Kayla Fletcher

Experience

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  Barnes & Noble, Inc.

  Sept 2013 - Oct 2018

  Bookseller

  Assisted in creating content for Barnes & Noble Metairie social media platform, including Twitter, Facebook, and InstagramCoordinated and managed in-store events and displaysProvided customer support and satisfactionRead stories (in English and Spanish) and assisted children with arts and crafts

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  Louisiana Cruising Magazine

  Jan 2014 - Jun 2014

  Reporter and Researcher, Internship

  Interviewed car enthusiasts at car shows and eventsWrote articles for the magazineResponsible for taking event photos

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  Search Influence

  Jul 2016 - Mar 2017

  Junior Internet Marketing Assistant

  Supported the marketing manager and content team with project organizationPrepared promotional presentationsComposed and posted online content for the company’s social media page and websiteMaintained and nurtured strong relationships with customersAssisted in developing marketing strategies

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  Imperial Trading

  Jan 2018 - Apr 2018

  Temporary Marketing Assistant

  Assisted in planning meetings, events, and trade showsTracked sales data and campaigns for Imperial Trading and related-services for trade showDeveloped and maintained relationship with Imperial Trading clients and customersAssisted in coordinating details with onsite staff and promoting materials and productsOrganized the final details of trade show in Microsoft Excel

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  Gambit Weekly

  Sept 2018 - Mar 2020

  Marketing and Ticketing Coordinator

  Assisted in managing Gambit's Facebook, Instagram and Twitter with promotional contentWrote and developed video and content for Gambit’s social media platforms, which included Twitter, Facebook, Instagram and YoutubeLead writer and editor for Gambit Goods BlogUtilized BLOX CMS to write and publish blog postsCreated content for Gambit’s weekly newsletter through Adobe Dreamweaver and published through Second Street Created and sent sales emails through Constant ContactDeveloped and maintained close relationship with Gambit Ticket clientsAssisted in coordinating promotional events by working closely with Gambit clients/vendors and venue spaces to effectively promote their servicesSupported the sales and marketing team by helping to defining target markets, assessing customer needs and formulating marketing plansSupported the sales team through advertisement and created calendar listings Show less

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  MLCworks

  Jan 2021 - Sept 2021

  Account and Marketing Coordinator

  Assisted in developing monthly reports and dashboards for results analysisMaintained, reviewed and constantly improved existing reporting sets and dashboards for clientsReported and analyzed marketing performance per project and provided insights on how to improveEditor of digital content and social media content manager for our clients on selected social media platforms, which included Facebook, Instagram and LinkedInSupported account managers in managing accounts for clientsOptimized and proofread content for SEO to improve ranking and discoverability Cross-collaborated with designers to provide attractive and informative social asset designsStayed up-to-date on the latest social media trends and algorithm updates to ensure maximum effectivenessResearched audience preferences and discovered current trendsCorrected spelling, grammar and punctuation errors at various stages of the writing process and in response to feedback from writers or clientsUnderstood and consistently reflected the brand voice of our clients through copywriting Show less

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  IDScan.net

  Sept 2021 - Apr 2022

  Marketing Specialist

  Managed relationships with PPC agencies to generate interest and incoming leadsContributed to the strategy, execution, measurement and adjustment of paid search campaignsPerformed keyword and paid search researchAided in maintaining consistency of company and product messaging across all channels and marketing materialsSet up inbound and outbound prospecting campaigns for use by the sales teamDesigned and nurtured campaigns for new inbound leads and unengaged prospectsAided in maintaining product launches and campaignsDeveloped product positioning and messaging that differentiates IDScan.net and its features across primary market segmentsManaged and wrote email copy and social media posts for all campaignsManaged the email marketing strategy for the company that included planning, email creatives and content, audience segmentation, testing, deployment, delivery and reporting of metrics through HubSpotAnalyzed email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversionManaged and proofread copy for blog posts and identified what additional content is required for a successful campaign and collaborates in its creationCoordinated details of trade shows such as marketing collateral, booth set up, booth location, etc. Show less

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  Netchex

  Apr 2022 - Jul 2023

  Growth Marketing Lead

  Managed all outbound campaigns, programs and communication via HubSpot, Salesforce and SalesloftManaged, created and executed engagement programs in HubSpot, such as building target lists, segment audiences, create emails, promos and virtual events to convert prospects to qualified leadsCollaborated with the Sales team to collect feedback on leads and build email templates for sales to continue the customer journeyBuilt specialized, account-based marketing programs for larger prospects by driving targeted messaging with a higher budget campaign to convert these needle-movers into qualified meetingsDrove the creation and refinement of differentiated product and solution positioning and messaging that resonates with our target marketSet, measured, tracked and reported on marketing contribution and program goals via HubSpot, Salesforce and SalesloftManaged yearly trade show calendar, including all logistics and pre-and-post-show marketing Show less

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  PosiGen

  Dec 2023 - now

  Junior Brand Manager

  Helps execute brand strategy and brand voice across multiple platformsSupports the Marketing team with new creative executions and ideation specific to copywriting and creative developmentIn partnership with other PosiGen teams, helps manage Marketing Requests, ownership of vendor relationships, and insures budget management/trackerSupports the Marketing Director and Vice President in managing direct reports, partner agencies and other vendorsHelps train staff, advocates and community partnership members and PosiGen staff on how to use digital platforms and marketing toolsInsures on time delivery of quarterly objectives and campaign assetsManages existing library of approved materials for distribution in PosiLink and Marketing Tool Kit Show less