
Bui The Lam
Account Manager

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About me
HCMC Branch Director
Education

University of Economics Ho Chi Minh City
2007 - 2008Sales & Marketing DirectorSales & Marketing Director

Hong Bang University International
1998 - 2002BA Foreign TradeForeign Trade

Global Selling School – IBM
2014 - 2015
PACE
2006 - 2007Professional Selling SkillsProfessional Sales Skills
Experience
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Vietnam Pyramid New Technology Corporation (Pythis)
Jun 2004 - Dec 2005Account ManagerIn coordination with Director, establish both market and target customer strategies for Oracle EBS solution.- Develop annual sales & marketing plan for HCMC Branch - Find out the potential customer by the professional way via: f2f meeting, email campaign, cold-call, networking and socials network.- Building up the prospect database for sales and marketing activity.- Arrange high level meeting for presentation/demonstration - Cooperating with the presales team to create a wining proposal - Coordinator with Oracle Vietnam team to do the marketing activities for the Southern market.- Liaise and enhance good relationship with the customer - Making the inside support person from the prospect to get their support on closing deal- Base on the potential customer list to making the process of sales (Sales Cycle) from need to close.- Conduct market research, included: market, industrial trend & competitors- Coordinator with Oracle and internal presales team to create the wining proposal for customers. Show less

FPT IS
Jan 2006 - Apr 2008Sales Group Leader - SAP Solution- Develop annual sales & marketing plan. Quarterly updates, revisions and modifications to the plan.- To develop the market focus in industry solution such as: Retail & Distribution, CPG, Manufacturing, FSI, Plastic Industries …etc. - Coordinator with SAP Partners (Add-on solution) such as: Attune Consulting (Apparel & Footwear Solution), Deloitte Consulting (Asia) to approaching Vietnam market.- In coordination with Managing Director, establish both market and target customer strategies for SAP solution.- Work closely with Project Manager, schedule and organize weekly & monthly internal and external sales meetings.- Develop framework & allocate works to each right person.- Conduct market research, included: market, industrial trend & competitors. - Coordinator with SAP team and internal presales team to create the proposal- Directly contact huge clients and making appointments with customer top managers for all solution presentations, all live demos, high level meetings, or contract negotiation meetings.- Co-operate with delivery team, to implement current projects and approach prospects.- Work with local & abroad partners to get supports from them to closing the deal.- Do marketing activities with SAP and Hardware vendor such as IBM to boost sales. Show less

HPT Vietnam Corporation
Apr 2008 - Oct 2008Country Sales ManagerResponsible for the overall coordination, the functional management and leadership of all of the sales activities of the business. Reported directly to the Managing Director- Develop Business Plan for Software division in both Hanoi & HCMC market. Weekly updates, revisions and modifications to the plan.- Provide monthly & annual sales objectives, sales plans & strategies.- In coordination with the Managing Director, establish both market and target customer strategies for the company.- Work closely with project manager to schedule and organize weekly & monthly internal and external sales meetings.- Directly contact huge clients. Making appointments with customer top managers for all product presentations, all demos, technical meetings as well as negotiation meetings.- Conduct all solution presentations in the sales and marketing activities.- Support for Presales team to create the proposal for customer.- Co-operate with Project Manager to implement current projects and to approach prospects.- Do marketing activities to boost sales: do seminar, mini-seminar with Oracle and hardware vendors.- Work as the primary contact with Oracle Vietnam for all activities relating to Oracle Application Solution. Show less

TDI APJ
Oct 2008 - Oct 2012Sales ManagerResponsible for all sales & marketing activities in Vietnam market to ensure the business goals.- Analyze the account proactively with respect to customer’s goals, business fields, business process, value chains, and weaknesses to generate business opportunities which offer the highest possible benefit to customers.- Develop opportunities within the target sales accounts systematically, using established sales tools, methodology, and process.- Develop best practices and process discipline to ensure future scalability of the business so as to assure the business future growth.- Define and implementing and operating the sales activities in Vietnam- Work closely with Pre-sales & Solution Manager, schedule and organize weekly & monthly internal and external sales meetings.- Conduct market research, included: market, industrial trend & competitors. - Directly contact huge prospect in cross industry such as: Pharmaceutical, FSI, CPG, Retail & Distribution, Manufacturing and EC&O,…ect- Set up C-level meeting for all solution presentations/demos or negotiation meetings.- Support for Presales team to create the proposal and submit to customer - Work closely with third party’s solution such as POS & handheld device to offer end to end solution to customer in Retail industry. - Coordinator with regional marketing executive to do marketing activities to boost sales: do seminar, workshop with SAP & hardware partners- Work as the primary contact with SAP Vietnam for all activities relating to SAP All-in-One solution. Show less

