Cathy Chao

Cathy Chao

Followers of Cathy Chao749 followers
location of Cathy ChaoVancouver, British Columbia, Canada

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  • Timeline

  • About me

    Product Marketing @ Transoft | Product Strategy, GTM, Campaign Management

  • Education

    • Emerson College

      -
    • Emerson College

      -
      MA Integrated Marketing Communications

      Advertising, Marketing, Integrated marketing communications, e-Communication, Consumer Behavior, Research Methods

    • Simon Fraser University

      -
      BA Communication

      Advertising, Media History, Media Audience, Pop Culture

  • Experience

    • TELUS

      Jun 2015 - Sept 2023

      ✅ Product GTM & Launches ✅ Product Positioning & Messaging ✅ Project Management✅ Campaign Development ✅ Channel Partner Relationship Management ✅ Sales EnablementIn this role on the SmartHome Security team, I wore multiple hats and supported go-to-market strategies, new product launches, sales enablement, channel relationship management, campaign planning & execution. Notably, I'm recognized for my capability in exceeding the business's rapidly evolving demands and rallying cross-functional teams to achieve YoY growth consistently. (Employment was impacted due to restructuring of the workplace.) Show less

      • Senior Marketing Manager, Product Marketing | Channels | Campaigns

        Jun 2022 - Sept 2023
      • Marketing Manager, Products | Channels | Campaigns

        Jan 2020 - Jun 2022
      • Various roles in Call Centre Operations, Training, Customer Experience

        Jun 2015 - Jan 2020
    • Freelance

      Sept 2023 - now
      Marketing Consultant

      Clients include 🐶 PetParker Canada and others.✅ Digital Marketing Strategy ✅ Content Creation & Planning ✅ Video Production

    • Transoft Solutions Inc.

      Jan 2024 - now
      Product Marketing

      ✅ B2B Marketing ✅ Product Positioning & Messaging ✅ GTM Launch Strategy✅ Campaign Development & Optimization ✅ Content Creation & Planning ✅ Project Management

  • Licenses & Certifications

    • Generative AI for Digital Marketers

      LinkedIn
      Feb 2024
    • Marketing Strategy: Nurturing Your Customers

      LinkedIn
      Feb 2024
    • Lean Six Sigma Foundations

      LinkedIn
      Nov 2023
    • The Persuasion Code, Part 1: The Neuroscience of Sales

      LinkedIn
      Nov 2022
      View certificate certificate
    • Speaking Confidently and Effectively

      LinkedIn
      Mar 2022
      View certificate certificate
    • Programming Foundations: Software Testing/QA

      LinkedIn
      Nov 2023
    • Software Development Life Cycle (SDLC)

      LinkedIn
      Nov 2023
    • Salesforce Essential Training

      LinkedIn
      Dec 2022
      View certificate certificate
    • Content Creation: Strategy and Tools

      LinkedIn
      Aug 2023
    • How to Be More Strategic in Six Steps

      LinkedIn
      Mar 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Cathy Chao
      TELUS CHLOE Award - Courage to Innovate 2021 Nominee TELUS Nov 2021 Nominated for TELUS CHLOE Award - Courage to Innovate
    • Awarded to Cathy Chao
      TELUS Customer Experience Leading Star Award TELUS 2020 A 3-time leading star winner recognized for consistently exceeded performance targets.