
TITI OGUNNAIKE SMC, SAFe5
Business Analyst

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About me
Business Development Strategist | Tech Sales B2B| Growth Revenue | Team Leadership | Client-focused with a Passion for Innovation.
Education

Ontario College of Management and Technology
2023 - 2024Postgraduate Degree Digital Innovation Transformation & Cloud Technology
Experience

Electronic Test Company Limited
Aug 2009 - Dec 2012Business Analyst• Functioned as a Product Owner, I managed the company’s sales process in the Nigerian Higher institutions and positioning the company and its products properly to endear it to the heart of target markets in the country by researching into new products as a means of anticipating the needs of customers to provide proactive solutions to their unforeseen.• Tracking results, providing leads and sales support, organizing sales efforts, conducting sales meetings, and allocating scarce resources.• Identified, categorized, prioritized, escalated, resolved operational problems, and minimized delays. Show less

Netfi Turbo Technology Limited
Jan 2013 - Jun 2023Agile Project Lead/Scrum MasterI led the team in the successful migration of manual application forms into online forms and testing of large class semester examination and entrance examinations unto Computer Based Test platform (CBT) from traditional paper and pen. This led to 100% automation, efficiencies and TAT, translating to up to $300,000 and still on-going. Project was implemented according to sponsor’s expectations.

Improvtek Consulting
Mar 2020 - Dec 2020Business Analyst• Provided project management leadership and support to teams, created project artifacts including Business cases with Cost-Benefit justification, risk mitigation plans and project plans. • Conducts needs analysis and facilitates stakeholders’ workshop to gather business requirements from different units impacted by projects and effectively communicate business requirements to development teams.• Working collaboratively with business and project teams to define problems, provide guidance, assess solution options and recommend best-fit technology solutions that meet stakeholder needs and organizational strategies. Show less

MarkiTech.AI - Experts in Digital Transformation focused on AI / Machine Learning in Health & Telco
Jun 2023 - Oct 2023Product Owner- Onboarding SpecialistI played a crucial role in ensuring a smooth and successful onboarding process for our customers. I was responsible for integrating virtual care technologies and clinical decision support systems for patients into our platform, while also addressing gaps in care and enhancing user experience. My role involved collaborating with healthcare professionals, analyzing data, training new team members, and implementing quality assurance measures and lead Scrum ceremonies.

Optima Communications International
Oct 2023 - Sept 2024Customer Service SpecialistI interact directly with the customers, understanding their queries, resolving them, and recommending the best solutions. I leverage different CRM tools to enhance productivity and performance.
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Google Ads (Google Partner)
Sept 2024 - now• Managing 120 clients every quarter with monthly advertising budgets ranging from $1000 to $100,000. Accomplishing quarterly revenue targets for the organization.• Created efficient paid advertising campaigns, keyword planning, conducting QBR analysis to optimize campaigns and regularly monitor performance metrics such as CTR, CPA, CPC and ROAS.• Generated a robust sales pipeline by executing targeted phone and email outreach leading to a 25% improvement in response rates and 20% increase in meetings booked.• Oversee stakeholder management and build relationships with the end customer or agencies. • Thoroughly documents all inquiries in adherence with company procedures.• Successfully identifying and pursuing upselling opportunities, leading to a 20% growth in additional account spending.• Led successful one-on-one screen-sharing presentations every quarter to increase closing rates. Show less - Collaborating with Google Partner agencies to help them identify the most effective advertising solutions for their clients, including account optimizations for Google Search, Display, YouTube, and mobile ads.- Managing a high-impact robust $3 million investment portfolio encompassing 120 companies across diverse vertical markets, driving strategic growth and value across a wide range of clientele.- Working closely with CEOs, business owners, and senior executives of marketing agencies throughout the United States and Canada to manage a broad portfolio of companies across various sectors, including e-commerce, real estate, law firms, sports, and services.- Driving strategic consultations and offering technical expertise to align with business goals and growth strategies, focusing on maximizing brand awareness, and visibility, and boosting performance.- Leveraging my in-depth product knowledge and sales expertise to empower advertisers, ensuring they achieve maximum growth through Google's powerful suite of marketing products. Show less
B2B Sales Customer Expert II
Dec 2024 - nowDigital Account Strategist
Sept 2024 - Dec 2024
Licenses & Certifications
- View certificate

Beginner's Guide to Agile in Jira Badge
Atlassian UniversityJun 2022 - View certificate

Jira Fundamentals Badge
Atlassian UniversityJun 2022 - View certificate

Kanban Fundamentals/Kanban Overview
Udemy: Online CoursesSept 2020 
Business Analysis Training Course
IIBA-EEP, CanadaMay 2020- View certificate

EdX Verified Certificate for Rhetoric: The Art of Persuasive Writing and Public Speaking
EdXJan 2021 - View certificate

Certified SAFe® 5 Agilist
Scaled Agile, Inc.Oct 2020 - View certificate

ISC2 Candidate
ISC2Dec 2023 
Scrum Master Certified (SMC)
SCRUMstudy - Accreditation Body for Scrum and AgileJun 2020
Oracle Certified Professional 8i
OracleAug 2002
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