Sunil Kumar

Experience

• 

  Pidilite Industries Limited

  Mar 2001 - Dec 2004

  Jr. Sales Officer
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  PepsiCo

  Jan 2004 - May 2010

  Senior Sales Officer

  Key Achievements:• Functioned as member of Achievers Club from 2004-2008• Platinum Club in year 2005• Holds the merit of winning:• Productivity Award in year 2005 in North Region• National Champion Award in year 2004 in North Region• National Champion Award in year 2006 in North Region• Asia-Pacific Ring Of Honor Award in 2006• Stellar in gaining the highest primary and secondary growth by 45% with minimum discounts in Himanchal• Instrumental in attaining highest growth in H Q town in Himachal by 35% Product Portfolio:Lays and Uncle Chips (Western Category), Kurkure (Extruded) and Lehar Namkeen (Traditional Category) Show less

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  Sameer Group

  Jun 2010 - Mar 2013

  Manager- Sales & Distibution

  Key Achievements:• Exhibited efficiency in starting 12 DTR Van and increased direct distribution to 2800 outlet to encounter competition and increase depth and width of distribution• Successfully appointed 3 zone supervisor to monitor distributor working / performance• Effectively increased 30 sales agent (from 80 to 110) to increase daily sales of PP Milk and other products and to increase distribution efficiencyProduct Portfolio:PP Fresh Milk, Flavored Milk, UHT Milk, Flavored Yoghurt, Butter, Milk Powder and Fruit Juices Show less

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  Fareast Mercantile Co Ltd

  Aug 2013 - Sept 2015

  Regional Sales Manager

  Key Achievements:• Successfully delivered growth of 30 % in value and 12 % in volume in food business in year 2014 -2015• Effectively registered a growth of Mcvities biscuit business of 35 % in value which was part of food business• Played a key role in adding6 team member in resultant of 30 % value growth in business• Exhibited efficiency in repositioning Iffco Brand in assigned territory of Ghana and stabilized consistent value business of 110 K USD / Month• Developed and rolled-out winning go-to-market strategies for Lucozade Brand and stabilized consistent value business of 172 K USD / Month• Reduced damage by 50 % through training / monitoring sales and merchandising team in year 2014-2015 against last financial yearProduct Portfolio:Mcvities Biscuits, Mentos Gum and candies, Lucozade Enery Drinks, Heinz Products and Richoco (Cadbury’s) Show less

• 

  Deekay Group

  Dec 2015 - now

  Regional Sales Manager

  • Entrusted with the responsibility of achieving Annual operating plan of sales & collection of Ghana for FMCG products.• Executing company sales plans and collection and ensuring profitability and growth in line with category.• Conceptualizing, communicating and supervising the execution of sales plans and implementing strategic plans.• Administering activities related to setting targets of wholesale, sales officer/ supervisor based on previous trend and AOP; mapping and identifying new sales opportunities• Co-coordinating with sourcing team (Hong Kong, China & Vietnam) on continuous market feedback and booking plans.• Supervising the development and growth of existing accounts, retail outlets via. help of focused sales team & effective distribution planning; accomplishing region wise sales targets and objectives• Conducting analysis of competition scenario & reporting the same to the top management.• Recruiting and organizing training of sales team on product/sales process• Analyzing team's performance and motivating them to achieve assigned sales & collection targets.• Managing a team size of 6 sales personal and a business of 5.20 Million Ghc (1 M USD) in value on a monthly basis.• Developing relationship with key accounts for business development & optimal negotiation. Key Achievements:• Successfully delivered growth of 45 % in value and 30 % in volume in food business in year 2015 -2016• Effectively registered a growth of Haano Rice of 55 % in volume and Margarine by 40% at national level• Played a key role in opening 3 new territories and adding 4 team member in resultant of 45% value growth.• Adding more products to our portfolio and working on a plan of 72.0 Million Ghc annually.• Proactive initiative taken to launch new products during 2017-2018, which had directly influenced to increase value business by 30%.Product Portfolio:Haano Rice, Haano Margarine, Sardine, Mayonnaise, Haano Spaghetti, Non Dairy Creamer. Show less