Emre Akkaya

Experience

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  Üniyemek

  Mar 2019 - Jul 2019

  Campus Brand Manager and Marketing Executive Assistant

  - Develop strategies to increase the brand value of Uniyemek and to expand its usage areas.- To promote the product on and off campus and to reach agreement with business partners.- Develop new marketing strategies and campaigns based on a detailed analysis of the companies which have market share.- To manage the activities the team I have formed from different cities and universities as a general coordinator.

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  İsteGelsin

  Apr 2019 - Jul 2021

  - Determining the product assortment and negotiating with suppliers on purchasing conditions at food categories,- Managing vendor relations and annually contracts,- Planning and organizing promotion, inserts, product price campaigns, trade marketing activities,- Following up market trends and opportunities to realize the company KPI‘s and evaluating & reporting competitor companies, market analysis and trends,- Measuring and enhancing KPI s (turnover, price index, profit),- Developing category management strategies to achieve business goals and desired profit margins, Show less

  • Category Specialist (Dry Food)

    Apr 2021 - Jul 2021

  • Category Specialist (Coffee & Snacks)

    Jul 2020 - Apr 2021

  • Category Intern

    Jul 2019 - Jun 2020

  • Brand Ambassador

    Apr 2019 - Jun 2019
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  Procter & Gamble

  Apr 2019 - Jan 2020

  Banabak Brand Ambassador

  - To conduct campaigns on and off campus to increase the brand awareness of the application.- Explaining the brands under the roof of P&G to potential consumers and to increase the number of people who use Banabak.- Try to expand the use of the Banabak application to make it possible to establish an emotional bond between the brand and the consumer.- To tell potential users about the campaigns and advantages they can benefit if they use the application.

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  Kariyer.net

  Nov 2019 - Dec 2019

  Campus Brand Manager

  - Conveying unknown features of Kariyer.net to active or new users.- Carrying out awareness-raising activities about what should be done in order to manage the internship or employment application process more effectively.- To increase the number of active CVs in Kariyer.net by recruiting new members.

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  CicekSepeti.com / Lolaflora.com

  Jul 2021 - Sept 2021

  Category Specialist (Supermarket)

  - Ensuring that relevant category meets and exceeds monthly/quarterly/annual sales and profitability targets- Developing and maintaining fruitful relations with vendors in line with company policy and commercial objectives- Holding full ownership of contracting processes with vendors to make sure they perform in line with our standards - Creating, executing and reporting product campaigns - Acting as a bridge between the vendors and corporate functions to ensure smooth operations in terms of logistics, stock optimization and customer services - Continuously searching for new vendors, products and sub-categories to further develop the business and increase customer satisfaction - Following up the positioning & performance of relevant products on our website to take relevant actions in a proactive manner - Conducting competitor analysis & market research studies to present the optimum pricing options for our customers - Always keeping an eye on global e-tailers for best practices Show less

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  Samsung Electronics

  Oct 2021 - now

  Achievements : - X2 Amount of Accessory from 22' to 23' (All Time High)- 3 best cases in Accessory category in Samsung Electronics Turkey reported to all subsidiaries by HQ Job Summary:. Contributes to expanding the product's market coverage by setting up a product line-up operation plan.• Contributes to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.Job Description:1. [Line-up management] Perform the development and management of the line-up portfolio plan, efficiency improvement efforts, and market issue response. 2. [Launch management] Perform the product/service launch timeline setting by analyzing the new model's target quantity and profit and loss and working closely with HQ & RHQ.3. [Pricing operation] The pricing operation strategy of each segment and model.4. [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting an appropriate discontinuation timeline and plans to utilize the leftover materials. Show less Achievements;- X2 Amount of Accessory from 21' to 22'- 5th top smarttag seller among all subsidiaries in 22'Responsibilities;- Driving product strategies to address market trends, customer needs and competitive positioning.- Create meaningful, data-driven insights to influence product marketing strategy, as well as use marketing insights to better understand the consumers.- Managing new models’ launching plans.- Monitoring competitive activities, pricing strategies and planning counter actions.- Planning and managing sales & marketing campaigns in collaboration with the communication team and external agencies. Show less

  • Senior Product Strategy Manager (Smartphone)

    Nov 2023 - now

  • Senior Product Strategy Manager (Accessory)

    Mar 2023 - Nov 2023

  • Product Strategy Manager (Accessory)

    Oct 2021 - Mar 2023