
Ignacio Feller, MBA
Analyst

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About me
CRE Asset Manager | Competitive Intelligence | Market Research | Data Analysis | Business Insights | Financial Planning & Analysis
Education

UC Berkeley
-Marketing Analytics, Certificate Program
Quinlan School of Business, Loyola University Chicago
-Master of Business Administration MarketingActivities and Societies: Beta Gamma Sigma, International Business Honor Society

University of Iowa - Henry B. Tippie College of Business
-Bachelor of Business Administration Marketing
Experience

Accenture
Jul 1998 - Aug 2000AnalystManagement and IT consulting for Fortune 500 insurance companies.

UL
Jan 2000 - Jan 2002Analyst, Corporate StrategySupported development of combined financial projections, synergy modeling, and scenario analysis, as well as due diligence activities.Supported acquisition / divestiture negotiations and execution.Developed presentation materials for strategy and corporate development projects.Actively scouted for and recommended potential high-impact new projects for the team.

UL Solutions
Feb 2002 - Apr 2010Reported to VP/GM of $200MM Appliances/HVAC business unit (BU) - UL's third largest business. Promoted to direct all business and strategic planning, business analysis/analytics, and competitive/market intelligence activities. Ensured timely, evidence-based decisions regarding a wide range of strategic investments – from new services to acquisitions and new market entry – by instituting a strategic decision support process and toolset. Collaborated closely with IT to establish business requirements for new technology such as querying tools, CRM, and data warehouse solutions.IMPACT: Grew top-line 9% and improved customer loyalty in a fiercely competitive environment. Show less
Global Business Planning & Analysis Manager
Jun 2007 - Apr 2010Global Competitive Intelligence & Market Research Manager
Apr 2004 - Jun 2007Senior Analyst, Strategic Marketing
Feb 2002 - Apr 2004

Align Technology - Invisalign
Apr 2010 - Jan 2013Senior Manager, Competitive & Market IntelligenceRecruited by CMO. Built company’s first Market and Competitive Intelligence (MCI) function from the ground-up. Generated strategic insights and actionable recommendations to help medical device technology company continue its rapid growth trajectory in an ever more challenging marketplace. Systematically tracked competitors and developed offensive and defensive response programs. Supported a wide range of strategic and tactical business decisions through in-depth research and analysis. Facilitated higher-quality business planning processes in less time by establishing company’s first “single view of the market” including market sizing/trending, performance data, market dynamics and forecasting models. Built internal and external intelligence networks, facilitated cross-functional competitive workshops that turned competitive insights into action, managed research vendors, and created company-wide knowledge portal to maximize flow of information. Assembled and presented quarterly competitive landscapes to prepare CEO and CFO for earnings announcement. Attended major dental conferences, leading the analysis and reporting of onsite competitive activity, new customer or market themes, pursuing answers to key intelligence questions and reporting on breaking news. Administered MCI budget and led vendor evaluation and management efforts.IMPACT: Led competitive intelligence and market analysis during Align’s top-line growth from $387MM to $560MM, a two-year CAGR of 20% relative to overall industry growth of 5%Specialties: Competitive Monitoring, Analysis and Response Strategy | War-Gaming Scenario Planning | HUMIT | In-Depth Interviews (IDIs) | Intelligence Portal Repository | Knowledge Management| Industry Trend Tracking, Analysis and Forecasting | Syndicated Research | Secondary Research | Data Analysis | Business Analytics | Vendor Management Show less

