Aldian Muhammad

Aldian Muhammad

Followers of Aldian Muhammad1000 followers
location of Aldian MuhammadJakarta, Jakarta, Indonesia

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  • Timeline

  • About me

    Sr. Brand Manager - A Member of British American Tobacco

  • Education

    • Universitas Padjadjaran (Unpad)

      2015 - 2019
      Bachelor’s Degree business administration

      Studying business, economics, and management in Business Administration.

  • Experience

    • BAT

      Jan 2020 - now

      -Lead brand strategy, campaign planning, and activation execution to achieve positive impact for all Whites portfolio (Lucky Strike and Dunhill Whites).-Collaborate with global, regional, and local stakeholders to manage brand campaign and initiatives.-Delivered +23% above last year achievement by capitalizing on pricing strategy.-Led direct to consumer activation resulting in +13% uplift in weekly running rate through acquisition. -Analyze market condition by evaluating key brand movement. -Generate daily sales report as single source of truth.-Analyze volume forecast to manage stock movement. -Mapped potential geo focus for each brand in accordance with consumer’s SES from each district.-Increased value generation model from Roll Your Own (RYO) category by +45% to offset potential loss caused by inflationary rate and increased manufacturing cost through margin claw back scheme. -Responsible for managing community program. Delivered +55% volume vs initial target while managing budget usage resulting in 10% budget surplus on a IDR >3bn project. -Delivered +13% product trials vs initial target through acquisition in traditional channel and reduced program cost per trial by 20% from the preceding program.

      • Senior Brand Manager

        Jul 2024 - now
      • Brand Manager

        Dec 2021 - Aug 2024
      • Market Analyst

        Sept 2021 - Dec 2021
      • Brand Executive

        Jan 2021 - Aug 2021
      • Marketing Management Trainee

        Jan 2020 - Dec 2020
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Aldian Muhammad
      Best achiever GP (Grade Point) of odd semester 2016 - 2017 Head of Department Aug 2016 GP of 3.81