Aritad Choicharoon

Aritad Choicharoon

Intern Aircraft Engineer

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location of Aritad ChoicharoonLeeds, England, United Kingdom

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  • Timeline

  • About me

    Senior Lecturer in Business Analytics

  • Education

    • Saint Francis Xavier School

      1998 - 2008
      High School Science and Math

      Activities and Societies: Computer Club, Movie Club 2nd Place Runner-Up English Trivia Challenge 2007 - Dhurakij Pundit University, Debater in British Council's "Creativity in Education has been improved in Thai schools" debate. - 3rd February 2007,

    • University of Leeds

      2014 - 2015
      Master of Science (MSc) Business Analytics and Decision Science Distinction

      Activities and Societies: Hiking Society, Thai Society, Leeds University Business School's Student Ambassador This Masters degree focus on business analytics and how organisations can exploit the big data revolution. It develops decision-oriented quantitative analytical skills in a management context. A programme of study combines theoretical concepts with practical application, it develop a unique mix of quantitative and behavioural skills relevant to data analyses, effective decision-making and management.Module: Business Analytics, Forecasting and Advanced Business Analytics, Effective… Show more This Masters degree focus on business analytics and how organisations can exploit the big data revolution. It develops decision-oriented quantitative analytical skills in a management context. A programme of study combines theoretical concepts with practical application, it develop a unique mix of quantitative and behavioural skills relevant to data analyses, effective decision-making and management.Module: Business Analytics, Forecasting and Advanced Business Analytics, Effective Decision Making, Advance Decision Making, Sport Analytics, Information Tools for Organization, Challenge in Information System, Risk Perception and CommunicationDissertation: Investigation into hotspots of anti-social behaviour and factors that could influence these: Do alcohol, noise nuisance, and schools indicate areas of high concentration of anti-social behaviour?Position:Leeds University Business School Student AmbassadorUniversity of Leeds Student AmbassadorOsaka Global School Ambassador Show less

    • Mahawithayalai Kasetsart

      2008 - 2012
      Bachelor of Engineering (BEng) Aerospace, Aeronautical and Astronautical/Space Engineering

      Activities and Societies: Aero Club Final Project: Aerodynamic Performance of Multi-Mission Morphing Wing MAV - International Micro Air Vehicle conference and flight competition 2012 http://www.dgon-imav.org/45.0.htmlFinal Project: Aerodynamic Anaylysis of MAV's Wing Characteristics Affected by Propulsive Induced-Flow - International Conference on Intelligent Unmanned SystemsProject: Disc Brake Design with Somboon Group

    • University of Leeds

      2023 -
      Doctor of Philosophy - PhD Centre for Decision Research

      I am investigating the use of artificial intelligence to improve multi-criteria decision-making.

  • Experience

    • Thai Aviation Industry

      Mar 2011 - May 2011
      Intern Aircraft Engineer

      This is a 3 months internship at a leading maintenance facility in Thailand. I work with the maintenance planner to generated and prepared documents on 3 aircraft maintenance inspections for AirAsia's A320. Additionally, I also work with mechanics on the actual task on the aircraft and observe their work.

    • U-Airlines

      Apr 2012 - Aug 2013
      Quality Assurance Inspector

      I was responsible for airline and aircraft's overall airworthiness. The requirement for airworthiness is to conduct quality audits that are related to technical department and outsourced company. I worked with Department of Civil Aviation on matter related to aircraft's operation and repair as well as all other stakeholders. Finally, I also did a review of all document, AD record, SB record, HT component, maintenance plan as well as work that was done by other part of technical department.

    • Intra Mekong

      Jan 2014 - Apr 2014
      Logistics Officer

      In general, I check import/export documentation to determine cargo contents, and classify goods into different fee or tariff groups, using a tariff coding system. I also determines method of shipment, liaise with customer on the requirement and prepare bills of lading, invoices, and other shipping documents. I also enter shipping information into a computer by hand and aid in development of new data recording system.

    • G4S

      Dec 2014 - Dec 2015
      Customer Care Steward

      Providing general guidance to the public in an event, ticket checking, directing patrons, crowd monitoring, hospitality and car park stewarding, and any other duties as required by the Supervisor.Events Participated in:Rugby World Cup 2015Football League Championship 2014/2015Super League RugbyChallenge Cup RugbyBirmingham Marathon 2015

    • University of Leeds

      Feb 2015 - Dec 2015
      Link to Leeds Ambassador

      Being a point of contact for international applicants and acting as an ambassador for the University of Leeds. Ambassadors act as an information point, via instant messaging, skype, emails and chat events for applicants seeking pre-arrival information and to hear current student experiences of the city and University.Also conduct campus tour for international student and advisors.

