Lola Sanchez - Oliver Gal

Experience

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  AllPopart.com

  Jul 2006 - Sept 2011

  Relationship with bloggers and presence in the blogosphere, management of Web 2.0, web traffic, linkbuilding / networking, viral communication, RSS, monitoring, forums, corporate blogs, virtual communities, social networks, crowdsourcing. Audits, focus groups, interviews, online research, trends lab and social habits and behavior decoding. Graphic design and illustration.

  • Social Media Marketing Manager

    Jun 2009 - Sept 2011

  • Designer/Illustrator

    Jul 2006 - Jun 2009
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  Freelance, self-employed

  Apr 2011 - Jul 2013

  SEO / SMO / SEM / Link Building

  - Building and executing SEO strategy- Manage company online marketing campaigns: PR, press releases, and blogger outreach- Coordinating with link builders and content writers, interacting with programmers and designers to coordinate system modifications for SEO purposes- Design on-site navigation, content organization and user interface- Keyword analysis and competitor link structure- Develop annual campaign calendar - Implement and run Facebook ads campaigns- Product Feed Optimization >> Google Merchant Show less

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  The Oliver Gal Artist Co.

  Aug 2012 - now

  Chief Creative Officer & Co-Founder

  Oversee Luxury Portfolio Accounts:- Relations with the luxury client base- White label production for big box stores- Overseas importsArt, Marketing and PD Manager:- Oversee a team of 10+ artists, producers, designers and freelancers.- Develop hiring process for creative positions- Create SOPs and whitebooks for all department processes- Report on department's KPIs Brand Management- Oversee brand strategy execution for our portfolio of brands- Create and build the strategy for all brands- Leadership of new product launches and PD innovationsCreative Strategist- Creative Leadership and strategy to ensure Omnichannel goals are met- Creative Direction of all products and marketing output- Website and Interface Design- Trendspotting- Brand DesignProduct Development- Suggest, create and develop new product concepts to meet quarterly goals- Oversee the sourcing of new products including costing and marketing plan- Product and packaging design Show less

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  The Quarto Group

  Jan 2020 - Jan 2020

  Writer - Hello Gorgeous: Empowering Quotes from Bold Women to Inspire Greatness
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  CRUD Ice Cream

  Jul 2024 - now

  Co-Founder