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Fernanda Pica

Fernanda Pica

SEO/SEM

Followers of Fernanda Pica696 followers
location of Fernanda PicaRome, Latium, Italy

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  • Timeline

  • About me

    Digital Marketing Specialist presso UNICEF Italia

  • Education

    • Università degli Studi di Napoli 'L'Orientale'​

      2003 - 2007
      Laurea Facoltà di Lettere e Filosofia 110 e lode

    • Università degli Studi di Napoli 'L'Orientale'​

      2007 - 2009
      Laurea specialistica Facoltà di Lettere e filosofia 110 e lode

  • Experience

    • Gigasweb srl

      Jan 2010 - Feb 2010
      SEO/SEM

      Google Adwords Campaigns (SEM and display); SEO on-page e off-page; CMS and App mobile management, Analysis and reports.

    • Ciaopeople Media Group

      Apr 2010 - Apr 2011
      Editor Senior per Fanpage.it

      Seo content writer at fanpage.itSocial media editing

    • Adsolut

      Apr 2011 - Dec 2012
      Digital Communication & Marketing Manager

      Google Adwords Campaigns (SEM, display); Management and optimization website, e-commerce and landing page; SEO; Direct Email Marketing,Social Media Marketing; Google Adsense; Analysis and reports, copywriting, blogging, article marketing.

    • WWF ITALIA

      Jan 2013 - May 2015
      Web Marketing Manager

      Digital Media Plan: from concept to creation of landing page and selection of advertising channels. Budgeting.Advertising: Management of Google AdWords (SEM, DISPLAY, VIDEO), Affiliate Marketing (Zanox), Direct Email Marketing, Fb ads.Website: Design and optimization of wwf.it site, e-commerce, thematic sites and landing pages of campaign; SEO on-page and off-page (link building); CMS and e-commerce management, Coordination of designers and developers.Social Media: Plan Management for Organization's Social Media. Analysis and Reporting: Periodic reports with identification of the main KPI Show less

    • Mashfrog Group

      May 2015 - Apr 2019
      Senior Digital Media Planner at Mamadigital

      Digital media plan, Budgeting, Google AdWords Campaigns (SEM, DISPLAY, VIDEO), Social Media Marketing, Bing ads, Facebook ads, Twitter ads, Linkedin ads, Real Time Bidding, Retargeting, DoubleClick, Native Advertising, Analysis and Reports.

    • Il Sole 24 ORE Business School ed Eventi

      Jun 2015 - Feb 2016
      Docenza Master "Google AdWords Professional"

    • UNICEF Italia

      May 2019 - now
      Digital Marketing Specialist

  • Licenses & Certifications