
Andi Dorma Silalahi
Supervised Field Training Attachment, Trainee

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About me
Country Head | Country Director | Country Manager | Chief Commercial Officer | Regional Sales Director | Sales Director | Director of Partnership | Chief Marketing Officer |
Education

Politeknik Negeri Pariwisata Medan
1998 - 2001Diploma 3 Hotel/Motel Administration/Management Diploma 3Activities and Societies: Website: https://poltekparmedan.ac.id/

SMU Katolik Santo Laurensius, Bintang Timur. P. Siantar
1995 - 1998Senior High School
SMP Katolik Cinta Rakyat 2 Yayasan Perguruan Santo Yosep P. Siantar
1993 - 1995Junior High School
SD Katolik Cinta Rakyat 4 Yayasan Perguruan Santo Yosep P. Siantar
1986 - 1992Elementary School.webp)
Universitas Bina Nusantara (Binus)
-BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES Bachelor DegreeActivities and Societies: Website: https://binus.ac.id/
Experience

The Park Royal Collection
Sept 1999 - Mar 2000Supervised Field Training Attachment, TraineeMarina Mandarin Hotel, Singapore Experience in Hospitality IndustryRole Specifics:• Handling Japanese guest, • Assigned in Housekeeping Department, Room Turn down Services, Mini Bar Section checking• And also In charge for Pantry Inventory and amenities attendant

PT Bintan Lagoon Resort
Jan 2002 - Dec 2002Reservation OfficerReservation OfficerBintan Lagoon Resort Experience in Hospitality IndustryRole Specifics:• Handling FIT and Group Reservation• Work with Singapore Sales Office to ensure the reservation well projected and forecasted for company sales goals• Handling Incoming reservation from Singapore, Korea, Japan, Australia and Europe and US Market.

Celebrity Fitness
Feb 2003 - Feb 2005Sales - Team LeaderPT. Exertainment Indonesia – Celebrity FitnessRole Specifics:• Celebrity Fitness is a American Standard Fitness technology and lifestyle, We happened to signed up approximately 80,000 members before the club was opened ( pre-sales solely )• My main responsibility was to generate new leads with the aim of creating more sales. • Here I am taking care of business development and responsible for company’s revenue.Drive incremental revenue – owning and closing deals end to end to meet or exceed target in term of number of new memberships enrolled. Show less

PT. FITINDO SEHAT SEMPURNA ( LIFESPA FITNESS )
Aug 2004 - Dec 2005Regional Sales Manager, PT. Fitindo Indonesia ( Lifespa and Life Fitness )PT. Fitindo Indonesia ( Life Fitness )Role Specifics:• Drive incremental revenue for 12 branches• Responsible for territory coverage, forecasting, planning & strategy and effectively communicating and updating the plan with the stakeholders.• Work with Marketing, Product and Services Department in order to generate more revenue for the company.

MyBodyGym Regen
Jan 2006 - Mar 2007Business Development Manager, MyBodyGym ( Health Club, Fitness Industry )MyBody GYM – Healthclub, Fitness IndustryRole Specifics:• Main responsibility is to generate revenue for 5 branches• Guiding and mentoring the Business Development and the Marketing Team to ensure there is a disciplined focus to achieve the company goal in term of revenue.

Teledata Vintedge Indonesia
Apr 2007 - Dec 2008Senior. Business Development Manager, ( A Teledata Group Singapore )Teledata Group, Singapore

DGtraffic Indonesia
Apr 2009 - Mar 2012Managing DirectorDGTraffic – Indonesia First Google Advertising Premium Partner.

RajaMobil.com
Aug 2010 - Aug 2012CEO, Rajamobil.comRajamobil.com – Indonesia Leading Car Portal

Www.CariKredit.com
Nov 2010 - Feb 2012Co-Founder, Managing PartnerCariKredit.com – Credit Consumers Financial Portal

ThinkDigital Asia
Feb 2012 - Mar 2016Founder, CEOThink Digital ( 360 Digital Creative Agency and Consultancy )

Y.digital Asia
Apr 2016 - Apr 2017CMO for bDigital Asia a member of Y digital group ( A Mountain Kejora Funded Company )bDigital ( Y Digital Group Asia Ptd Ltd – Mountain Kejora Funded Company )

