
Don Kassube
Business Process and Workflow Management

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About me
Senior Product Manager | Launched products processing €1B+ annually | Agile Product Discovery & Delivery
Education

University of Cologne
2013 - 2016Bachelor of Science Information Systems
Experience

RheinEnergie AG
Apr 2015 - Jul 2015Business Process and Workflow Management• Analysed business and data processes for the trading of power & gas to identify potential risks.• Created a concept for a business process monitoring and workflow management system that minimizes outages and quickly triggers alarms.

Ford Motor Company
Apr 2016 - Jul 2016Knowledge Management in IT• Gathered requirements with the client for successful knowledge management and created a tailored strategy for knowledge management in the IT department.• Performed a market analysis to identify suitable methods and software solutions.

Sollers Consulting
Apr 2016 - Jul 2016Web Development of a Cloud Application• Performed a requirements analysis with the client to improve the management of offices that have a flexible seating plan.• Developed a responsive, cloud-based web application with a team of fellow students utilizing a .NET MVC technology stack (Azure, C#, MySQL).

University of Cologne
Apr 2016 - Feb 2017Teaching Assistant for "Information Systems Basics" Course• Created practical exercises and learning material.• Led practical exercise classes for Algorithms, Python, SQL, and Business Process Modeling.• Graded exercises that were handed in by students.

ArcelorMittal
Aug 2016 - Oct 2016IT Project Management• Assisted the Project Management Office with the Germany-wide SAP rollout.• Created a strategy to automate the billing process and outsource invoice dispatching.• Calculated the outsourcing ROI and analyzed suitable service providers to generate high five-figure cost savings annually.

Sedeo
Oct 2016 - Apr 2018Co-Founder• Founded a SaaS startup with fellow students for the management of flexible office space.• Secured early-stage funding and generated high-potential leads (e.g. SAP, Postbank, KPMG) to negotiate potential pilots.• Established a proof of concept with a first customer to validate and improve the product.• Pitched in front of investors and at events to generate feedback and leverage networking effects.• Created a go-to-market strategy for a digital B2B business model.

Deloitte
May 2018 - Sept 2018Business Analyst• IT Due Diligence during M&A of two listed companies with $100B+ in market valuation.• Enterprise Architecture Management in the context of autonomous driving for a leading German automotive manufacturer.

Kaufland e-commerce
Sept 2018 - Mar 2021• Led a newly formed international and cross-functional team of back-end and front-end developers and designers to retire the legacy product in order to improve KPIs, deliver a better customer experience and eliminate technical debt for the checkout of the kaufland.de marketplace, which processed €1B+ in General Merchandise Volume annually with 21M+ monthly visits.• Managed a soft launch by validating product increments through experiments before successfully launching the MVP for the entire user base without complications, generating a conversion rate uplift of 1.5%.• Scaled a newly formed product team of one designer and three developers into two product teams with 10 members in total.• Managed the transformation from a monolithic architecture to a modern single-page application design that enabled setting up and running experiments quickly.• Established KPIs and identified problems along the customer journey through data analysis, customer interviews, and user session analysis.• Emphasized user-centric product discovery utilizing design sprints with the team and internal stakeholders to derive a product vision and quickly create hypotheses and prototypes, which were tested by users for validation.• Planned the product delivery by defining epics and user stories that translated into a product roadmap, which was aligned company-wide with executives, internal/external stakeholders, and related product teams.• Introduced agile delivery methodology to team members and led sprint planning, backlog grooming, daily stand-ups, and sprint reviews, while prioritizing deliverables driven by data and OKRs. Show less • Managed a team of developers and designers for parts of the supplier management system, a custom-built web application to handle product offerings and order fulfillment for the Kaufland direct sales business department, which acted as a seller with a Gross Merchandise Volume of €100+ million on the kaufland.de marketplace.• Collaborated with internal stakeholders and teams on strategic initiatives and evaluated potential features to manage priorities in the product roadmap, ensuring maximum value is delivered and deadlines are kept.• Developed a dashboard for suppliers by conducting a Design Sprint with related departments, identifying relevant KPIs, and fostering a UX design, so that suppliers can easily view and improve their performance based on actionable data, benefitting the shopping experience.• Led the retirement of the legacy front-end with an AngularJS single-page application to increase development speed and code sustainability.• Designed an MVP, evaluated technical feasibility, and created an implementation plan to allow shipments to "DHL Packstation", giving customers more flexibility in the delivery.• Managed the integration of additional carriers in our custom-built tracking solution to raise the number of tracked shipments so that delivery transparency is improved for our customers.• Implemented various tasks utilizing a PHP Symfony tech stack Show less
Product Manager Checkout & Cart
Oct 2019 - Mar 2021Product Manager Logistics
Sept 2018 - Sept 2019

Volleyball World
Mar 2023 - nowSenior Product Manager (Web, App & OTT)- Responsible for product vision and roadmap- Lead cross-departmental strategic initiatives related to OKRs- Leverage market analysis and customer research to drive new ideas & features- Lead product management and development team
Licenses & Certifications

OMG Certified Expert in BPM 2 Fundamental (OCEB 2)
UnivatarMay 2016- View certificate

IBM Blockchain Foundation Developer
IBMJan 2018 - View certificate

IBM Blockchain Essentials
IBMJan 2018 - View certificate

EITCA/AI
EITCA AcademyMay 2024 
Five Steps to Build a Most Lovable Product
Stanford UniversityFeb 2020
Business English C1+
University of Cologne Business SchoolJul 2015
Integrated Business Processes with SAP ERP
University of Duisburg-EssenOct 2016
Languages
- enEnglish
- geGerman
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