Luca Antonini

Experience

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  Lagostina 1901

  Jun 1997 - Jun 2000

  Marketing Manager

  Lagostina S.p.A. Omegna (I) Italian leading cookware company, annual revenues €67M, a subsidiary in France; three production sites in Italy; nine company shops, various shop-in-shops and franchises throughout the world.Brand Manager 01.’98 – 06.’00, reporting directly to the CEO.Product Manager 06.’97 – 12.’97, reporting to the Brand Manager.Main customers: prestige retail stores, department stores.Main achievements: 1. Creation and management of a new distribution channel (turnover of €4M in two years).2. Marketing for the international market: exports + 20%.3. Creation of new collections, management of communication. Main results: 1. Total revenues increased by 7% and gross profits by 10% in three years. Show less

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  European School of Economics

  Jul 2000 - Sept 2001

  Sales & Marketing Manager

  European School of Economics MilanPrivate University, turnover €1.5M, the Italian branch of Nottingham Trent University, based in Nottingham.Marketing Director, reporting directly to the General Director.Main achievements: commercial team director, management of products/services and communication. Main results: break-even achieved at the end of the third year of business, results consolidated.

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  FILSPORT SL

  Oct 2001 - Aug 2002

  Sales & Marketing Manager

  Filsport S.r.l. Verbania (I)Sporting and medical goods distribution company, annual revenues of €21M;exclusive Italian market distributor for Compex, Swiss-American group, number one in the world and in Italy for neuromuscular stimulation. Marketing Director, reporting directly to the CEO.Main customers: sports shops, gyms, pharmacies, orthopedics shops, physical therapists, hospitals.Main achievements: leader of a team of six, creation of new collections, communication management, structuring of a new in-pharmacy distribution channel. Main results: after the first 12 months, the pharmacy channel achieved a turnover of €1.8M: total turnover increased by 9% at constant profit margins. Show less

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  Guy Degrenne

  Sept 2002 - Sept 2008

  Managing Director of the Italian Branch | Group Brand Manager

  Group Guy Degrenne S.A. ParisLeading French tableware company, listed on the Paris stock exchange, annual revenues of 110M€, branches in Italy, Spain and the United States. Production sites in France, Hungary and Thailand; 30 company shops, 50 shop-in-shops and dozens of franchises throughout the world.Managing Director of the Italian branch - Guy Degrenne Italia S.r.l.Based in Milan, reporting directly to the Group CEO.Furthermore, starting 10.’05, also: Group Brand Manager – Director of International Retail DevelopmentBased in Paris, reporting directly to the Group CEOMain customers: company shops, international department stores, international retail, horeca.Main achievements: 1. Creation and direction of the Italian branch. Recruitment and management of an 11-strong team (plus 10 non-exclusive agents). Sales, marketing and communication director. Management of international events participation, strategic partnerships, in-store events, public relations and press. 2. Restructuring of the Group’s brand strategy and operational development of the corporate concept, in France and abroad. Main results: 1. In Italy: revenue growth of 130% in three years (€7.5M). Introduction into target shops such as La Rinascente. Optimization of the results obtained. 2. In France: generation of highest profits – in the Art de la table category – at Lafayette and at Printemps (primary objective). 3. In France: break-even (first quarter 2007). 4. In France: contribution to the opening of 30 company shops (turnover of €20M): definition of the store concept, activities plan, partnerships and press events. Show less

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  Adele-C

  Oct 2008 - Apr 2009

  Commercial Director

  Newly established company active in luxury furniture designDirector of marketing and sales, reporting directly to the ownership of the company. Main customers: company shops, art dealers, art galleries, art collectors.Main achievements: recruitment and management of sales staff, creation of new collections, penetration of the target markets, structuring of effective marketing.Main result: first-year activity targets were surpassed by 19% (€3.9M turnover).

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  LMA

  May 2009 - now

  Commercial Director | Certified Temporary Manager

  In these exciting years, I have collaborated with the top management of several companies, supporting them in strengthening or structuring their marketing and sales in Italy and abroad, with a strategic and tactical contribution.I can proudly state that I regularly surpassed sales and marketing targets, yielding greater profits for my clients.We have won very often and celebrated on many occasions!On-demand, my clients and I are helpful in illustrating the results obtained, the quality of the work done together, and the added value I represent to them. Show less