Aldian Muhammad

Experience

• 

  BAT

  Jan 2020 - now

  -Lead brand strategy, campaign planning, and activation execution to achieve positive impact for all Whites portfolio (Lucky Strike and Dunhill Whites).-Collaborate with global, regional, and local stakeholders to manage brand campaign and initiatives.-Delivered +23% above last year achievement by capitalizing on pricing strategy.-Led direct to consumer activation resulting in +13% uplift in weekly running rate through acquisition. -Analyze market condition by evaluating key brand movement. -Generate daily sales report as single source of truth.-Analyze volume forecast to manage stock movement. -Mapped potential geo focus for each brand in accordance with consumer’s SES from each district.-Increased value generation model from Roll Your Own (RYO) category by +45% to offset potential loss caused by inflationary rate and increased manufacturing cost through margin claw back scheme. -Responsible for managing community program. Delivered +55% volume vs initial target while managing budget usage resulting in 10% budget surplus on a IDR >3bn project. -Delivered +13% product trials vs initial target through acquisition in traditional channel and reduced program cost per trial by 20% from the preceding program.

  • Senior Brand Manager

    Jul 2024 - now

  • Brand Manager

    Dec 2021 - Aug 2024

  • Market Analyst

    Sept 2021 - Dec 2021

  • Brand Executive

    Jan 2021 - Aug 2021

  • Marketing Management Trainee

    Jan 2020 - Dec 2020