RAND Corporation
Sept 2013 - Jan 2023As a corporate planning and analysis manager, I leveraged my market research and competitive intelligence skills to support strategic planning and decision making across two of RAND's largest research divisions.- I delivered customer, competitor, and market insights to inform operational and strategic actions, such as quarterly business reviews, annual planning cycles, investments, and market expansion.-I guided a $104M budget planning process for two federally funded research and development centers (FFRDCs), using advanced financial analysis to align resource allocation with organizational goals, opportunities, threats, and risk mitigation.-I used various tools and sources, such as Bloomberg Government, GovWin, and federal procurement data, to conduct market and competitive landscape analysis and opportunity assessment for the federal government sector.- Led ongoing Government spend analysis and research to shape the growth strategy of three business units, leading to 10% growth over 2 years.Specialties: Federal Government Competitive Intelligence | Federal Procurement | Bloomberg Government (BGOV) | GovWin | Competitive Landscape | Market Landscape | Executive Presentations | Data Driven Insights | Opportunity Assessment Show less Recruited by the SVP and CFO to boost RAND's competitive position and improve decision-making. Systematically produced timely, easy-to-digest decision-relevant competitive/market intelligence - a key move that became the basis for embedding the external environment into RAND's business planning. Identified and analyzed emerging trends, opportunities and threats in the global market and provided strategic recommendations to senior management. Go-to expert to fill leadership's hard-to-fill knowledge gaps.-Implemented new processes and analytical frameworks that consistently identified previously unknown opportunities and threats, which directly impacted the company's competitive strategy.-Led the first-ever comprehensive market and competitive landscape analysis of the federal marketplace, which included market sizing, regulatory and technology trends analysis, market drivers and resistors, and SWOT analysis. The work was recognized with a RAND impact award.-Established a rapid-response opportunity assessment capability that supported over $50 million in new business.-Developed and implemented an innovative method for collecting and analyzing competitive pricing data, which resulted in a 55% improvement in the company's ability to accurately forecast competitor pricing.-Conducted a comprehensive market potential analysis in five countries, assessing market size, growth, regulatory trends, and competitive landscape. This work led to the development of RAND's international expansion plans.Market Research | Competitive Intelligence | Market Assessments | Competitor Research | Black Hats (Competitive Analysis) | Quantitative and Qualitative Data Analysis | Federal Procurement Data System | GovWin | GovTribe | Bloomberg Government | PBR (President's Budget Request) Show less
Financial Planning and Analysis Manager ( Competitive Intelligence SME)
Feb 2020 - Jan 2023Business Intelligence & Market Analysis Analyst
Sept 2013 - Feb 2020

Freelance
Jun 2023 - Dec 2023Competitive Intelligence Analyst & Market Insights ConsultantAs an Independent Consultant specializing in Competitive Intelligence and Market Insights, I dive deep into market trends, opportunities, and threats with a focus on the federal government, healthcare, and professional services sectors. I deliver actionable insights to my clients by setting clear research objectives and key performance indicators. Leveraging a variety of data collection methods—from surveys and interviews to in-depth secondary research—I craft comprehensive market analyses. I convert complex data into straightforward reports, manage projects from start to finish, and ensure data compliance, all while staying abreast of industry and governmental trends. Show less

Siete7, LLC
Jan 2024 - nowCommercial Real Estate ManagerI was handpicked by the property ownership to serve as a strategic advisor, leveraging deep industry insights and analytical acumen to guide multi-disciplinary initiatives aimed at reclaiming market dominance. In this role, I specialize in devising and implementing evidence-based strategies to navigate the complex and challenging economic landscape of commercial real estate.Key Responsibilities:Collaborate closely with senior management and cross-functional teams to analyze market trends, identify opportunities, and mitigate risks.Develop innovative, data-driven plans to enhance competitive positioning and accelerate growth in a fiercely competitive market.Provide expert advice on operational improvements, cost efficiency, and investment opportunities to maximize asset value and profitability.Achievements:Successfully formulated and executed strategies that resulted in measurable gains in market share and operational efficiency.Recognized by leadership for exceptional problem-solving skills and the ability to deliver results under tight economic pressures.Commitment:I am committed to leveraging my expertise in business development, financial analysis, and portfolio management to drive sustainable growth and enhance stakeholder value in the commercial real estate sector. Show less
Licenses & Certifications

Competitive Intelligence Professional Level 1 (CIP)
Academy of Competitive Intelligence- View certificate

Competitive Intelligence Professional Master of Competitive Intelligence (CIP)
Academy of Competitive Intelligence - View certificate

SCIP Ambassador Program
SCIP
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