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Alec Chalvardjian

Alec Chalvardjian

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  • Timeline

  • About me

    Business Development | Sales Specialist

  • Education

    • Italian Culinary Institute - Calabria

      2014 - 2014

    • Carpigiani Gelato University - Emilia Romagna

      2014 - 2014

    • The University of Western Ontario

      -
      Bachelor of Arts

  • Experience

    • Bridgestone Racing Academy

      Jan 1992 - Jan 1993
      Mechanic

    • Synergism

      Jan 1993 - Jan 1994
      Account Manager

    • Mediacom Outdoor

      Jan 1994 - Jan 1998
      Account Manager

      Represented and monetized all interior backlit signage throughout 10 Canadian International Airports from Vancouver to Halifax. Worked primarily with Fortune 500 companies targeting influential business travellers. Collaborated with Hawaii Tourism to create the first large format backlit sign incorporating visual motion (large LED or plasma displays did not exist at the time). Successfully grew territory sales 34% over 28 month period.

    • Spafax

      Jan 1998 - Jan 2001
      National Account Manager

      Spafax managed sales and content for Air Canada's in-flight media and Maple Leaf Lounge assets. Category specialist for Automotive, Technology and Hotel/Travel brands, consistently delivering double digit growth annually by combining multi-media (enRoute Magazine, in-flight video/radio and sampling, terrestrial displays) with ongoing, solutions-based dialogue with agencies and advertisers alike.

    • Alliance Atlantis Broadcasting

      Jan 2001 - Jan 2009

      Led and managed a team responsible for monetizing 13 Specialty Television network assets including Food Network, HGTV, History and National Geographic Channel. Responsible for development of sales strategy and go-to market approach and agency deal negotiation/presentation across the portfolio of television networks. Collaborated cross-functionally to develop and implement customized opportunities for advertisers, driving share, revenue and customer value. Responsible for developing and maintaining trusted dialogue with customers, consistently delivering double digit revenue growth across 7 Specialty networks. Work closely with Revenue Management colleagues to exceed agency deal volume commitments and identify opportunities for growth outside of deals.

      • National Sales Director

        Jan 2004 - Jan 2009

      • National Account Executive

        Jan 2001 - Jan 2004

    • Corus Entertainment

      Jan 2010 - Jan 2014
      Senior Account Manager

      Accountable for aggressively growing territory sales of Corus Entertainment's stable of female focused television assets (W Network, OWN - Oprah Winfrey Network, Cosmo and W Movies). Collaborated with Content Marketing and Digital teams to develop highly targeted, value-driven campaigns for top tier national advertisers including Nestle, General Mills, Danone, L'Oreal, Ikea and Reckitt Benckiser.

    • Bar Freddo Caffe

      Jan 2015 - Jan 2018
      Founder

      Introduced Bar Freddo Caffe as a fine casual Italian food experience within CF Sherway Gardens' Gourmet Fare. Founded with the mission to provide visitors an opportunity to reconnect with food and the people preparing it. We believe that healthy food prepared with passion and served quickly needn't be mutually exclusive.

    • Bell Media

      Jan 2019 - now
      Application Business Systems Support Analyst

  • Licenses & Certifications

    • Certified ScrumMaster (CSM)

      Scaled Agile, Inc.
      Jan 2023

    • Challenger

      CEB, now Gartner
      Jan 2013

    • Effective Negotiating

      KARRASS® Effective Negotiating
      Jan 2007

  • Honors & Awards

    • Awarded to Alec Chalvardjian
      2012 Gold Media Innovation Award - Collaborative effort involving Nestle Canada (Purina) and Corus Women’s Networks to develop and implement a Cost per Acquisition (CPA) campaign to introduce new cat and dog owners to Purina and establish a “trusted advisor” relationship with the brand. A CPA target and budget cap were set and, in a first for Nestle, Corus was given access to site dashboards with “real-time” registration data, allowing continuous optimized scheduling of messages for maximum return.

  • Volunteer Experience

    • Volunteer - Fulfillment

      Issued by Daily Bread Food Bank
      Daily Bread Food BankAssociated with Alec Chalvardjian

    • Volunteer

      Issued by Habitat for Humanity International
      Habitat for Humanity InternationalAssociated with Alec Chalvardjian