Lottie Frick

Experience

• 

  California Pizza Kitchen

  Aug 2010 - Mar 2016

  Server

  -Train new employees on takeout/host responsibilities -Greet guests-Take orders & run food-Suggest food and drink options-Up-sell menu items-Deliver checks and handle cash/card operations

• 

  Student Representatives, Theatre Dept.

  Sept 2013 - May 2014

  Community Outreach & Development

  -Created promotional materials and marketing strategies for all student-driven special events-Worked as main communication between the Representatives, Theatre Threshold, and the student body-Helped create and shape the first workshop series

• 

  Theatre Threshold

  Sept 2013 - May 2014

  Secretary, Associate Artistic Director

  Handled all administrative and secretarial work for company, oversaw 14 student directors each semester, participated in artistic event planning meetings, and assisted in planning 3 company seasons.

• 

  University Players, CSULB Theatre Dept.

  Feb 2014 - Mar 2014

  Assistant House Manager

  -Supervised all front-of-house operations-Oversaw ushers & ticket operations staff-Facilitated lobby set-up-Completed ticketing reports

• 

  Splintered Spark Collective

  Jun 2014 - Jun 2015

  Social Media Coordinator

  - Managed brand’s social media calendar across Facebook, Instagram, & Twitter-Uploaded and formatted Youtube videos for company’s poetry film series

• 

  Appen

  Feb 2015 - May 2018

  Social Media Evaluator

  Review and rate social media content through a web tool to support the measurement of data relevance.

• 

  Curtis Theatre - City of Brea

  Jan 2016 - Mar 2018

  Communications Coordinator

  DIGITAL MEDIA CONSULTANT (Mar '18-Mar ‘19)- Direct strategy & execute paid social media buying- Manage email marketing program- Execute graphic design needs such as flyers, ticket brochures, email campaigns- Write blog postsCOMMUNICATIONS COORDINATOR (Nov ‘17-Mar '18)- Direct strategy & manage social media editorial calendar & content- Direct strategy & execute paid social, search, & print media buying -Analyze advertising data; resulted in 13x ROAS - Manage website content & assist in website redesign- Design show programs & prepare print orders- Management partnerships with 3rd party vendors like Goldstar- Schedule front of house staff & lead quarterly staff meetings- Act as main press contact; Create press packets COMMUNICATIONS & OPERATIONS ASSISTANT (Mar ‘16-Nov ‘17)- Manage social media calendar including contests, promotions, & analytics-Design digital & print collateral including social media graphics, & email content -Develop Curtis Theatre blog & curate custom content including interviews & process pieces-Write copy for brochures, website, & email campaigns-Develop email-marketing strategies & implement campaigns throughout season-Efficiently sell tickets over the phone & in person through a computerized box office system-Manage volunteer program including training, scheduling, & supervision of 40-person teamAUDIENCE SERVICES ASSOCIATE (Jan ‘16-Mar’17)-Efficiently sell tickets over the phone & in person through a computerized box office system-Serve as house manager for productions, ensuring smooth front of house operations Show less

• 

  Long Beach Playhouse

  May 2016 - Feb 2018

  Social Media Assistant/Audience Services

  - Manage social media calendar & create content- Act as social community manager, engaging with comments -Supervise venue & volunteers during performances with pre-show set up & final reconciliation-Sell tickets over the phone & in person through a computerized box office system-Coordinate outreach with community organizations for group sales

• 

  Bearly Marketing

  Feb 2018 - May 2018

  Social Media Advertising Supervisor

  - Lead strategy, and manage paid social & search media buying for over 25 clients- Collaborate with creative team to develop ad graphics and direct style/formatting, write copy, & develop targeting-Communicate with clients on campaign analysis & optimizations based on KPIs

• 

  Living Spaces Furniture

  Jun 2018 - Feb 2020

  Social Media Coordinator

  - Manage social media editorial calendar across Instagram, Facebook, Twitter, & YouTube- Concept, storyboard, and art direct social video productions- Create on-brand content for social platforms, including social-first copywriting & graphic designCompile monthly reports to analyze metrics to inform future strategy- Manage Instagram and Facebook promoted posts campaign creation, optimization, and reporting to drive traffic, reach new audiences, and generate brand awareness - Write copy for digital ad campaigns - Monitor UGC & engagement across platforms, respond to comments & brand opportunities- Assist in developing & communicating with influencer partnerships Show less

• 

  Freelance

  Jan 2020 - now

  Social Media Consultant

  - Long Beach Symphony- Watch Me! Sports Bar, California's first women's sports bar- WNBA Club LA- Thirty Madison- Stagelight Performing Arts

• 

  Hart & Highland

  Feb 2020 - Apr 2022

  Director Of Digital Media

  - Direct strategy across organic social, paid social, email, & SMS for multiple e-commerce & retail clients across the food/bev, beauty, tech, and wellness verticals- Lead team of social coordinators to execute social editorial calendar & engagement efforts- Manage own portfolio of client organic & paid social accounts to exceed KPIs- Launched SMiZE Cream’s Instagram presence with 376% growth in 4 months & successfully tied to owned channels for shop opening- Lead team of paid specialists to build full-funnel ad campaigns – from concept to creative to optimization while ensuring KPIs are met & exceeded - Led rebrand of company with new development of overall look, logo, & website Show less

• 

  Thirty Madison

  May 2022 - May 2022

  Social Media Consultant

  - Developed strategy, audit, & competitive analysis for new sleep brand- Designed Instagram templates for @facetcare- Created monthly content for @facetcare, designing posts & writing captions

• 

  Elsewhere

  May 2022 - Sept 2024

  Director of Social Media

  - Spearheaded content strategy, video editing, and design for all social media channels, resulting in TikTok followers growing thirteenfold and Instagram community increasing by 300%- Drove 8.9M impressions in 2023 through strong influencer and content creator partnerships- Increased engagement rate by 62% through the creation of valuable, shareable content

• 

  Watch Me! Sports Bar

  Apr 2024 - Feb 2025

  Social Media Strategist

  Developed strategy & executed content creation for California’s first women’s sports bar, launching the new brand on social and driving community for a hugely successful Grand Opening, reaching 10k before they even opened, and 15k followers in just 3 months.2.5M video views in 3 months. 5.2% engagement rate.

• 

  Eras Tour at Home

  Jun 2024 - Jun 2024

  Social Media Strategist

  Scaled @erastourathome Instagram account, performer Lära's livestream event of Taylor Swift's Eras Tour in her home, from 0 to 50k followers in 3 weeks with over 4M video views through strategic Reels content creation

• 

  Beyond Type 1

  Feb 2025 - now

  Social Media Manager