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Tatiana Escudero

Tatiana Escudero

Graphic Design Internship

Followers of Tatiana Escudero566 followers
location of Tatiana EscuderoChile

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  • Timeline

  • About me

    Design Lead | Digital Design | UX | Design Manager | Expert in E-commerce, SEO & Content Strategy

  • Education

    • Mac Online Training Center

      2012 - 2012
      Web Designer Web design, digital content.

      Design and development of websites in HTML and CSS with Adobe Suite.

    • Universidad del Desarrollo

      2007 - 2012
      Designer Graphic Designer

    • Desafío Latam

      2018 - 2018
      Front-end Web design, digital content.

      Front-end course, create websites in HTML and CSS.

    • Pontificia Universidad Católica de Chile

      2020 - 2020
      Digital Marketing Marketing

      Create a marketing strategy under an analytical framework, which allows to have a global context on what and how to make investments in a digital world.

  • Experience

    • The Mechanism

      Jan 2011 - Mar 2011
      Graphic Design Internship

      Brand design and POP material for the company, movie posters and diferent projects for clients like SL Green Realty Corp.

    • Constructo Ltda.

      Apr 2012 - Oct 2013
      Graphic Designer

      · Designed publications and digital pieces for art, design, and architecture projects.· Managed content updates on the corporate site and social media.

    • Amphora

      Jun 2015 - Oct 2016

      · Created and coordinated graphic assets for stores and communications across Chile, Peru, Colombia, and Argentina.· Designed catalogs, POP materials, product labels, and social media content. Temporary replacement for lead marketing area· Led marketing strategy and project execution across LATAM.· Directed campaigns in Argentina, managed store architecture and visual merchandising.· Coordinated seasonal communication strategies with internal teams and suppliers.

      • Senior Graphic Designer

        Nov 2013 - Oct 2016

      • Head of Marketing

        Jun 2015 - Dec 2015

    • Cencosud S.A.

      Oct 2016 - Jun 2021

      Coordinated digital design projects with business, IT, and marketing teams.· Led continuous improvement projects for design experience and site performance.· Managed daily updates and new developments for the homepage and key product categories. · Participated in the migration from IBM to DemandWare (Salesforce Commerce Cloud).· Designed digital content for categories like Furniture, Kids, and Home Decor.· Aligned design strategy with marketing and data insights.

      • Digital Design Coordinator

        Jul 2019 - Jun 2021

      • Digital Designer

        Oct 2016 - Jun 2019

    • Sodimac

      Jun 2021 - now
      Design and digital copyright lead

      Lead the design and content team for Sodimac.com, aligning business objectives with user needs.· Increased average CTR on landing pages by +6pp through UX and content improvements.· Led the content migration to a new website, ensuring consistency and performance.· Managed up to 17 people during high-impact projects, fostering a collaborative and data-driven culture.· Designed and implemented a landing page component with a 4% conversion rate (2x the site average).

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Tatiana Escudero
      Destacados área 2do semestre 2022 Sodimac Dec 2022 Premio REIR; respeto, excelencia, integridad y responsabilidad. Valores de la cultura Sodimac, pilares sobre los que se sostiene el propósito de la compañía, propuesta de valor, convivencia en el día a día y servicio hacia los clientes.