
Brian Debrot
Manufacturers Sales Representative

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About me
Transforming Agriculture Through Innovation: Enhancing Precision Farming & Farm Automation Through Data-Driven Decision Making
Education

McMaster University
-Bachelor of Commerce (BCom)
McMaster University
1999 - 2004Honors Bachelor of Commerce (B.Com.) Business & Labour Relations
Experience

Fore-Tenn Marketing
May 2005 - Dec 2007Manufacturers Sales RepresentativeEmployed as a Manufacturers Rep managing Consumer Automotive and Hardware accounts. Worked with customers like Home Hardware, TSC Stores, Canadian Tire, and Home Depot on local and National programs for my customer base. In addition to sales, I assisted with promotional campaigns at store level, product knowledge seminars, and other marketing initiatives.

Reliance Products L.P.
Mar 2009 - Jun 2014National Sales ManagerAccount management and prospecting of the Reliance Packaging business for Western North America.In addition, developed graphics and product packaging for the Reliance Products business.

Reliance Products Ltd
May 2014 - Feb 2017Director of SalesWorking closely and collaboratively with the President & Executive Team in developing strategies for short, medium, and long term growth and sustaining those strategies over time. Am ultimately responsible for the overall sales results of Reliance.This position sets a high priority to grow the business through sales and marketing initiatives. This is achieved through direct involvement and leading in setting the organizations short & long term sales objectives, policies, and strategies. This also including setting strategies for Marketing and Customer Relations and evaluating their effectiveness over time. Show less

Reliance Products Ltd.
Feb 2017 - Jan 2019Director Of Business DevelopmentWhile maintaining the responsibilities of the previous role, the Director of Business Development position added responsibilities and strategy for the successful development of a refreshed consumer brand to market and the creation of a new brand and line of products to new and existing markets. Market research, qualifying and on boarding our agents to ensure they adhered to the new brand & it's standards when selling, and setting objectives on launching the brand to the marketplace was a top priority. Additionally, marketing efforts were being developed for launch on Social channels, in-store displays to support the brand, standardizing online product pages, and SEO creation were being developed to support the upcoming selling season. Show less

UltraSpan Technologies Inc.
Jan 2019 - Sept 2019Business Development ManagerThe foundation of our business is to deliver the highest ROI for hollow core producers by providing a superior technology built upon our 'Simply by Design' philosophy and developing concrete partnerships to ensure continued success of their businesses. As Business Development Managers we strive to identify a company’s real ‘pain points’ and work collaboratively to create solutions that maximize profitability, lower operating costs, and ensure their competitiveness in their marketplace.Ultra-Span Technologies Inc. is a world-wide leader in the manufacture of concrete extrusion machinery and ancillary equipment for the precast/prestressed concrete industry. Specifically, we manufacture equipment and accessories for the Hollow core and Wall Panel segments. We work cooperatively with our customers in the construction of residential, commercial, industrial and public facilities to Government Agencies, Architectural/Construction Companies, and to the existing or start-up concrete producers.The North American market is our precast/prestressed concrete home. We have built our business in the heart of Winnipeg, Canada over the last 50 years and have a dedicated team of sales, engineering, and after sales support centrally located to assist our customers across the continent. Show less

Argus Control Systems
Sept 2019 - Jul 2023Business Development Representative (BDR)Established in 1984, Argus Controls is a pioneer and leader in controls technology providing automated control systems for horticulture, aquaculture, and related biotechnology industries. As part of Conviron and Argus Controls, I share our vision of contributing to feeding the world, improving human health and protecting the environment.Projects of note:-Helped create the latest HMI interface with Argus Controls-Identified a gap in the Controls space within Horticulture and developed a business plan to convince ownership to put R&D time into the creation of a wireless soil moisture/EC sensor. This sensor allowed the Argus Control system to further enhance/automate the irrigation & fertigation processes for our client. Show less

Cortex Agritechnology
Jul 2023 - nowGeneral Managerwww.cortex.agI am responsible for organizing and overseeing the daily operations of Cortex Agritechnology. This includes sales, strategic planning, execution of budgets and targets, expense control and staff management are central to this role. As GM, I develop annual strategies for achieving sales targets, work closely with Product Development to create & evolve our solutions so that they meet the needs of our clients and the industry. Part of this role also involves coordinating sales related efforts amongst the sister companies & being available to assist the sales team with lead generation and project scoping.As GM, I also work closely with the Director of Business Development in order to develop industry partnerships and government partnerships. Show less
Licenses & Certifications

CEAC Short Course
Controlled Environmental Agriculture CenterMar 2021
Focussed Selling Champion
Focussed Selling SystemsJun 2019
Lean Six Sigma Yellow Belt (ICYB)
Liker Leadership InstituteFeb 2014
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