    • Oliver Grange Ltd

      Aug 2015 - Dec 2015
      Freelance Interpreter

      Serving as a Thai/English interpreter at various meetings, interviews, doctor appointments in Leeds and Yorkshire.

    • Lazada Group

      Feb 2016 - Nov 2017

      Work as a Data Scientist within Marketing team in collaboration with different stakeholders inside Lazada Regional Marketing team to develop a data solution using machine learning and statistic to solve business problem. Analyze and provide recommendation based on performance data in all marketing channels including SEO, Social Media, CRM in major South East Asia countries including Singapore, Thailand, Malaysia, Vietnam, Philippines, and Indonesia to drive optimized budget allocation process across online marketing channels.Also participate in other analysis around key questions and critical challenges face in e-commerce onsite customer experience and provide recommendations for actionable performance improvements. Develop insights into onsite behavior across channels and countries.Key Achievement:- Develop in-house data-driven marketing channel attribution model using Markov Chain.- A/B Testing for Facebook/Youtube Video contribution to organic traffic.- Develop traffic performance outlier detection system.- Helps develop affiliate fraud detection system. Show less Work with the heads of marketing and management to understand business performance, define key performance metrics and present key insights, trends and recommendations across all marketing channels including Facebook, Google and Instagram as well as across entire onsite customer experience and merchandising organizationParticipate in exciting analysis around key questions and critical challenges face in e-commerce and provide recommendations for actionable performance improvements. Develop insights into customer behavior across channels and countries. Drive optimized budget allocation process across online marketing channels. Understand the growth and traction of mobile through cross device tracking.Key Achievement:- Create e-commerce performance and user behavior monitoring tool for launch of Lazada New Homepage. This ensure that management is able to tap into insight and understand how customer use the new website.- Assisted in data analysis to identify segment of customers with high customer lifetime value. Improving company's understanding of their target audience. Show less

      • Associate, Data Science

        Apr 2017 - Nov 2017
      • Senior Analyst, Marketing Analytic

        Feb 2016 - Mar 2017
    • University of Leeds

      Nov 2017 - now

      Within this role, I am responsible for designing and delivering various modules that focus on quantitative modeling and analytics. In particular, I designed and developed LUBS5991M, Creating Effective Data Visualisation module, which is one of the faster-growing optional modules in LUBS. I am committed to delivering high-quality education driven by research and industry trends. Alongside my interest in ensuring good quality education, I am an active and enthusiastic data scientist and researcher focusing on an applied project that has a real-world impact.I am also the module leader for LUBS5308M Business Analytics and Decision Science and LUBS5586M Quantitative Analysis. Show less

      • Senior Lecturer in Business Analytics

        Apr 2023 - now
      • Lecturer in Business Analytics

        Jun 2022 - Apr 2023
      • Teaching Fellow in Business Analytics

        Jan 2020 - May 2022
      • KTP Associate – Business/Predictive Analytics Specialist

        Nov 2017 - Feb 2020
  • Licenses & Certifications

    • Supercharge R with SparkR

      Udemy
      Dec 2016
      View certificate certificate
    • Machine Learning

      Coursera
      Dec 2013
      View certificate certificate
    • Train to be Trainer

      Suan Dusit Rajabhat University
      Jun 2012
    • An Introduction to Interactive Programming in Python

      Coursera
      May 2014
      View certificate certificate
    • Microsoft Certified: Power BI Data Analyst Associate

      Microsoft
      Jul 2021
      View certificate certificate
    • Statistical Analysis of fMRI Data

      Coursera
      Apr 2014
      View certificate certificate
    • Fellow of the Higher Education Academy

      Higher Education Academy
      Dec 2020
    • Microsoft Certified: Power Platform Fundamentals

      Microsoft
      Jan 2021
      View certificate certificate
    • Deep Learning Specialization

      Coursera
      Mar 2018
      View certificate certificate
    • Certified Analytics Professional (CAP)

      INFORMS
      Jan 2020
      View certificate certificate