Ying Yi HO

Experience

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  AvenueOne

  Jun 2008 - Jul 2008

  Accounts Servicing Intern

  Internship working in a team of twelve to service local clients in their advertising and marketing ventures

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  Motorola Solutions

  Jan 2009 - Jun 2009

  Marketing Intern

  Internship working in Motorola’s Asia Pacific headquarters to coordinate product launches, events and marketing schemes with other various other divisions; such as other AP offices, product engineer and design teams

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  Club Med

  Jan 2010 - Jun 2010

  Marketing Intern

  Singapore Commercial Division, MarketingInternship in Club Med’s Marketing team, working mainly with the Sales team to launch initiatives to boost brand awareness, loyalty and sales in Singapore.o Tactical promotions via various channels, with regular dialogue from the sales team on their effectiveness o Advertising and PR coordination o Business development through collaboration with similar brands Conclusively:• Worked on the details of a partnership with American Express for a premium redemption process and the collaterals relevant to this partnership• Co-Produced a brochure showcasing 8 out Club Med’s 25 snow resorts for the Winter 2010‐2011 season Show less

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  Lightfoot Travel Pte Ltd

  Nov 2010 - Apr 2015

  Lightfoot Travel is a luxury tour operator offering bespoke travel experiences to High Network Individuals in Singapore, Hong Kong and Dubai. Each client’s personalised travel experience is based on an intimate understanding of the client, to provide recommendations from a Travel Designer’s specialist knowledge. ---Founded in September 2009, I was the first full-time employee to join Lightfoot Travel. I was exposed to various facets of running a start-up, an invaluable insight, which led me to an all-encompassing role of sales and marketing. I was promoted to Marketing Manager in November 2012, in line with the company's strategic plans for growth. This role's main focus is on working closely with the management team for business development and lead generation. This revolves primarily around highly-targeted digital marketing efforts complimented with offline initiatives. Keeping the same responsibilities of a Marketing Executive, the role additionally included, amongst others:• Managing a budget for Singapore office • Engaged a digital agency specialising in luxury travel to implement highly optimized and targeted digital campaigns • Pitched and successfully collaborated with Tourist Boards and luxury hotel groups to target Ultra HWNIs through proven digital strategies• Develop tactical strategies for seasonal push according to destination • Develop and execute monthly ‘Flash Sale’ strategy with different hotel groups and related tactical communication At the same time, I was made New Zealand & Australia Travel Specialist, servicing clients from all offices. In addition to the responsibilities of a Travel Consultant, the role additionally included:• HWNI Client–Facing: Developed personal relationships with these individuals to intimately understand their holiday needs, and ensured they were returning clients• Management: Trained and mentored junior members of the sales team in product knowledge and client management Show less Marketing responsibilities primarily consist of raising brand awareness locally and in UK: - Content management of Company website & Social media outlets (Facebook & Twitter) - Designing monthly online newsletter - PR in Singapore and the UK - Collaborations with similar lifestyle brands to work on events, giveaways, partnerships to mutually attract a similar demographicTravel Consultant:- Recommend, coordinate and book itineraries for Individual Private clients for destinations in Asia with recommendations based on first-hand experience; with crisis intervention when necessary. Follow up upon return from trips for feedback- Extensive travel for product knowledge Show less

  • Marketing Manager & Australasia Travel Specialist

    Nov 2012 - Apr 2015

  • Marketing & Travel Consultant

    Nov 2010 - Oct 2012
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  Welcome 2 France

  May 2015 - Oct 2015

  Part-Time

  Welcome 2 France rents luxury apartments to international guests visiting Paris for short and long term stays ---After close to 5 years working in Singapore, I was interested in gaining international work exposure. I spent 6 months learning French and working part-time. I enrolled in French Level A2/B1 with Alliance Francaise Paris. My responsibilities at Welcome 2 France included: - Emails: questions about apartments, rental agreements, availability and sending quotes. Recommend alternatives based on client's specific needs and budgets- Check-in/out: Welcome clients to the apartment, provide a short orientation to the apartment's amenities and the neighbourhood. Available by email or mobile for any emergencies - Adhoc: written content for website Show less