Appier
Sept 2016 - Sept 2018Business Director, Appier - Artificial Intelligence, Sequoia & Softbank Funded Company )Appier - Artificial Intelligence, Sequoia and Softbank portfolio companies Appier is a technology company which aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis and distributed systems. Appier serves around 1,000 global brands and agencies from offices in 14 markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Osaka, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta, Seoul, and Bangkok. Show less

Ve Global
Sept 2018 - Feb 2020Ve Global is a leading marketing technology company specializing in Software Solutions Providers: Digital Assistant ( DA ) and Marketing Technology ( Martech ) solutions where it is feasible for both brand and performance marketing to avoid burning marketing budget.Ve Global has been serving more than 11,000 clients global markets.Headquarter: LondonBeing a global company with offices around the world :Amsterdam, Berlin, Boston, Barcelona, Bilbao, Buenos Aires, Dublin, Hongkong, India, Jakarta, London, Mexico City, Madrid, Milan, Moscow, New York, Oslo, Paris, Sao Paulo, Romania, Stockholm, Singapore, Sydney, Tokyo, Vietnam, Warsaw, and more. Show less
Business Director, APAC at Ve Global Limited
Sept 2018 - Feb 2020Business Director,APAC At Ve Global
Sept 2018 - Jul 2019
.webp)
PT Haruka Evolusi Digital Utama (HarukaEDU)
Jul 2019 - Jun 2020Chief Commercial Officer ( CCO ), An Edutech Company Funded by SIG, CyberAgent, Samator Group, GDP.HarukaEDU and Pintaria - An Edutech Company Funded by Pearson, CyberAgent, Samator Group, Gunung Sewu, AppWorks, SIG Ventures, etc

Self-employed
Feb 2020 - Jul 2021Independent ConsultantIndependent Contractor for these following companies:1. Nexford University, Washington D.C ( Edutech )Nexford is a next-generation, online university based in Washington DC. Earn a globally affordable, accredited degree program at a flexible pace.2. Taboola ( Adtech )Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.3. Bahasa.ai ( NLP Chat bot )Bahasa.ai Provides automation that helps your business serves millions of happy customers fastly, powered by AI specially built for Bahasa Indonesia.4. Brick ( Fintech API )Brick is a financial API provider that enables fintech developers to implement delightful in-app financial services with just one-line of code. Show less

CleverTap
Jul 2021 - Jul 2022Country Head, IndonesiaCleverTap is backed by leading venture capital firms, including Sequoia, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, California with offices in Amsterdam, Singapore, Dubai, Mumbai and Indonesia.CleverTap is revolutionizing mobile user engagement for brands all over the world. CleverTap is run by over 10,000 brands and delivers over 1 trillion user behavior interactions every month. CleverTap is revolutionizing mobile user engagement, the leading customer engagement and retention platform that helps brands all over the world today to maximize user lifetime value, representing over 10,000 apps—including Gojek, AirAsia, Sony, Vodafone, Carousell, and Cleartrip trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. Show less

Collectcent
Sept 2022 - Sept 2023Country Head, SEAFounded in 2013, Collectcent is a leading adtech company working with direct publishers and advertisers globally. We are designed to provide the full extent of digital advertising technology solutions the industry needs via mobile, desktop, OTT and in-app to attain their goals.With 180+ people across India, Singapore and USA, our key markets are SE Asia, North America and the Middle East.

Lion & Lion
Dec 2023 - nowBusiness Director
Licenses & Certifications

CleverTap Academy Certification
CleverTapMar 2022
Mobile Engagement Advanced
CleverTapMar 2022
Honors & Awards
- Awarded to Andi Dorma SilalahiDigital Marketing Leadership Award, Mumbai. India World Brand Congress Dec 2012 http://www.worldbrandcongress.com/mobile&digitalmarketingsummit/awards_winner.html
- Awarded to Andi Dorma SilalahiGooglies Award Southeast Asia, Google Singapore in 2010 Google Singapore Dec 2010
Volunteer Experience
Core Mentor
Issued by Plug and Play Indonesia on Jun 2017
Associated with Andi Dorma Silalahi
Languages
- enEnglish
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