
Durga Siva Teja Behara

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About me
Mahindra GMC'21 | Lead - Cloud Product Management & Gen AI Initiatives | Digital Transformation Enthusiast | SIBM Pune Merit Scholar - MBA‘21 | IITD | RGUKTN
Education

RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID
2012 - 2016Bachelor’s Degree Electronics and Communications Engineering 9.39/10 (Top 5 in the University)- Maintained Departmental Website in the University and also been a content developer for an other website - Centre for Innovation (In-Campus Website).- Worked as Core Committee member for Change Rural India, a non-governmental organization.- Worked as a representative for Helping Hands, a social organization for needy and poor in the campus.

Symbiosis Institute of Business Management, Pune
2019 - 2021Master of Business Administration - MBA Marketing PG Merit Scholarship RecipientActivities and Societies: Coordinator, Quizzing & Debating Society, SIBM Pune Received Merit Scholarship Award from Symbiosis University, Pune for my Academic Excellence.Major Competitions:--Top 5, Best B-School Project of the Country, Business Standard-National Finalist, Campus Winner, E^3, GSK-National Finalist, Cluster & Campus Winner, Mi Summit 2.0, Xiaomi India-Campus Finalist, Johnson & Johnson Quest Season 8-National Finalists - MarQ-Witty, MDI Gurgaon
Experience

Indian Institute of Technology, Delhi
May 2015 - Aug 2015Working on Epileptic Seizure Detection and also on Classification of emotions through Brain Computer Interface. Worked on Epileptic Seizure Detection, a neurological disorder by using Machine learning & Signal processing techniques. Aimed at achieving high accuracy in Seizure detection.
Summer Research Intern
May 2015 - Aug 2015Summer Research Intern
May 2015 - Jul 2015

Indian Institute of Technology, Delhi
Jun 2016 - Jun 2016Research Fellow
Tata Consultancy Services
Aug 2016 - Apr 2019Team Lead
Aug 2017 - Apr 2019Assistant System Engineer - Trainee
Aug 2016 - Aug 2017

The Quizzing and Debating Society, SIBM Pune
Jun 2019 - Apr 2021https://www.sibm.edu/welcome/quod
Coordinator and Senior Team Member
Mar 2020 - Apr 2021Council Member, Student Interest Group
Jun 2019 - Mar 2020

World Youth Council
Oct 2019 - Dec 2019Startup MentorMentored school startup teams for 2 months and helped students evolve their startup. Brilliant ideas from the kids. Privileged to guide and mentor them.

Mahindra Group
Apr 2020 - Jun 2020Group Management Cadre ( GMC )- Received a Pre-Placement Offer for the efforts from the Mahindra GMC Program. One among the 8 students who were awarded a PPO out of 45 interns- Worked on Quality Rejection Analytics in Auto Division by garnering the Operations principles with Artificial Intelligence- Devised a new model & digital strategy that pro-actively identifies potential quality issues using historic data and alerts different stake holders to take an action immediately thereby preventing delays in Manufacturing Show less

Dare2Compete
May 2020 - May 2020Knowledge PartnerDare2Compete - Online Quizzing Festival (OQF) Season 5:OQF Season 5 is the biggest online quizzing festival that had 90 quizzes from premier institutes like IIMs, IITs, NITs and more! It tested their mettle and gave a chase to the sharpest minds of the Nation.

Mahindra Group
Aug 2021 - now- Worked on developing an International GTM Strategy for one of the Business Offerings- Performed Competitive Benchmarking of 65+ companies in selected International Markets- Analyzed the existing service offerings using Service Quality & Analysis (RATER Framework) and Service Gap Analysis- Developed Pricing Model & arrived at TAM- Interacted with multiple stakeholders and generated a list of potential leads- Presented the work to BC Rajesh Sir, CEO of Mahindra TeqoProject Guides: Ashish Unadkat, Head of Business DevelopmentSourav Kumar, Head of Teqtics Show less
Lead - Product Management & Gen AI Initiatives - Mahindra AI Division
Sept 2024 - nowGroup Management Cadre (GMC)
Aug 2021 - nowLead - Product Management & Gen AI Initiatives - Mahindra Digital Engine
Jun 2023 - Aug 2024Product Manager
Aug 2022 - May 2023GMC Stint 4: Mahindra First Choice Wheels (CEO's Office) - Data Driven Business Transformation
May 2022 - Aug 2022GMC Stint 3: Mahindra Teqo - Strategy & Business Development ( International Markets )
Feb 2022 - May 2022GMC Stint 2: Group Technology Office - Product Management
Nov 2021 - Feb 2022GMC Stint 1: Group Technology Office - Digital Strategy
Aug 2021 - Nov 2021