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  Kwando Safaris

  Nov 2015 - May 2022

  International Sales & Marketing Manager

  Kwando Safaris has a network of safari camps in Botswana, each accommodating a maximum of 24 guests. Kwando’s primary driver of business is via agents around the world who market and sell Kwando Safari’s lodges. (B2B)---I was keen to further my international experience, and also was actively searching for a role which included managing a team. I was based in the head office, in Maun. In Nov 2020 I moved back to Singapore and continued in a part time capacity. During my time, there were changes to the company and the larger group it sat within, but for most of my time I had a direct report to the CEO. Towards the end of my tenure, the reporting structure became flatter and this included weekly dialogue with a member of the board. Before moving back to Singapore/COVID, I managed a team of 4 Reservations Consultants who work with agents daily on enquiries (availability, bookings and general questions about logistics, special requests, and differences between the lodges). It was my role to ensure they were able to successfully service the agents' requests as well as train and upskill them in service delivery and complaint resolution. My role also included: - B2B Relationship development/management with agents including representation at international tradeshows, product training, quarterly check-ins on sales performance, hosting educational visits- APAC expansion lead (B2B travel agents): market awarenessand lead generation, followed by account management- Complaint Resolution - Email marketing, Social media content management and monitoring - Facebook and Tripadvisor- Monthly and annual forecast and sales analysis for the company- Collateral design, website content management- Annual rate structuring Show less

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  LUMINA TRAVEL

  Feb 2019 - Jun 2022

  Co-Founder

  Lumina Travel est une agence de voyages qui vous veut du bien ! A travers nos expériences nous vous encourageons à devenir acteur de votre propre bien-être---After many years in the industry, my co-founder and I were inspired to create our own company. It was a self-funded venture: a travel agency creating bespoke wellness retreats. Sadly we did not weather the COVID storm well enough and we made the decision to close the business. - Ideation, Brand Identity, Brand Positioning with co-founder- Co-creation of social media and website content- Built costing and financial plan spreadsheets- Scouting & assessing new practitioners to pitch our services - Relationship management and retreat proposals to each wellbeing practitioner- Oversee multiple retreats' logistics simultaneously to ensure successful delivery of logistics (venue, chef, guests, wellbeing practitioner coordination)- Admin: contact database management and monthly book-keeping for accountant Show less

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  CargoAi

  Jun 2022 - Oct 2023

  • Head of Marketing

    Sept 2022 - Oct 2023

  • Events, Special Projects & Communications

    Jun 2022 - Sept 2022
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  Asilia Africa

  Nov 2023 - now

  APAC Agent Relationship Manager

  As an Agent Relationship Manager, my role is to develop and expand partnerships with travel agents in the APAC region to drive mutual growth. More than just offering product trainings about Asilia's camps and lodges, my focus is to nurture the relationships between Asilia and our key accounts; and also identify accounts with growth potential. I look after the onboarding of new agents in the APAC region, ensuring that I am an accessible point of contact within their time zone. Being the sole Agent Relationship Manager in APAC covering New Zealand/Australia to India/UAE, including China/HK/SG inbetween, I am also tasked with identifying key geographies for strategic expansion and being Asilia's brand ambassador in the region. This is hardly difficult as I am passionate about what Asilia stands for! Asilia, as part of the Nawiri Group, has a shared goal: to help vital ecosystems in East Africa, and the communities that depend on them, thrive. We go beyond just donating a percentage of our profits. Our Impact Agenda is at the heart of where we choose to expand our lodge footprint and the ripple effects it has on the surrounding communities. We want to get travellers to engage with and care about impact and sustainability. By engaging industry professionals (you) around our impact work, we can inspire travellers (your clients), to seek out responsible travel and help shape a future where sustainable travel becomes the standard.Whether you are just looking for some basic advice on which property to choose for your clients to experience the Great Wildebeest Migration for their first time, or researching East Africa's wonderfully wild and remote National Parks like Ruaha or Bwindi, get in touch! I would love to share everything that Asilia is doing and be your person to help you get savvy with all things East Africa - on a time zone similar to yours! Show less