Romel Holmes-Lewis

Experience

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  Dixons Retail

  Nov 2000 - Sept 2006

  Customer advisor

  (Whilst studying at college and university) Hitting Sales targets and KPI's and providing customers with unrivalled support and detailed information on a wide range of products.

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  New Cross Gate NDC

  Sept 2006 - Jun 2008

  Regeneration Graduate Apprentice

  Graduate apprentice regenerating the region of New Cross Gate with a budget of £45 million over a 10-year period.Developed knowledge and experience in financing, monitoring and evaluating projects that contributed towards the NDC’s sustainable, strategic objectives. Instrumental in ensuring that projects consistently achieved projected outputs and adhered to contracted budgets whilst aligning with the government's national objectives.Reconciled budgets, released orders for payment and co-coordinated appraisal and approval panels with project stakeholders & local residents.Also initiated some minor contract agreements.Achievements:• MA in Urban Regeneration• Initial contract extended beyond original 18-month period and awarded an honorarium.• Successful close of budgets at the end of financial years ’07 and ’08.• Evaluation of M.E.N.D project used as a benchmark for best practice.• Successful implementation of the E-procurement system/project and production of training documentation and assistance throughout the organisation which aided system installation and integration.• Managed tendering processes, contract development and approval. Show less

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  Trust Thamesmead

  Jun 2008 - May 2012

  Project & Database Officer

  Project & Database development officer for a community development organisation aiming to improve effectiveness through project-based work.• Building and maintenance of the organisation’s monitoring databases to track project progress.• Developed data collection project briefs, managed data collection projects and converted information into reports that highlight impact.• Analysis of current projects and services detailing baseline information and identifying potential opportunities.• Providing stage/phase reports to relevant parties.• Developing and delivering area-based projects bringing about positive change.• Coordination and management of stakeholders, steering groups and volunteers.Achievements:• Co-development and sole maintenance of the organisation’s Community Development Database (ongoing data collection project).• Production and maintenance of our organisation’s volunteer’s database.• Successfully managed and completed our organisation’s annual data collection projects for the last 3 years.• Project managed a small community resource centre, successfully implemented a lettings policy and brought in £12k revenue from April 11 to January 2012.• Co-ordination and management of volunteers. Show less

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  EE

  May 2012 - Jan 2017

  Managing EE’s customer Upgrade and Retention (U&R) decisioning framework tool (Pega Chordiant) used in all front-line trading channels. Working directly with Marketing stakeholders and Proposition departments to develop new U&R strategies and campaigns to prevent customer churn and increase ROI. Managing all inbound functional, strategic and trading demand and development activity for U&R ensuring the inbound campaign roadmap is aligned with business priorities.Back and front-end design of inbound sales & marketing campaigns that support strategic objectives, including definition of customer targeting & offer design. Delivering best in class campaigns for inbound channels built from customer insight to drive EE’s brand progression and commercial performance.Responsible for Channel & Marketing engagement for all loyalty, upgrade and retention initiatives, ensuring channel readiness including fit for purpose briefing material, communications & training.Identifying opportunities to improve targeting frameworks within campaigns and working closely with campaign analytics, modelling & value management including: control groups, new models & business rules, champion challenger testing. Show less Developing and maintaining EE's real time decisioning framework to ensure the needs of the business are continuously met.Developer of real time strategies via Chordiant (Pega) to develop new customer retention strategies and the capture of new customers to ultimately prevent revenue dilution and increase profit.Skilled in Chordiant and the building of complex logic packages used to provide various channels with new and/or updated offers for consumers (business and individual. Development, maintenance and improvement of EE’s Real Time Decisioning Framework/system (Compass). Show less

  • Upgrade & Retentions Strategy Manager (Pega Chordiant)

    Apr 2014 - Jan 2017

  • Campaign Executive

    May 2012 - Apr 2014
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  BT Group

  Jan 2017 - Jun 2019

  Senior Proactive Retention Manager

  Responsible for owning and driving the proactive Retention strategy, defining the yearly roadmap to reduce churn and increasing ROI across the existing customer base (20m).

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  Sky

  Nov 2019 - Dec 2024

  Establishing and driving key partnerships with external independent production companies to own, develop and deliver the project as part of Sky’s commitment to being the most entertaining, innovative, and inclusive sports media business in Europe. Responsible for leading and delivering strategic events & sponsorships that consistently develop and raise awareness of the business and its partnerships through activations and experiences that strengthens our brand perception, helps diversify into new audiences, loyalty and ultimately increases customer base. Established and spearheaded the Sky ‘Unity Programme’, an 8-month Sky wide (UK & Europe) education curriculum in response to the George Floyd incident in 2020 with the aim of initiating cultural change to drive greater equity & inclusivity. Responsible for the in-quarter optimisation & forecasting of Sports and Cinema to ensure delivery of weekly targets.

  • Sky Sports - Content Creator Partnerships (Secondment)

    Aug 2023 - Dec 2024

  • Senior Manager, Sponsorships & Partnerships

    Jan 2021 - Aug 2023

  • Sky Unity Programme Lead (Employee Network)

    Jul 2020 - Jul 2022

  • Senior Trading Performance Manager

    Nov 2019 - Jan 2021
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  HLW Limited - Kitchens, Carpentry & Joinery

  Jan 2025 - now

  Founder & Company Director