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Ivan Taras

Ivan Taras

Marketing Assistant - Internship

Followers of Ivan Taras416 followers
location of Ivan TarasZagreb, Zagreb, Croatia

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  • Timeline

  • About me

    Senior Brand Operations Manager

  • Education

    • Rochester Institute of Technology

      2011 - 2015
      Bachelor of Business Administration (B.B.A.) Marketing

      As an internationally oriented individual, studying abroad was the first step I decide to take in order to pursue my long term goal of becoming an international business professional. Some of the key outtakes from this experience, which are transferable to business, would be: • Independence• Decision-making skills• Time management• Money management• Global awareness• Intercultural communication skills• Adaptability• Increased confidence and responsibility

  • Experience

    • FMTG - Falkensteiner Michaeler Tourism Group

      Jun 2013 - Sept 2013
      Marketing Assistant - Internship

      Duties include but were not limited to:• assisted Marketing Managers with promotional and administrative activities• updated prices and offers on different online platforms as well as centralized system• compiled statistical information• analysed quality questionnaires

    • Statue of Liberty & Ellis Island Events

      Jun 2014 - Sept 2014
      Costumer Service representative - Internship

      • Managed and solved customer queries in a professional manner• Implemented personalized approach to customers from various cultural backgrounds• Retail sales related activities

    • Esplanade Zagreb Hotel

      Jun 2015 - Sept 2015
      Hospitality Sales Department Executive - Internship

      Duties include but were not limited to:• provided administrative support to sales managers• sales related activities focused on corporate clients and digital booking platforms (B2B)• provided administrative support to reservation managers• effectively processed bookings and both phone and email customer queries (B2C)• collaborated with finance team to ensure accurate and up to date sales reports

    • Microsoft

      May 2016 - Jul 2016
      Administrative Project Coordinator (Project)

      • Collecting and compiling data• Making sure daily project requirements are meet by reporting daily results

    • Mars

      Aug 2016 - Feb 2018
      Key Account Executive

      KAE in a grocery channel sales team covering all national accounts Working across 4 product categories:Food Pet Food Confectionary ChocolateConducting promotional activity performance analysis to drive future sales performance Conducting category and competitor analysisSubmitting promotional activities to buyersSupporting the field sales team

    • McCain Foods

      Apr 2018 - Dec 2020
      Customer Account Manager

      Executing commercial strategy across all national accountsManaging customers and buyers in the frozen categoryFull P&L responsibility for forecasting and delivering results (pricing, budgeting, delivering volume)Customer negotiations Commercial and promotional analysis Forecasting base and promo volumesAnalytical decision-making based on previous sales performance and data analysisCategory and competitor analysis

    • Wolt

      Oct 2021 - Apr 2022
      Retail Development Manager

      E-commerce & Q-commerce retail sales development

    • AWT International- Croatia

      May 2022 - Nov 2024
      Trade Marketing Manager - PepsiCo

      Managing the implementation of commercial and marketing strategy for PepsiCo brands: Lay’s, Doritos and ClipsyNegotiating and managing all PepsiCo budgets, including marketing investments and TPR budgetsForecasting yearly sales volumes and budgetsImplementing and executing trade marketing plans and initiativesCoordinating the field sales team in the execution of trade marketing initiatives, campaigns, POSM placement and secondary in-store positioningCompetitor, category and market analysisLaunching NPDsPositioning PepsiCo brands as brand leaders in their respective categories Show less

    • Atlantic Grupa

      Oct 2024 - now
      Senior Brand Operations Manager

  • Licenses & Certifications

    • The Online Marketing Fundamentals

      Google
      Jan 2017