Abby Collins

Experience

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  Travelling

  Jun 2011 - Aug 2011

  Travelling - South America

  Travelled extensively through Ecuador and Peru, highlights include visiting the Amazon Basin, climbing Cotopaxi Volcano and swimming with wild Pink River Dolphins.

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  Thomas Cook Group

  May 2012 - Sept 2012

  Overseas Representative
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  Flight Centre Travel Group

  Aug 2014 - Jul 2020

  Key Achievements & Responsibilities:• Collaborating with internal and external stakeholders to increase enquiry through online and offline marketing channels• Developing and executing multi-channel marketing plans across digital, social, print, email, and direct channels• Implementing a new paid social approach, positively impacting store KPIs; Local bookings increased from 43% to 80% in one month and achieved a 0.33% increase in CTR• Running events including Flight Centre School Triathlons, managing creative development, PR, social media, collateral, IT, event logistics, CRM strategy, post-event communications and tracking ROI; achieved a 70% opt-in rate, the highest a Flight Centre retail event ever had• Rebranding all online and offline collateral to align with new brand guidelines• Effectively analysing store and customer data to ensure the most effective messaging displayed• Successfully launching Local Store Marketing Toolkit, receiving commendation as the most consultant engagement the team ever had• Managing agency and supplier relationships to maximise marketing opportunities• Writing post campaign analysis, collating data and results from wider marketing team to compile detailed reports Show less Key Achievements & Responsibilities:• Consolidating internal methods of communication, resulting in a 950% increase in the preferred method• Developing & executing a communications plan for an underutilised internal department; increased engagement 380%• Creating high end content and presentations• Delivering Management Information (MI) reports to track trends and monitor/increase engagement• Running photo shoots and film interviews• Monitoring content being delivered to employees and standardising format and content• Cultivating strong relationships in the Internal Communications team, alongside stakeholders across the wider business• Successfully delivering communications projects in a cross-functional manner, effectively collaborating with Marketing, Sales, Product etc• Assisting with the relaunch of Intranet pages across EU, dramatically improving employee engagement• Improving cohesion in communications across the brands Show less Key Achievements & Responsibilities:• Delivering a complete, end-to-end customer experience, from initial enquiry through to welcome home call• Developing a pipeline of potential sales prospects• Ensuring efficient running of team and assisting with any escalated enquiries or issues• Developing consultants’ selling skills and product awareness through effective meetings and feedback sessions• Tracking customer trends and successfully using data to drive increased sales• Utilising social media to convey crucial messages to customers during key periods• Acting as a change agent to deliver company changes and initiatives, ensuring brand guidelines were adhered to Show less Key Achievements & Responsibilities:• Deputising in Branch Managers absence• Assisting Branch Manager with the management, training, and development of team• Motivating and encouraging team to meet and exceed sales targets• Holding team briefings on promotions, offers and information from Head Office• Investigating and resolving customer service issues, delivering excellent customer service, and building rapport• Supporting local marketing activity to engage with the local community• Hands on taking enquiries and converting to bookings Show less

  • Brand Experience Executive

    Apr 2019 - Jul 2020

  • Internal Communications Executive (Maternity Cover)

    Sept 2018 - Apr 2019

  • Assistant Manager

    Sept 2017 - Sept 2018

  • Assistant Manager

    Sept 2015 - Sept 2017

  • International Travel Consultant

    Aug 2014 - Aug 2015
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  American Express

  Jul 2020 - Jun 2022

  Digital Marketing Executive

  Key Responsibilities:- Liaise with key stakeholders to develop, test and launch new App and Online Account capabilities- Create and roll out communications strategy to raise American Express’s digital profile amongst both Cardmembers and Prospects, - Maintain/safeguard online real estate, including relevant web pages and Online Account promotional placements- Pursue servicing efficiency by optimising processes/capabilities and increasing the adoption of digital solutions- Act as the crucial link between the servicing and marketing organisations; understand and address evolving Cardmember needs- Nurture a broad external perspective to foster innovation and shape the future vision for the App and Online Account- Executing marketing strategies and campaigns across international markets through numerous owned media touch points: email, app, American Express web banners and website- Developing Card Member communications across multiple countries in liaison with internal stakeholders such as local marketing teams, product and analytics teams- Collaborating with 12 international markets to run simultaneous campaigns across multiple work streams to prepare Cardmembers for regulatory changes and minimise risk to $12 billion in online consumer billings- Project management; coordinating the marketing communication execution process, including asset development, localisation, approvals process, campaign set up and execution across content management and campaign management systems- Creating briefs, working with creative agencies to develop and localise communication assets and digital agencies to execute marketing communications- Website management; managing content across American Express landing pages for 15 countries; including copywriting and video creation- Performance reporting: measuring campaign performance against objectives, key KPIs and channel metrics; monitoring growth and identifying opportunities to optimise Show less

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  Currys plc

  Jun 2022 - May 2024

  Marketing Manager

  Key Responsibilities:- Develop and implement the core marketing strategy for iD Mobile, Currys' award-winning MVNO, focused on driving profitable customer acquisition whilst continuing to develop the iD brand to support with increasing brand awareness and consideration. - Develop, manage and deliver a marking campaign calendar that achieves both commercial and brand objectives for both acquisition and retention. - Work closely with media and creative agencies to help deliver effective campaigns designed to meet both commercial and brand objectives, owning digital, PR and social channels.- Managing the relationships, briefs, and output for Creative, PR and Media agencies; defining and reporting on KPIs, as well as the end-to-end management of both brand and acquisition campaigns.- Support the development of cross-channel marketing and trading strategy and campaign planning.- Responsible for iD presence and activity across eComm (own and partner sites), Retail and the iD Community. Show less

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  Loveholidays

  May 2024 - now

  • Senior Brand Marketing Manager

    Dec 2024 - now

  • Brand Marketing Manager

    May 2024 - Dec 2024