Daria Shavulska

Experience

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  Ankor Plus, LTD

  Nov 2010 - Apr 2015

  Marketing Specialist

  Areas of responsibility: digital marketing, content marketing, exhibitions, promotion materials, analytics and reporting

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  Self-employed

  Jan 2015 - Jun 2019

  Marketing Consultant

  For 4 years worked as a Marketing Consultant with my own team of 5 people helping businesses in e-commerce, healthcare, manufacturing, and retail domains to increase revenue. Consultancy areas: cost optimization through assortment and inventory management, marketing automation, building lead generation marketing channels, data and reporting systems, new markets development, business digitalization, and building processes, and teams.

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  AgileEngine

  Sept 2019 - May 2023

  Lead Email Marketing, LinkedIn, Inbound Digital, Database and Analytics, and MarTech teams in 7 locations across the Globe, resulting in annual revenue growth of up to 60%.Areas of responsibility:- Marketing Strategy Development. Formulated comprehensive marketing strategies and seamlessly aligned objectives and OKRs with cross-functional departments. - Business Growth through demand generation and scaling. Orchestrated demand generation initiatives across diverse marketing channels that helped to scale the number of prospects 5 times within 6 months. - Lead qualification and conversion. Driving a systematic approach to lead qualification, utilizing a comprehensive set of parameters and qualifying questions. Developed tailored message sequences to guide leads toward a call to action, resulting in a notable increase in conversion rates, ranging from 40% to 55%.- Marketing Operations and Automation. Drove marketing automation initiatives, collaborating closely with the MarTech team to identify and implement solutions for streamlining repetitive tasks. Successfully integrated email tools, websites, and CRM systems while overseeing the development of a custom automated leads processing platform.- Budgeting and Cost Optimization. Togher with the Finance team managed budgeting processes with a keen eye for cost optimization, ensuring judicious resource allocation and efficient financial utilization. - Analytics and data-driven decisions. Spearheaded data analysis efforts to validate results, optimize marketing campaigns, and achieve maximum ROI. Show less Areas of responsibility:- Inbound Marketing and Brand Promotion. Performed as a Team Lead for designers, copywriters, front-end, and market researchers teams. Audience segmentation, Ideal Customer Profiles (ICPs) creation, content strategy including new website creation and conversion-focused materials. Achieved remarkable brand recognition and promotion for AgileEngine, resulting in strategic content placement in notable publications such as Forbes, Washington Business Journal, Potomac Newsletter, and Mindshare. Received prestigious accolades and recognition from Inc 5000, Washington Business Journal, Financial Times, Yahoo Finance, Clutch, and DC Inno.- Relationship Marketing/Customer Success. Performed as a Team Lead for Customer Success (ABM) and market researchers teams. Developed a highly personalized approach, engaged a dedicated team, and built processes from scratch. This strategic initiative significantly elevated customer relations and satisfaction levels, while also fostering new and valuable business partnerships.- Leads Nurturing. Performed as a Team Lead for LinkedIn, email marketers and content managers team members. Precise audience segmentation, personalized messaging sequences tailored to Ideal Customer Profiles (ICPs), and lead generation campaigns conducted via email and LinkedIn. By combining these strategies with process automation, achieved a monthly lead growth, while reducing message delivery and data storage times by half. Show less

  • Vice President Marketing, Sales and Sourcing

    Sept 2021 - May 2023

  • Lead Marketing Specialist

    Sept 2019 - Aug 2021
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  Monterail

  Nov 2023 - Jul 2024

  Marketing Campaign Manager