Maya Harruna

Experience

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  Borkowski PR

  Nov 2009 - Aug 2010

  Junior Account Executive

  • Secured coverage within publications including The Sun & Sun online, The Independent, Daily Mail: Weekend Magazine, The Gadget Show online, Wired, Pocket-Lint• Liaising with journalists on a daily basis • Sending daily coverage emails to clients• Organising product loans and following up with journalists to ensure coverage appeared• Creating media lists and distributing press release• Provide support on all project workMy time at Borkowski has provided me with a unique insight to the PR industry, working for such a thriving company taught me which attributes are essential in PR. Organisation and time management are the two most important skills that I have gained whilst at the company. My confidence in dealing with journalists has also increased following daily interaction with the media; this confidence has also allowed me to create relationships with a number of consumer journalists. Show less

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  WITH PR

  Mar 2011 - Aug 2011

  Freelance Account Executive

  • Secured coverage within media outlets including: BBC Radio London, Metro online, Time Out, Daily Express, Screen Daily• Selling-in on various campaigns• Constructing and maintaining media lists• Organising social media campaigns and other events• Setting up and attending media briefings• Provided admin support across a cross section of clientsI was involved in all aspects of the business including the campaigns that I was initially hired to work across which included Flamingo’s Big Ideas Breakfast, Prostate Actions ‘The Great Drag Race’, and Weight Watchers fashion campaign. The Weight Watchers makeover required the ability to work under pressure and to a tight schedule; I was required to interact with the client, celebrity stylist Louise Roe and the makeover competition winners. My time at With also involved conducting a number of research projects and contributing to a successful new business pitch. On a day-to-day basis I liaised with clients and journalists and construct effective pitch emails and press releases, these responsibilities allowed me to further develop all aspects of my communication skills. Show less

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  EasyRoommate Ltd

  Aug 2011 - Jan 2015

  Global PR Manager

  • Creating strong and effective PR strategies• Writing and distributing on-brand and accurate press releases in seven different markets• Responding quickly and efficiently to journalists across the globe• Ensuring the smooth running of the PR department• Preparing briefing documents for senior members of staff• Dealing with journalist enquiries in a timely mannerMy day-to-day responsibilities included responding to journalist enquiries that came through from the various markets I was responsible for, and liaising with my team to ensure that press releases for each region were well written and are distributed in a timely fashion. I was also involved in a wide variety tasks including ideas generation, organising briefings, creating PR campaigns and sending out regular social media posts. During my time at Easyroommate I progressed from an Account Executive to a PR Manager role, and not only managed to produce several successful campaigns on a tight budget, but also secured a number of high profile pieces of coverage including an interview on BBC breakfast. Show less

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  Flame PR

  Apr 2016 - Mar 2019

  Account lead, with proven experience in managing a diverse portfolio of B2B and events accounts including The Global African Investment Summit, FacilityLive, Gastech, Optimove and Syntel.Role included:● Client Management, this included briefing and preparing clients (spokespeople and CEO’s) for high profile media interviews on a variety of Tier1 outlets including: Sky, CNBC, CNN, Reuters etc● Creating hard hitting and effective media campaigns ●Providing PR support and advising clients on effective communications strategies●Meeting, interviewing and regularly liaising with clients to establish and implement their PR objectives●Account and campaign management●Conducting in-depth research in order to write informative thought leadership articles on behalf of clientsSpecialised in a range of industries including: Energy, Outsourcing, Marketing, Finance and Events Show less • Developing and executing innovative campaigns to improve our clients brand awareness • Leading and optimising existing communications strategies• Effectively managing events PR strategies and onsite press offices• Creating powerful, creative and effective content, in line with our clients key messaging• Liaising closely with clients to ensure that we over deliver on their requirements and that they are satisfiedFlame PR is a results driven agency, with guaranteed deliverable, as an account lead it is my responsibility drive the communications strategy and to ensure that the targets are at the very least met, if not exceeded. This requires me to work closely alongside the team and provide direction, support and mentorship to other team members. I liaise closely with clients, creating detailed coverage reports to ensure that the client’s ROI is met. The role requires me to be hands on, ideas driven, and to manage multiple clients with different requirements, ranging from events, public relations, and reputation management. Show less

  • Senior Account Executive

    Apr 2018 - Mar 2019

  • Account Executive

    Apr 2016 - Mar 2019
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  BPP

  Sept 2019 - Jul 2021

  GDL student at BPP

  Achieved a Pass grade

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  No Guilt Bakes

  Nov 2019 - now

  Co-Founder