Amit Sinha

Experience

• 

  NEW STEP TECHNOLOGY

  Oct 2009 - Oct 2010

  PPC Consultant

  PPC Campaign Management & OptimizationInitial Site & Business AnalysisCompetitors ReviewKeyword list developmentAd Creative developmentBid ManagementAd SchedulingNegative Keyword ResearchWorked on mobile ad campaigns

• 

  VCustomer

  Oct 2010 - May 2011

  Account Lead(Google Adwords)

  Part of Google's Jumpstart service in India in partnership with vCustomer introducing Google AdWords to B2B and B2C businesses in India.• Developing search marketing campaigns for advertisers from various industries.• Working along with a team of 50+ sales representatives and Google AdWords Professionals.• Managing live accounts in Adwords MCC (hundreds in number, with full ownership).• Direct interaction with clients through phone & e-mails. Making customized campaigns for them based on their requirements and priorities.• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients• Recommending strategies and suggestions on improving client’s campaign performance including optimization using Sales Force CRM Software.• Mentoring the sales team and updating them on various AdWords and Online Marketing Policies Refilling and upselling Clients' Adwords Accounts based on the account performance.• Educating clients to use AdWords effectively for their respective business advertisement requirements.• Handling escalations of clients for their Adwords accounts in order to help them. Show less

• 

  Educomp Solutions Ltd

  May 2011 - Mar 2012

  SEM Account Manager

  Managing multiple campaign through MCC on Google Adwords.Responsible for Lead Generation.Maintaining CPA.Managing Campaigns on Facebook & Yahoo Search.Managing Media Buying.Hands-on experience in handling PPC projects for www.studyplaces.com,www.learnhub.com,www.jumbotest.comExtensive knowledge of PPC Search Engine platforms including Ad words, Overture, MSN, Yahoo, Paid Search, Bidding & Keyword Management, Tracking Tools, etc.Approval of New Orders.Analyzing the Paid Marketing Campaign to Smoothly drive the End Conversion. Show less

• 

  Unipro Education

  Mar 2012 - Jan 2014

  Manager Ad Operations

  Successfully Managing Digital Marketing Campaigns for Premier Education Clients Across all the Inventories Including Google Adwords, Linkedin, Facebook, ADX, RMX & RTB Engines.Ensuring that the Client is getting the ROI from his Marketing Campaigns.Generating Leads for Different Clients in Education Vertical through Paid Advertising Across all Channels.

• 

  Cognizant

  Jan 2014 - Jul 2024

  Leading Training workstreams, including developing and managing project plans in alignment with timeframes, budget, scheduling and resourcesReading and writing abilities are utilized often when completing paperwork and management reports, giving and receiving instructions, and trainingDevelop and implement comprehensive training programs including initial training, reinforcing training and training on updatesImplement Training Champion function, delivering providing ‘train the trainer’ courses and monitoring effectiveness of Training ChampionsResponsible for coaching, developing and utilizing the field based trainers in training new hires and in new hire training sessionsAssist with design of internal training programs, including formulating lesson plans and determining training methodsResearching, evaluating, recommending, and assisting with the implementation of learning coursesSupervises subordinate staff, including Interviewing, hiring, discipline, performance review, mentoringProblem solving, reasoning, motivating, organizational and training abilities are used oftenEvaluate the effectiveness of training and monitor all on-boarding and continuous learning events to ensure consistency for new hire and existing castKnowledge & application Training Central (including registering courses, monitoring take-up etc) Show less

  • Deputy General Manager

    Jul 2023 - Jul 2024

  • Service Delivery Manager

    Nov 2019 - Jul 2023

  • Digital Marketing Consultant

    Jan 2014 - Nov 2020
• 

  Walmart Global Tech India

  Jul 2024 - now

  Advertising Operations