Romaana Aamir

Experience

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  Enactus Aryabhatta

  Aug 2019 - Feb 2022

  • Represented the Top 4 Project in India for Enactus.• Writing Video Scripts for B-Plan pitches and Project Submission for media houses. • Recorded voice overs for videos and project submission. •Imparted training to the beneficiaries and team associates through skill training and development sessions.• Underwent training with the KPMG & International Leaders.• Conducting interviews & hiring recruits.• Managing content strategy, designing creative, and creating social media strategy.• Established networking with Journalists, CSR Heads of various MNCs, and Impact Investors.• Published success story articles on renowned media channels such as The Hindu, Times of India, NDTV, Amar Ujala, HT Media, Indian Express, News18, and many others.• Formed international partnerships & strategic alliances with the organizational branch of Germany, the UK, Canada, Egypt, and Nigeria. Show less Headed three on-going Projects in collaboration with MNCs across Delhi NCR.Conducted rigorous community assessment and established a production center tomonitor the manufacturing of products.Imparted training to the beneficiaries and associates through skill training anddevelopment sessions.Underwent training with the KPMG mentors.Undertaken part in various entrepreneurial competitions.Interviewing potential candidates and onboarding members.Established networking with Journalists, CSR Heads of various MNCs, and ImpactInvestors.Published success story articles on renowned media channels and formedinternational collaboration with the organizational branch of Germany, Egypt, andNigeria. Show less

  • Project Head

    Oct 2020 - Feb 2022

  • Associate Member

    Aug 2019 - Aug 2021
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  Urma Tech

  Jan 2020 - Jan 2020

  Content Writer

  Creating various categories of content pieces on tech and web development space.

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  Meru Accounting

  May 2020 - Feb 2022

  Content Writer

  • Developing research-heavy content on finance & accounting of the US.• Curated articles and blogs on financial accounting and bookkeeping, payroll management, tax forms, etc.

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  Youth For Mental Health

  Jul 2020 - Aug 2020

  Summer Intern
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  Fortis Healthcare

  Jul 2020 - Jul 2020

  Clinical Psychology Intern

  - Learning CBT, RBT, Therapeutic Alliance, Psychotherapy, Psychoanalytical Approach, Anxiety, Depression, Dealing with PTSD, DSM-5 Clinical Picture & Treatment• Applied critical analysis of research papers on treatment and diagnosis & undertook Experiential Project, Mental Status Examination & Participant Structured Interview

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  Boolment Software Development Pvt Ltd.

  Jan 2021 - Mar 2021

  Content Writer
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  IFortis Corporate

  Jun 2021 - Jul 2021

  Human Resources Trainee

  • Updating employee records, screening resumes, and scheduling interviews.• Independently drove candidate experience initiatives during the pre-onboarding and orientation stage.• Worked with the talent acquisition team to design a plan targeting employer branding, engagement and productivity• Coordinating events organized by iFortis Corporate.

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  BYLD Group

  Jun 2021 - Jun 2022

  Content Writer

  • Researching and developing SEO-optimized content related to Performance Coaching, Executive Coaching, Psychometric Assessments, L&D Training, HR Payroll Services, Employee Management, Staff Augmentation, etc.• Coordinated with different teams to facilitate the process of creating suitable infographics by rendering actionable feedback and managing the content repository.• Created 60+ blogs and backlink material.

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  Hindustan Times

  Jul 2021 - Jul 2022

  Content Writing Intern

  - Building HT school with the latest news and trends with Indian Parents as the Target Audience. - Conceptualizing stories and storyboarding.- Category writing and storytelling.- Preparing pitches for stories to go live.

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  TELUS International

  Aug 2021 - Feb 2022

  Search Engine Evaluator

  - Web search evaluator, Internet Assessing, Ads Quality Rating- Creating qualitative data and measurements to determine the relevance of the results- Determining the relevance, quality, and usefulness of search engine results- Using qualitative data to provide recommendations on optimizing search engine results- Presenting evaluation findings to the department along with recommendations and solutions

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  RocketTech.in

  Aug 2021 - Sept 2021

  Marketing Copywriter

  • Creating content for YouTube Description, Product Description, Facebook and Google Ads Copywriting, and LinkedIn & Twitter Copywriting.• Managing Ad Campaign Content and Video Scripting for various clients from FMGC, Coaching, Apparel & Fashion, Education, Photography, etc.• Creating Content on Guest Posting, Articles, Email Scripts, Social Media, and Blogs.

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  Resourcifi Inc.

  Sept 2021 - May 2023

  Content Marketer

  Helping different verticals grow under the parent company RNF Technologies. 1. Resourcifi - IT Servicing and Development Solutions for industries such as Health & Fitness, Social Networking, AgriTech, e-Learning, FinTech, White Label Services, etc. 2. ReachIQ - Sales & Marketing Automation• Writing blogs as a part of client servicing for USA and UK clients• Deploying Google AdWords, SEMrush, Ahrefs, and Google Ads Keyword Planner for creatingDigital Web Content for lead generation.• Writing for US & UK clients on domains such as AI, Health & Fitness, Agritech, IT services, Fintech, Fashion, etc.• Pitching articles for Guest Posting, Off-site & On-site blogging, SEO Content Writing, Copywriting,eBooks, Newsletters, brochures, Industry Pages, & Social Media Marketing, and Outreach.• 2500+ Words Blogs, ranking about 12-14 listicles to increase organic traffic on the website and bring in qualified leads. Show less

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  SportifyingIndia

  Feb 2022 - Jun 2022

  Social Media Marketing Manager

  • Designing campaign strategies and creatives on Buffer and Hootsuite, tracking tasks through Trello.• Measuring and reporting on the performance of all digital marketing campaigns & strategies for Instagram & LinkedIn.• Creating engaging and informative reels, editing videos, writing scripts, storyboarding, and designing social media posts on Canva.• Confirming bookings on DMs, strategizing customer retention, and executing community building.

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  Probo

  Feb 2022 - Jun 2022

  Research & Copywriting Intern

  • Branding and Copywriting for Instagram, Twitter, and LinkedIn• Maintaining content calendar for topics based on cricket, finance, crypto, entertainment• Researching on latest News and Trends in the country, managing social media campaigns, branding, hashtags, etc.

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  Paytm

  May 2023 - Apr 2024

  Corporate Communications (PR & Socials) - Associate Manager

  • Writing blogs, press releases, press notes and creating engaging social media creatives - video scripts, articles, Twitter threads, carousels & GIFs, etc. • Tracking brand sentiment across social platforms – strategizing ways to resolve negative customer reviews & amplifying positive narratives • Managing LinkedIn pages and updating Wikipedia pages - One97 Communications , Paytm Payments Bank , Founder & CEO & Paytm • Crafting compelling brand narratives to communicate business objectives and coordinating with cross-functional teams to align brand messaging • Conceptualizing creative visuals to highlight the product use cases and deliver impactful narrative leveraging design • Live transcribing & covering events, webinars, employer branding and employee content across social media Show less

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  Doceree

  Apr 2024 - now

  Social Media Manager (Content Marketing)

  - Strategizing content buckets and identifying content pillars to support SaaS marketing- In-depth understanding of the product and brand campaigns- Running paid ads & managing LinkedIn campaigns- Collaborating with cross-functional teams to support the amplification of events, PR, product, and employer branding initiatives- Understanding bottlenecks from sales department and developing collaterals to bridge the user journey gaps