Mahindra.AI
Sept 2024 - nowLead - Product Management & Gen AI Initiatives
Licenses & Certifications
- View certificate

R Programming Language - R101 - IBM Cognitive Class
Cognitive ClassJul 2019 - View certificate

Advanced Google Analytics
GoogleJul 2019 - View certificate

Customer Analytics
University of PennsylvaniaApr 2020 - View certificate

Introduction to Financial Accounting
CourseraApr 2019 - View certificate

Google Analytics for Beginners
GoogleJul 2019 - View certificate

Data Science Orientation authorized by IBM
CourseraMar 2020 - View certificate

The Business Intelligence Analyst Course 2020
UdemyMar 2020 
Customer Analytics in Python
365 Data ScienceMar 2020- View certificate

Microsoft Office Specialist Excel 2016
MicrosoftJul 2019 
Power BI
365 Data ScienceMar 2020
Honors & Awards
- Awarded to Durga Siva Teja BeharaTop 5, Best B-School Project of the country Business Standard Mar 2021
- Awarded to Durga Siva Teja BeharaCampus Second Runners-Up, ITC Interrobang Season 10 ITC Limited Nov 2020 - Proposed a new brand for healthy & fun snacking that attracts many of the health & nutrition conscious customers- Devised a Go-To-Market strategy with viable financials supporting the idea
- Awarded to Durga Siva Teja BeharaNational Finalist & Campus Winner, GSK E^3 - Engaging and Exciting minds for Excellence 2020 GSK - GlaxoSmithKline Nov 2020 - Proposed a new pharma eco-system that integrates all HCPs, MRs, Pharmacies & Patients- This novel model is a hybrid mix of online & offline strategies that enables every stake holder to deliver the best in the health care eco system
- Awarded to Durga Siva Teja BeharaNational Finalist, Cluster & Campus Winner, Mi Summit 2.0 - 2020 Xiaomi Corporation Oct 2020 -Devised a new General Trade & Modern Trade ( Offline retail ) strategy for venturing into premium phones category.- Achieved the winning title both in campus round and cluster round clearing the way to National Finals- Received PPI for an outstanding performance
- Awarded to Durga Siva Teja BeharaPodcast of Durga Siva Teja by Dare2Compete Dare2Compete May 2020 https://dare2compete.com/podcast/episode-5-an-early-risers-virtual-internship-at-mahindra-038-mahindra-durga-siva-teja-from-sibm-pune-17135
- Awarded to Durga Siva Teja BeharaCampus Finalists, Johnson & Johnson Quest Season 8 Johnson & Johnson Quest Season 8 Feb 2020 It was a great experience presenting the GTM strategy for the product mentioned in the case to the esteemed panelists from J & J Team. The insights from the campus finale broadened the way we think and also added many insights into Go To Market strategies' bucket for optical care products.
- Awarded to Durga Siva Teja BeharaGot Selected for Summer Research Fellowship-2015, Indian Academy of Sciences at IIT Delhi Indian Academy of Sciences Apr 2015
- Awarded to Durga Siva Teja BeharaAchieved 1st in Poster Presentation, 2nd in Case Study and 3rd in Paper Presentation of TeckZite-2k15, an intra campus fest in RGUKT-Nuzvid Student Development and Campus Activities Cell (SDCAC), RGUKT-Nuzvid Mar 2015
- Awarded to Durga Siva Teja BeharaWon 1st prize in RoboZest-2k14 held at APIIIT – Nuzvid. Student Development and Campus Activities Cell (SDCAC), RGUKT-Nuzvid Mar 2014
- Awarded to Durga Siva Teja BeharaBest Performance Award ABLab Solutions in association with IISc Bangalore Awarded for "Best Performance" in Robo-PC Workshop (in association with IISc Bangalore) at Vignan Mahotsav ’14, Vignan University.
- Awarded to Durga Siva Teja BeharaOrganizational Awards Tata Consultancy Services Technical Excellence AwardOn the Spot ( Team ) AwardOn the Spot AwardSpecial Initiative AwardLIREL AwardApplause Award
Volunteer Experience
Core Committe Member
Issued by Change Rural India on Sept 2015
Associated with Durga Siva Teja BeharaRepresentative
Issued by Helping Hands, RGUKT on Apr 2010
Associated with Durga Siva Teja Behara
Languages
- enEnglish
- teTelugu
- hiHindi
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