Lauren Charles

Experience

• 

  Brentwood Library

  Aug 2011 - Sept 2012

  Circulation Technician
• 

  Parnassus Books

  Sept 2012 - Dec 2013

  Events and Marketing Manager

  - Booked, organized, and managed author events ranging in size from thirty to 1,700 attendees. - Worked directly with authors and/or publicists to ensure all needs were met. - Oversaw a calendar of over 250 events per year and generated publicity materials for each event. - Managed social media output on all platforms, including Facebook, Twitter, Instagram, and Pinterest. - Directed the redesign of the Parnassus Books e-commerce site, furthering the integration of handselling to customers across the nation. Show less

• 

  Ingram Content Group

  Dec 2013 - Jun 2022

  - Design, manage, and implement marketing initiatives for five different lines of business within Ingram. - Create and curate the blog, newsletters, and monthly webinars in order to engage customers and garner new leads. - Liaison between various sales teams and our creative team in order to make sure that our overall strategy and goals are palatable to various audiences. - Create and manage all materials needed for all regional, national, and international trade shows. - Create a dynamic and interconnected marketing plan for all of my lines, blending all of the various aspects of Ingram in the minds of customers who come to us from various starting points. - Work closely with our Digital Marketing Manager to create a comprehensive social and online marketing strategy for all lines. Show less

  • National Account Manager

    Aug 2016 - Jun 2022

  • Marketing Manager

    Jul 2015 - Aug 2016

  • IngramSpark Coordinator

    Feb 2015 - Jun 2015

  • Social Media Marketing Coordinator

    Aug 2014 - Feb 2015

  • Advertising Representative

    Dec 2013 - Aug 2014
• 

  Cj Advertising

  Jun 2022 - Apr 2023

  Brand Strategist