Wintas Wen

Experience

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  United Nations ESCAP

  Jul 2014 - Sept 2014

  Internship

  public information

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  Hainan Airlines

  Jul 2015 - May 2019

  Assistant Brand Manager

  - Management and Update of Branding System• Set up branding touch-point research and upgrading plan，New logo, aircraft livery design and new branding KV design. Responsible for update and management of Brand book and VI.• Implementation of the rights and interests of celebrity endorsement, shoot new KV and TVC of Lang Lang and promote in prominent media like CNN,BBC,CCTV and so on.-Planning and Implementing Important Branding Events of HNA Group• International routes promotion: responsible for routes of LA, NY, Prague, Sydney, Manchester, Tel Aviv, conducting promotion activities both in domestic and abroad including ceremonies, FAM tour, advertising and new media release.• To Paris and New York, to launch new brand image and uniform promulgation of the group and company, French golf tournament; to participate in organizing various activities of the Bo Ao Forum for Asia (with the participation of foreign heads of state).• New Product release & promotion: responsible for Hai-Chef Project and Dream Feather Project promotion. Conduct several cobranding and PR activities and produce TVC of new products.-Management of Branding Vendors• Regulating the vendor system and management by several memos.• Introducing 4A vendors by bids to promote the branding image and system.• Conduct several bids event to introduce more prominent vendors.-Management of Media and Advertising resources• Cooperate with global media like CNN, BBC, and CCTV to advertise and promote branding awareness and sales.• Responsible for media resource management both in and out, including making plan and monitor the effects. Show less

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  深圳鸿洲置业集团有限公司

  Apr 2019 - Oct 2019

  Branding & Marketing Manager

  -Establishment of Group Brand System• Establish and improve the group brand & marketing system (17 subsidiaries).• Integrate group yacht, hotel, business and other resources to conduct integrated marketing communications and campaign.-Plan and implement important events of the Group• Conduct the signing ceremony and communication and promotion of Guishan Island Yacht Town and Wenchang Yacht Tourism Center; Admit visits from Serbian government officials and carry out communication work.• Plan and implementation of press launch of China Rendez-Vous 2019.• Accomplish sales of 200000RMB for high-end meetings in our own hotel; promote exhibition position(China Rendez-vous) to other related brands Show less

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  BBC Global News

  Nov 2019 - Sept 2022

  Sales Account Manager