Mark Nichols

Experience

• 

  Ipsos ASI

  May 2004 - Aug 2006

  Database Analyst

  - Use SPSS for data manipulation/data cleaning, correlation analysis, descriptive statistics, and automation­- Write/run queries on the central database using Access and SQL Plus.­- Summarize and prepare commercial data for upload into an Oracle database using Access, SPSS, Word, and Excel­- Provide answers to internal requests for understanding how advertising was received by respondents; make comparisons to norms database

• 

  Ipsos Marketing - InnoQuest

  Aug 2006 - Jun 2012

  • Senior Research Analyst

    Mar 2010 - Jun 2012

  • Research Analyst

    Aug 2006 - Mar 2010
• 

  Ipsos InnoQuest

  Jun 2012 - Jul 2014

  Research Manager
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  Ipsos Marketing US

  Jul 2014 - now

  - Forecast new and existing product sales from earlier stage opportunity sizing to more detailed year 1 and year 2 estimates including trial and repeat rates.- Design surveys and analyze data to solve key product launch questions such as year 1 sales, franchise sourcing, incrementality, and SKU assortment (TUR)- Educate clients/manufacturers about forecasting process and inputs such as relevant competition and marketing support, understanding results, and translating insights into successful new product launches (e.g., “increase distribution 10% to hit sales targets”, or “optimize differentiation messaging to recruit new brand buyers”)- Evaluate syndicated and POS data from Circana/IRI, Nielsen, Euromonitor, Mintel, Statista, etc., to size launch opportunities in the US, Europe, Latin America, and Asia- Use client-provided marketing plans (spending and distribution) to model awareness and sales estimates- Perform cluster analysis to group needs and map which offer the highest revenue potential- Run factor analyses and regression to determine category sales drivers Show less

  • Director - Marketing Sciences

    Mar 2017 - now

  • Senior Marketing Science Manager

    Jul 2014 - Mar 2017