 pandemic, gender and racial representation on media, racism and misogyny in politics and society, and important global sports events like the World Cup and the Olympic Games. Show less

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  Vogue brazil

  Dec 2021 - May 2022

  Social media content producer

  Planned and executed content distribution and brand awareness strategy on social media, being able to: 🥐 Put Vogue Brasil amongst the top 5 most engaged Instagram accounts during Winter 2022 Couture Week in Paris, overcoming Vogue UK;🎞️ Increase interaction with reels by 430% investing in high quality video storytelling;🛍️ Increase Vogue Negócios' LinkedIn followers by 254%, helping position the brand as reference in fashion industry coverage.

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  Quatro cinco um

  May 2022 - Jul 2022

  Social media coordinator

  Planned and executed the social media plan for the first edition of A Feira do Livro (The Book Fair), being able to:🎨 Coordinate designers responsible for the production of visual material for Instagram and Twitter;📈 Increase Instagram followers from 10 to 13,2 thousand;📚 Help strenghten culture in Latin America's largest capital, keeping the audience engaged before, during and after a literary event.

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  Uol

  Jul 2022 - Oct 2023

  Social media assistant editor

  Structured and lead the team responsible for UOL's news profiles, being able to:✨ Elevate journalistic and aesthetic quality of static content produced for UOL Notícias and UOL Economia's Instagram and Twitter profiles;🗳️ Help position UOL Notícias as a relevant news player during Brazil's presidential election of 2022;📲 Make UOL a trendsetter on social media, generating debates based on news content produced in-house;🗣️ Keep the newsroom updated about the latest social media trends, helping guide journalistic production; 🌻 Be part of the Diversity Committee, helping the newsroom be more inclusive by giving support and organizing relevant educational lectures of themes such as the journalistic coverage of ableism and ageism. Show less

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  Deutsche welle

  Nov 2023 - now

  Video journalist

  Currently work in São Paulo as correspondent for DW Brasil, where I:🤳Produce, shoot and edit stories that are relevant to both the Brazilian and the international audience in different video formats.