Anthony Ho

Experience

• 

  The White Company

  May 2016 - Aug 2018

  Owning the strategy for the Bathroom department to drive planned growth and sales, whilst maintaining good working relationships with suppliers and other departments. A large aspect of this role includes the management of the WSSI to accurately forecast and identify actionable opportunities for both current and future campaigns.- Planned and forecasted Summer Sale campaign, achieving +10% growth v LY. Previous SS campaigns performed flat.- Final week of sale achieved net sales +37% v LY.- Launched Autumn campaign with 100% availability. Show less Development upon my role within Bedroom to support the team and HoM; with the additional responsibility of conducting detailed analysis on lines and categories to drive and monitor sales. In addition to this, monitoring line cards to forecast performance and buys. - Selected to become a 'Workstream Consultant' in a major project, working to advise and help improve systems.- Developed reporting tool for NOOS lines, ensuring opportunities were not missed despite core lines performing circa +25% for AU campaign - Reduced Sale specific stock in stores at the end of a campaign by 33%, therefore reducing cost for business Show less Working within the Bedroom and Bathroom team to support different levels and functions in the business, from Head of Merch to Assistant Merchandisers to Ecommerce team, in order to ensure the company is effectively driving sales and action where necessary. Responsibilities include liasing with suppliers and stores, end of season and ad hoc analysis, monitoring the WSSI, stock and intake management, engaging in side projects to innovate and improve systems and communications. - Received a PRIDE award for displaying one of 5 business traits within Merchandising. Show less

  • Assistant Merchandiser

    May 2018 - Aug 2018

  • Senior Merchandising Assistant

    Sept 2017 - May 2018

  • Merchandising Distribution Assistant

    May 2016 - Aug 2017
• 

  Phyla Apparel

  Sept 2017 - Sept 2022

  Founder

  Phyla Apparel is an eco-conscious and sustainable fashion brand, in partnership with Rapanui Clothing.The main aim is to create a platform where I am able to promote sustainability, conservation and drive awareness of endangered species. As a result, all of the designs are inspired by nature and a proportion of all my profits are donated to charities who are tirelessly working to make the world a better place.

• 

  Beiersdorf

  Aug 2018 - now

  • Executed a full brand relaunch in 2021• Drove the strategy and media plan for Elastoplast Ireland resulting in +8.7%pt Market Share in 2020.• Led the Elastoplast Hand Sanitiser New Product launch; from concept to launch in under 4 months. Demonstrating agility, driving spirit and collaborative working.• Developed and executed the PR and first ever Influencer campaigns for Elastoplast UK&I, working to deliver key seasonal awareness alongside Media to create a 360 campaign - contributing to consecutive years of record breaking sales on the brand.• Key contact for the sponsor relationship and executed the #GETUPAGAIN campaign for the Elastoplast x England Netball partnership in 2019, gaining engagement and brand traction internally and externally.• Led the strategic planning of Beyond Wound (Sports & Foot) categories to gain fair share in a new category.• Awarded 2020 Rising Star and 2020 Beiersdorf Trust Ambassador Award. Show less

  • Senior Brand Manager

    Aug 2024 - now

  • Brand Manager - NIVEA SUN & Lip

    Jul 2023 - Aug 2024

  • Brand Manager - NIVEA Deodorant, Shower & Soap

    Jan 2023 - Jul 2023

  • Brand Manager - NIVEA Deodorant

    Nov 2021 - Jan 2023

  • Brand Manager - NIVEA MEN

    Jul 2021 - Nov 2021

  • Assistant Brand Manager - Elastoplast

    Aug 2018 - Jul 2021