Aritad Choicharoon

Experience

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  Thai Aviation Industry

  Mar 2011 - May 2011

  Intern Aircraft Engineer

  This is a 3 months internship at a leading maintenance facility in Thailand. I work with the maintenance planner to generated and prepared documents on 3 aircraft maintenance inspections for AirAsia's A320. Additionally, I also work with mechanics on the actual task on the aircraft and observe their work.

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  U-Airlines

  Apr 2012 - Aug 2013

  Quality Assurance Inspector

  I was responsible for airline and aircraft's overall airworthiness. The requirement for airworthiness is to conduct quality audits that are related to technical department and outsourced company. I worked with Department of Civil Aviation on matter related to aircraft's operation and repair as well as all other stakeholders. Finally, I also did a review of all document, AD record, SB record, HT component, maintenance plan as well as work that was done by other part of technical department.

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  Intra Mekong

  Jan 2014 - Apr 2014

  Logistics Officer

  In general, I check import/export documentation to determine cargo contents, and classify goods into different fee or tariff groups, using a tariff coding system. I also determines method of shipment, liaise with customer on the requirement and prepare bills of lading, invoices, and other shipping documents. I also enter shipping information into a computer by hand and aid in development of new data recording system.

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  G4S

  Dec 2014 - Dec 2015

  Customer Care Steward

  Providing general guidance to the public in an event, ticket checking, directing patrons, crowd monitoring, hospitality and car park stewarding, and any other duties as required by the Supervisor.Events Participated in:Rugby World Cup 2015Football League Championship 2014/2015Super League RugbyChallenge Cup RugbyBirmingham Marathon 2015

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  University of Leeds

  Feb 2015 - Dec 2015

  Link to Leeds Ambassador

  Being a point of contact for international applicants and acting as an ambassador for the University of Leeds. Ambassadors act as an information point, via instant messaging, skype, emails and chat events for applicants seeking pre-arrival information and to hear current student experiences of the city and University.Also conduct campus tour for international student and advisors.

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  Oliver Grange Ltd

  Aug 2015 - Dec 2015

  Freelance Interpreter

  Serving as a Thai/English interpreter at various meetings, interviews, doctor appointments in Leeds and Yorkshire.

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  Lazada Group

  Feb 2016 - Nov 2017

  Work as a Data Scientist within Marketing team in collaboration with different stakeholders inside Lazada Regional Marketing team to develop a data solution using machine learning and statistic to solve business problem. Analyze and provide recommendation based on performance data in all marketing channels including SEO, Social Media, CRM in major South East Asia countries including Singapore, Thailand, Malaysia, Vietnam, Philippines, and Indonesia to drive optimized budget allocation process across online marketing channels.Also participate in other analysis around key questions and critical challenges face in e-commerce onsite customer experience and provide recommendations for actionable performance improvements. Develop insights into onsite behavior across channels and countries.Key Achievement:- Develop in-house data-driven marketing channel attribution model using Markov Chain.- A/B Testing for Facebook/Youtube Video contribution to organic traffic.- Develop traffic performance outlier detection system.- Helps develop affiliate fraud detection system. Show less Work with the heads of marketing and management to understand business performance, define key performance metrics and present key insights, trends and recommendations across all marketing channels including Facebook, Google and Instagram as well as across entire onsite customer experience and merchandising organizationParticipate in exciting analysis around key questions and critical challenges face in e-commerce and provide recommendations for actionable performance improvements. Develop insights into customer behavior across channels and countries. Drive optimized budget allocation process across online marketing channels. Understand the growth and traction of mobile through cross device tracking.Key Achievement:- Create e-commerce performance and user behavior monitoring tool for launch of Lazada New Homepage. This ensure that management is able to tap into insight and understand how customer use the new website.- Assisted in data analysis to identify segment of customers with high customer lifetime value. Improving company's understanding of their target audience. Show less

  • Associate, Data Science

    Apr 2017 - Nov 2017

  • Senior Analyst, Marketing Analytic

    Feb 2016 - Mar 2017
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  University of Leeds

  Nov 2017 - now

  Within this role, I am responsible for designing and delivering various modules that focus on quantitative modeling and analytics. In particular, I designed and developed LUBS5991M, Creating Effective Data Visualisation module, which is one of the faster-growing optional modules in LUBS. I am committed to delivering high-quality education driven by research and industry trends. Alongside my interest in ensuring good quality education, I am an active and enthusiastic data scientist and researcher focusing on an applied project that has a real-world impact.I am also the module leader for LUBS5308M Business Analytics and Decision Science and LUBS5586M Quantitative Analysis. Show less

  • Senior Lecturer in Business Analytics

    Apr 2023 - now

  • Lecturer in Business Analytics

    Jun 2022 - Apr 2023

  • Teaching Fellow in Business Analytics

    Jan 2020 - May 2022

  • KTP Associate – Business/Predictive Analytics Specialist

    Nov 2017 - Feb 2020