Melinda M. Demos

Experience

• 

  PayLess Supermarkets

  Aug 1998 - May 2002

  Manager on Duty

  • Managed daily store operations of the front-end; including cashiers, sackers, customer service, lottery, post office and video. Employees supervised ranged from 5-40• Accountable for tobacco and confection departments; to include writing and managing orders using Computer Assisted Ordering, contract compliance and ad execution• Provided framework and foundational success for new Manager on Duty position within PayLess

• 

  The Hershey Company

  May 2002 - Jan 2015

  Reported to Director–Wholesale Grocery. Managed $75m of sales and share growth within wholesalers, chain grocers, corporate accounts and independents in the Food class of trade. Managed 5 direct and 7 indirect reports throughout the Central and Southern US.-Selected to fill newly created role for The Hershey Company-Drove senior level meetings with internal and external customers to align and implement 1-3 year strategic business goals from Senior Vice President level and down-Led team to achieve agreed upon sales targets and metrics in 2013 and 2014 within specific customers and retailers (2013: +6.8%; 2014; +5.5%)-Developed and led multiple internal pilot task groups and projects. Implemented new item kits across 3,500 retailers across total US (+20pts ACV), creation of professional, uniform tradeshow kits across all retailers, and led multiple key process and sales projects Show less Reported to Vice President of Total Food Channel. Oversaw overall retail coverage strategy, execution and communication for the $1.6 billion Grocery Channel across 40,000 stores within our internal sales and retail teams-Selected to fill newly created role for The Hershey Company-Met and exceeded Food Team plan vs. all key performance metrics in 2011; Net Sales (+5.3%) Market Share (+0.2pts) and SAM (+1.4pts)-Co-led commercialization of REX Handheld Ordering across key food distributors resulting in $1.8 million of annual sales-Drove internal initiative to maximize Global Inside Sales dollars for 2012; (+$2.5m)-Created and implemented standardized selling and communication tools, to include a joint score-carding process for the internal sales and retail headquarter teams-Facilitated 40 Market Reviews across US, with retail and sales leadership. Each review ended with a specific commitment for increased sales and share in each respective market Show less Reported to Area Sales Director – West. Responsible for $60m of retail excellence within Southern California and Southwestern Nevada with 14 direct and 26 indirect reports. -Delivered Wal-Mart 2009 sales: +16% (74 stores); #1 in Halloween sales in country in 2009-Increased San Diego District Food Share +.9 points during tenure-Created and implemented San Diego Gold Standard program resulting in $400,000 incremental sales and 1,800 incremental displays, within Food, in 2Q 2010-Promoted 3 Retail Sales Representatives and 1 District Sales Supervisor-Interviewed, hired and trained 12 retail sales representatives and district sales supervisors through focused performance management and comprehensive coaching Show less Reported to District Sales Manager. Responsible for $65 of retail excellence within Utah, Idaho, Nevada and Wyoming; including 22 retail sales representatives within the Food, Mass & C-store classes of trade.• Newly created role for The Hershey Company• Highest rated Associate District Sales Manager/District Sales Supervisor within the Nation• Responsible for 3 c-store headquarter chains in Las Vegas, NV; increased 2006 sales +20% vs PY• Developed best-in-class retail sales merchandiser team; #1 in shipper sales; #3 in national contest; and #2 and #4 sales members in country• Led 2007 staffing project to hire 250 field sales employees, full and part time Show less • Highest rated sales representative within district sales team of 10 for 2003• Responsible for account penetration, selling and merchandising in 38 accounts including Wal-Mart, Kroger, Food City and regional accounts• Grew sales in Pikeville Wal-Mart to #1 within The Hershey Company• Direct sold to Sloane Markets (+6%); Kens Markets (+12%) and Hughes CATD (+20%)• Sold and maintained 125+ permanent secondary displays• Selected as an evaluator and trainer in new hire RSR selection and training program Show less

  • Wholesale Grocer Team Manager

    Jan 2012 - Jan 2015

  • National Food Operations Manager

    Jan 2010 - Jan 2012

  • District Sales Manager

    Jan 2008 - Jan 2010

  • Associate District Sales Manager

    May 2005 - Jun 2008

  • Retail Sales Representative

    Jan 2003 - May 2005

  • Sales Intern

    May 2002 - Dec 2002
• 

  Perdue Farms

  Sept 2016 - Sept 2020

  Regional Sales Manager - Kroger
• 

  Rana Meal Solutions, LLC

  Sept 2020 - now

  Lead Kroger Direct Team. Drive continued dollar, unit and share growth within Refrigerated Italian in Central Region. Manage broker network within Central Region.

  • Director, Kroger Team - Central Region

    Aug 2022 - now

  • Region Manager - Central

    Sept 2020 - Aug 2022