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Alba Roig

Alba Roig

Production

Followers of Alba Roig5000 followers
location of Alba RoigBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Chief Client Officer at Adsmurai

  • Education

    • IDEC, Pompeu Fabra

      2005 - 2006
      Master Corporate Communications specializing Digital Technologies

      Student of a Master in Communication, specialising in Digital technologies. We worked on both theory and practical issues, having to solve our own cases during the year, handling different groups of people and challenges. During the year, I worked also also as assistant at the school, organising the schedules and leasing between students and teachers, among other duties. Besides, I also did communication internships at Edecom (Communication Agency) and 'la Caixa' (at the press department of the… Show more Student of a Master in Communication, specialising in Digital technologies. We worked on both theory and practical issues, having to solve our own cases during the year, handling different groups of people and challenges. During the year, I worked also also as assistant at the school, organising the schedules and leasing between students and teachers, among other duties. Besides, I also did communication internships at Edecom (Communication Agency) and 'la Caixa' (at the press department of the bank) Show less

    • Dolors Monserdà Santapau

      1986 - 1995
      E.G.B Primary Studies

    • Universitat Pompeu Fabra

      1998 - 2003
      Licenciatura Comunicación Audiovisual

  • Experience

    • Mapasonor ACD

      Feb 2004 - Dec 2012
      Production

      Non-Profit Documentary Creation Association

    • Miss Wasabi Lab

      Feb 2004 - Oct 2005
      Production Assistant

      Assisting in production of several advertisements (Director: Isabel Coixet)

    • Filloy&Associats Comunicació Integral

      Sept 2005 - May 2007
      Senior Account Executive

      Handling corporate communication strategis for customers from different sectors. Daily contact with media and direct contact with clients. Content creation and placement. Reporting and evaluation

    • EDecom

      Oct 2005 - May 2006
      PR and editing Assistant

      PR and Corporate Communication, Website update, edited magazine

    • La Caixa

      May 2006 - Aug 2006
      PR assistant

      Working at the press department and updating online press room

    • LEWIS Global Communications

      May 2007 - Jul 2021

      With global vision and local touch, as General Manager for Spain at LEWIS I have coordinated Madrid and Barcelona teams to offer global capabilities to customers and develop the business in the Spanish market. My key challenge was to build strong teams capable of delivering 360 services to a wide scope of clients with creativity, innovation and agility leading our way.Over the years, I have been responsible of defining the most appropriate strategies for national and international brands and empowering the team to deliver a unique and valuable approach to clients from a range of sectors (IT, Healthcare, Finance, Tourism or Consumer) such as Almirall, Grupo Uriach, Alliance Healthcare, Reckitt Benckiser, 'la Caixa', Cisco, Siemens, Samsung, Schneider Electric, Mars, Five Guys, Deliveroo, Zurich or Panasonic amongst others. Show less

      • General Manager Spain

        Jun 2019 - Jul 2021

      • Head of LEWIS Spain

        May 2007 - Jul 2021

    • El Col·legi del Màrqueting i la Comunicació de Catalunya

      Jan 2019 - now
      Vocal

      The Col·legi is the institution that brings together the collegiate of professionals dedicated to advertising, public relations and communications.-------------------We are marketing, communication, advertising and public relations.Therefore we are creativity, digital, design, strategy, social media, branded content, inbound marketing, programmatic purchasing, corporate communication, affiliate marketing, content, mail marketing, big data, programming, digital exterior, production and post-production, advergaming, virtual reality, user experience, data protection, e-commerce, customer service, account management, packaging, B2C marketing, artificial intelligence, audience measurement, media planning, digital analytics, digital transformation, Internet of things, video marketing, retargetting, relationship marketing, viral marketing, web conversion, digital traffic, digital security, neuromarketing, ambush marketing, cross-device communication, blockchain, growth hacking, advertainment, personal marketing, loyalty, B2B marketing ...And we are TRANSi: transformed, transgressive and transversal. A necessary tool that has the purpose of defending and promoting the profession of marketing and communication in Catalonia. Show less

    • Adsmurai

      Jul 2021 - now
      CCO at Adsmurai

      Leading the relationship with Top Management clientsBuilding up a solid business network and identifying new opportunitiesHelping Service and Product teams interact and integrate more efficientlyDeveloping better procedures and promoting an agile team workMore about AdsmuraiA Service and Product solution for automating and scaling Paid Media Advertising.Adsmurai is transforming the way companies build, optimize and scale ad campaigns on social media and the way they discover, preserve and create content from user interaction with their brands and products.· Adsmurai helps you optimize social advertising execution.· Adsmurai has developed a technology platform that optimizes time and processes related to advertising campaign execution on social networks.· Adsmurai provides insight and analysis to significantly improve the quality of execution leading to great increases in the returns on investment. Show less

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google

  • Volunteer Experience

    • Local organiser

      Issued by Twestival on Oct 2011
      TwestivalAssociated with Alba Roig