Dana Franko Smith

Experience

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  SGI

  Jan 1992 - Aug 1996

  Marketing Communications Manager

  Started in the SGI emerging markets group that evolved into the Silicon Studio Inc. subsidiary dedicated to the advancement of 3D graphics and animation technologies for the media and entertainment market segment. Managed the Silicon Studio marketing communications team and all its functions including branding, co-marketing programs with major partners, events & world tours, collateral development and PR.

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  Sun Microsystems

  Sept 1996 - Dec 1997

  Marketing Manager/Consultant

  Worked in the Global Partners Group managing marketing programs and developed joint sales materials with Oracle, SAP, Baan and PeopleSoft ERP solutions.

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  NewTek - now Vizrt

  Jun 1997 - Jan 1999

  Co-Founder

  Asset Factory was funded by Intel Capital and acquired by NewTek in 1999. A co-founder at Asset Factory, the first Internet-based, asset management software that managed 3D render (server) farms providing online 24/7 rendering services for worldwide VFX and animation companies, I developed, managed and led the marketing plan and strategy which led to its successful acquisition.

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  AOL

  Dec 1997 - Apr 1998

  Marketing Manager/Consultant

  Before AOL purchased Netscape, I worked with the initial business development team to support marketing programs with key relationship partners supplying enterprise application solutions.

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  Sage Ventures, LLC

  Jan 1999 - Jun 2007

  Co-Founder & Project Manager

  Project managed the architectural design, development, and construction of custom residential and commercial real estate projects. Total portfolio value $25Million.

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  ILine Entertainment

  Aug 2006 - Sept 2009

  Marketing Consultant

  Provide on-going involvement with iLine Entertainment and Core Image team on marketing activities related to film projects and distribution programs. Visit www.ilineentertainment.com

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  Tealeaf by Acoustic

  Feb 2007 - May 2009

  Director of Marketing - Aspera

  Launched the marketing strategy and managed all marketing activities in Aspera's early "start-up" period focusing on the media and entertainment markets. Aspera is software development company creating innovative high-performance bulk data transport technologies and has become the industry standard for high-speed transfer of digital content. Aspera was acquired by IBM in 2013. Founder Michelle Munson discusses the Aspera technology in addition to the early start up days when the company was just getting recognized in the Entertainment space - so proud to have worked with her during that time! Show less

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  Apptology

  Jun 2009 - Jun 2013

  Co-Founder

  Apptology Inc. is a leading mobile application technology leader providing low cost, high quality application development for SMB and Enterprise clients. Lead all marketing direction and vision for the company, develop strategic partnerships, influence product development and interface design, implement multi-channel marketing and sales programs.

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  Energizer Holdings

  Oct 2009 - Oct 2011

  Marketing Director

  Lead the marketing strategy and implementation of programs to build the brand of portable chargers in the CE industry for all mobile devices. XPAL Power is a licensee of Energizer Energi To Go brand of portable chargers. Energi To Go products target a specific need – portable power for mobile electronic devices – and provide a convenient and compact source of power to charge or power any device, anywhere. XPAL Power's NEW power solution is PowerSkin which boasts over 10 rechargeable cases for various smartphones with more to come! Show less

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  Cisco

  Jan 2013 - now

  Build and execute integrated executive communications and content development programs for the Engineering Sustainability Office to drive thought leadership for Cisco's sustainable solutions, while creating compelling content activated through the field. The Engineering Sustainability Office collaborates cross-functionally to incubate, embed and scale sustainability into Cisco’s products, solutions and practices that will not only help Cisco reach its Net Zero goal by 2040, but helps our customers and partners on their own journey to Net Zero. Show less Create and execute an end-to-end communications strategy and plan for Cisco's Customer Experience organization to drive the recurring revenue engine for SaaS solutions. Lead a team to execute the internal and external thought leadership platform, including communications, sales tools, events and media management for consumption on digital, mobile and social media vehicles. Inform stakeholders about the strategy, expectations, timelines, deliverables and results, performing an impact analysis and report ongoing results linked to the communications plan. Show less

  • Strategic Communications, Engineering Sustainability Office

    Mar 2022 - now

  • Senior Global Communications Manager

    Jan 2013 - Mar 2022
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  FarmAppetit

  Jan 2013 - Jan 2016

  Founder

  FarmAppetit is a US-based mobile marketing company that is focused on providing mobile applications and mobile websites for small farms, restaurants and wineries focused on promoting and selling local, whole foods and hand-made products.