Paige Krause

Experience

• 

  GE Healthcare

  Mar 2007 - May 2024

  Lead Global Marketing efforts for the ICU ventilation segment and the performance anesthesia segment. Gather inputs on unmet customer needs to inform long-range product development planning and drive commercial launch activation that includes a validated value prop, evidence generation plans and messaging targeted to key customer personas. Responsible for developing and implementing an integrated marketing plan for entering an adjacent market. Conducted research to understand customers and competitors in the market environment which informed decisions on product and service requirements. Manage the positioning, differentiation, branding, pricing and promotion based on market research studies and input from regional marketing teams worldwide. Led cross-functional team to quickly deliver a software upgrade for a high-margin device with a large installed base. Conducted and analyzed field and customer inputs for a system designed specifically for emerging markets.

  • Global Product Marketing Manager - Anesthesia and Respiratory Care

    Nov 2013 - May 2024

  • Global Product Lead - Surveillance Monitoring

    Oct 2012 - Nov 2013

  • Associate Global Product Manager

    Sept 2010 - Oct 2012

  • Global MarCom Manager

    Mar 2007 - Sept 2010