Panagiotis Panagopoulos

Experience

• 

  Coral A.E.

  Mar 2005 - Nov 2020

  - Leads the Category Management and Merchandising for the company-owned C-stores of Coral, in the Shell gas stations.- Optimizes the existing agreements of suppliers and enriches the portfolio with new ones.- Drives new business initiatives to bring additional revenue streams to the business.- Secures exclusive distribution agreements for the Greek Market from European suppliers.- Launches, expands and supervises the Convenience Retail business in new Markets.- Works closely with the foreign teams to ensure strategic alignment and smooth transition to the new business culture.- Leads effectively the team of three category managers. Show less - Coaches and motivates Retailers and their teams to excel at their performance and maximize sales.- Delivers the sales plan (fuel volumes & non-fuel proceeds) through regular reviews and effective action plans.- Implements and promotes marketing initiatives through the teams.- Maintains operational excellence in all sites through training Retailers and their teams in Active selling and various Operations’ supportive training programs.- Ensures that Retailers meet their Health, Safety, Security, Environment commitments towards the MOH Group via continuous training and regular audits.- Manages the communication with end-customers.- Recruits new Retailers.- Acts as a Trainer by: • being the focal point for the induction of new Territory Managers • analyzing the Operational Business model to trainee Retailers Show less - Coaches and motivates Retailers and their teams to excel at their performance and maximize sales.- Delivers the sales plan (fuel volumes & non-fuel proceeds) through regular reviews and effective action plans.- Implements and promotes marketing initiatives through the teams.- Maintains operational excellence in all sites through training Retailers and their teams in Active selling and various Operations’ supportive training programs.- Ensures that Retailers meet their Health, Safety, Security, Environment commitments towards the Shell Group via continuous training and regular audits.- Manages the communication with end-customers. Show less

  • Convenience Retail Manager

    Feb 2016 - Nov 2020

  • Senior Territory Manager

    Mar 2010 - Jan 2016

  • Territory Sales Manager

    Mar 2005 - Feb 2010
• 

  CORE INNOVATIONS S.A.

  Dec 2020 - Mar 2025

  Head of Convenience Retail

  Overall responsibility for the sourcing, category management, marketing, merchandising and sales of all the non-fuel goods and services, in the 530 C-stores of Coral and AVIN in Greece.- Shapes the sales and marketing strategy to drive the business growth.- Develops the New Convenience Retail Concept for the MOH Group.- Builds strong working relationships with Marketing, Sales & Operations and Engineering departments to align all the stakeholders with the Convenience Retail Strategy.- Strategically designs the expansion plan of the non-fuel retail segment, prioritizes and evaluates market opportunities.- Conceptualizes disruptive ideas to unlock new revenue streams to the business.- Maintains a fast-paced, high performing, inclusive environment and designs the organizational structure of the Department to support current needs and future growth.- Develops and implements commercial strategies according to organization goals and objectives, aiming to accelerate growth.- Monitors local competition, European & multinational C-store chains.- Defines the effective KPIs and business monitoring tools utilizing tech-savvy platforms.- Leads team activities, inspires, coaches and encourages all team members to build trust and accountability (5 direct reports: Brand Manager, Category Managers and Network Development Manager. 27 indirect reports). Defines KPIs and monitors team performance. Show less

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  Aramco

  Mar 2025 - now

  Senior Marketing Coordinator