NTT DATA Vietnam
Oct 2012 - Sept 2014Sales ManagerResponsible for the development and performance of sales activities in Vietnam market. Analyze the account proactively with respect to customer’s goals, business process, value chains to generate business opportunities which offer the highest possible benefit to customer. - To set up and manage sales teams and selling strategies to achieve the target revenue- To develop NTT DATA Business Solution Vietnam to be the leading SAP service provider from end to end solution in Vietnam including the following services: SAP core ERP, SAP BPC, BI/BOBJ, HCM… etc - To be in charge of all business development activities for NTT DATA Business Solution Vietnam and develop opportunities within the target sales accounts systematically, using CRM system to manage all accounts from prospect to closed. - Conduct market research, included: market trend, competitors and gather market information with the objective of providing the company up-to-date competitive market intelligence, thus enhancing the company’s competitive positioning.- Directly contact huge prospect in cross industry to offer SAP solution as well as NTT DATA’s application management services. - Set up high level meeting with client top managers for all solution presentations, all demos or negotiation meetings.- Work closely with Presales consultant to prepare comprehensive solution proposal for potential customers and to follow up aggressively and close deal.- Coordinator with regional marketing executive to do marketing activities to boost sales: do seminar, workshop with SAP & hardware vendors (IBM/Dell/HP)- Work as the primary contact with SAP Vietnam team for all activities relating to SAP All-in-One solution. Show less

IBM
Sept 2014 - Dec 2020Territory Sales RepresentativeStarting from a depth knowledge of industry trends, strategic initiatives, business processes, financial insights…etc, I identify opportunities to develop value-adding solutions for the Client involving IBM products, solutions and services.- Responsible for Client relationship and business development with a strong focus on Banking, Financial Services, Insurance, Retail, CPG... to ensure the Client derives value from the IBM solutions and services in the South of Vietnam and Cambodia. - Identify, acquire and coordinate with the brands sales team to address Client needs to grow the business in the South of Vietnam and Cambodia.- Lead the development of the overall account plan and have primary responsibility for identifying and prioritizing opportunities and developing Client-valued solutions involving multiple brands and elements.- Understand IBM business and our Cloud, Analytics, Mobile, Security and Social (CAMSS) strategies and how these translate into solutions which address Client needs.- Understand Client's industry, including industry trends, industry business processes, industry financial measurements and performance indicators, and key Client competitors in their industry.- Work closely with the presales team to ensuring that our products/solutions/services meets the needs of the Clients Show less

Tech Data APAC
Jan 2021 - Jan 2023Sales ManagerAs sales manager of Tech Data Vietnam, I am responsible for undertaking a wide spectrum of sales and oversee all sales and marketing activities, managing a team of sales professionals to achieve business targets and drive revenue growth:- Develop and maintain strong partnerships with business partners to establish long-term partnerships and promote sustainable growth.- Utilize expertise in sales and business development to identify opportunities for expansion and growth.- Collaborate with other teams, such as the marketing and presales team, to share references and accelerate sales progress.- Define team objectives and outcomes, and manage team members to ensure achievement of goals.- Deliver on sales commitment according to the agreed sale plan with the Country General Manager.- Develop and implement effective sales strategies to achieve business targets and drive revenue growth. Show less

Amigo Technologies JSC
Feb 2023 - nowBranch DirectorAs the Branch Director of Amigo in Ho Chi Minh City, my main responsibility is to oversee and manage the day-to-day operations of our branch, ensuring that we are delivering high-quality services to our clients and meeting our business goals. I work closely with our team to develop and implement strategies that drive growth and profitability, and I am committed to fostering a positive and supportive work environment where our employees can thrive and develop their skills.In addition, I also play a key role in building and maintaining relationships with our clients and partners, and I am constantly seeking opportunities to expand our business and explore new markets. Show less
Licenses & Certifications

Red Hat Sales Specialist - Red Hat OpenShift
Red HatSept 2021
Red Hat Sales Specialist - Red Hat OpenShift Container Storage
Red HatSept 2021- View certificate

IBM Agile Explorer
IBMOct 2020 
Technical Foundation for Sellers
IBMNov 2019
Red Hat Sales Specialist - Red Hat Agile Integration
Red HatSept 2021- View certificate

Cloud & Cognitive Patterns
IBMSept 2017 - View certificate

IBM Selling Profession Certification - Level I
IBMSept 2015 
Red Hat Sales Specialist - Hybrid Cloud Infrastructure
Red HatSept 2021- View certificate

IBM Selling Profession Certification - Experienced
IBMOct 2015 - View certificate

Zero to Node-Red
IBMJan 2020
Honors & Awards
- Awarded to Bui The LamBest of IBM in 2018 IBM May 2018 I had an honor and a pleasure to be present at Best of IBM 2018 in Bahamas at Grand Hyatt Baha Mar.It was impressive to meet Mrs. Ginni Rometty (CEO of IBM) and Executive management team.
Languages
- enEnglish
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