PRATIK DESHMUKH (MBA Digital Marketing)

Experience

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  Tracmail

  Jul 2010 - Mar 2011

  XML Associate

  Worked with Trac-mail HOV services from July, 2010 to 1st March, 2011 as a XML associatesJob Role: XML developerHandles XML ebooks conversion for Oxford University Press, Gale Virtual Library and McGraw HillContent development/management for existing website using Web, HTML and XML TechnologyInvolved with the random quality checks to ensure proper working standards are maintainedUnderstanding the Project specific and ensuring it adheres to their Branding Guidelines.Executing projects as per requirement and ensuring that they are delivered as committed with best quality.Validate xml against the schemaCreate XML validator from XML schemaResolve relative URIs and SystemID strings into absolute URIsProvides a trace of the schema type information for elements and attributes in an XML document.Colating different XML files and comverting into HTML format and updating to client about the daily statusCore skill set used are HTML, XMLHands on experience on epsilon, Textpad, Altova xmlspyHandle client reporting and XML validation Show less

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  Accenture

  Mar 2011 - Dec 2012

  Digital Marketing Executive

  Project: Philips Consumer Lifestyle Digital ServicesPlanning and implementing all the digital marketing activities for all 7 Business Groups of Philips for APAC, EMEA, LATAM and NA.Plan and help the central business to implement the iFA (http://b2b.ifa-berlin.com/en/) campaigns and local business for the country/region campaigns.Doing quality checks and getting the bugs on the site fixed.Co-ordinate with the Omniture team to Generate reports send it to the Central Business on the site health and tracking.Planning and co-ordinating updates with the client to implement the new updates for Philips TV Buying Guide (http://www.tv.philips.com/advisor/).Uploading and Tagging videos on the Philips YouTube Channel (http://www.youtube.com/user/philips) Generated approximately 8000 € per Project cost saving ideas for the client.Working and co-ordinating with the central business marketing team based in Netherlands and other region’s marketing teams as well.Provide support for all on-line interactions with Philips customers including services such as:Briefing and concept (campaigns, web interactions.)Content creation (banners, newsletters, visuals.)Content integration (integration of agencies’ assets.)Content management business support (support to business users.)Content management execution (uploading assets, tagging assets, user account management etc.)Handling all the operational activities related to Web and database servers both staging and production and coordinate with onshore and offshore ITMO team to ensure smooth and reliable functioning and troubleshooting as and when required.Did a project for IFA electronics exhibition held in Germany. Implemented over 100 webpages online for the project, maintaining trackers, periodical reportingto clients on the status of their projects, keep track of the timelines for projects. Show less

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  TomTom

  Dec 2012 - May 2014

  Digital Operations Specialist

  • End to end Development (creation, UAT, publication/deployment), maintenance and support of Digital content as per business requirement i.e. promotional/campaign websites, Mobile sites, mailers, new global/local rollouts• Expertise in using various tools such as Tridion, Intershop and PHP admin to develop and deploy webpages.• Handling a team of 3 reporting to the onsite Manager in Netherlands on a daily basis.• Talk, plan and execute with Stakeholders on content to be deployed on website.• Working knowledge of tool Webtrends used by TomTom for analytics related work.• Looking after the most profitable part of online income for the company. The E –commerce section. Helped in achieving good sales for the company 4th Quarter of 2012 by providing timely help in getting pages live and working with various stakeholders to make sure there were no issues with the website• Worked as part of the operations team in handling the TomTom product launch event in Amsterdam. This included in setting up promotion pages, newsletters, product pages and deploying them on time during the launch event. Show less

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  Junxion

  May 2014 - Apr 2015

  Creative Consultant

  Working as the Creative consultant as (Assistant Project Manager) for Web Operations Team in handling the Junxion Client websites and Junxion domain for Event launch across different countries. This included in setting up the New website, Facebook apps, promotion pages, newsletters, social media marketing and deploying them on time.Handling a Team of 10 reporting to the director on a daily basis.Working as Project lead for Easyexpactliving (Expact site for Singapore, Netherland & India)o Created Project overview plano Created ticketing system (Only office setup)o Creating project phases and delivery plano Setting up objectives for Designer Team, Web Development Team, SEO/SMO, Content Writer, Email Marketing Team & Publishing Team.o Creating Dashboard reporting.o Analytics Report gathering.o Stakeholder weekly meeting and reporting.o Created Brand, User Manual & Handover document for all team and product.o Service reports, HR Reports, Financial Reports, SLA/KPI Reports Competencies. Worked as Project manager for YouthVoicesCount project for all End to end project life cycle with an agile model.Worked as Project manager for AlliancesIndia project for all End to end project life cycle with an agile model. Client Stallholder handling.  Knowledge of working with hosting partners like Rack space, Amazon, etc., Exposure to Akamai Caching services. Looking at different client domain in Junxion and client domain. Works on WordPress to develop and deploy customized web pages. Works on FTP servers to update pages files for Different Domain. Works on MySQL & Apache for database setup for the website. Monthly backup of different sites. Sending analytic reports to the different client on weekly basis. Running website for SEO on Google webmaster. Talk, plan and execute with Stakeholders on content to be deployed on website. Show less

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  Jio

  May 2015 - now

  Working as a Lead Digital Project Manager-Driving the digital transformation and managing end to end digital care product life cycle-Monitor missing functionalities and features which are available in the non-digital world & converting them to digital channels-Raising business requirement document (BRD)/business need (BN)/ change request (CR) for new digital projects implementation and overseeing seamless, high-quality roll-outs on time in production environment-Enhancing the UX/UI to boost the ability to find information quickly by customers-Shifting top complaints and inquiries coming from non-digital channels to be done via digital channels-Driving the app version releases on android & iOS as per digital transformation road-map to ensure that the customers are always empowered with self-care channels to manage their Jio account.-Driving comprehensive product testing in multiple environments-Evaluating and managing new digital projects till Launch-Leading new digital projects development and continuously improving of self-care product features and services. Implementing new technologies to help achieve digital growth strategy-Managing digital marketing strategy & overall presence of care products over digital & non-digital channels-Monitoring digital marketing campaigns efficacy-Effectively utilizing business analytics and collaborative tools for gaining customer insights-Working with cross functional teams on various deliverable-Managing content update for customer portals & CRM channel on digital platforms-Managing product and service launch pages and micro-sites Show less Working as a Digital Project ManagerReliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest private sector company, is the first telecom operator to hold pan India Unified License. RJIL plans to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem. RJI also acquired additional licenses in 800MHz frequency band in the recently concluded spectrum auction.RJIL is setting up a pan India telecom network to provide to the highly under serviced India market, reliable (4th generation) high-speed internet connectivity, rich communication services & various digital services on pan India basis in key domains such as education, healthcare, security, financial services, government-citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere access to innovative and empowering digital content, applications and services, thereby propelling India into global leadership in digital economy.My immediate and long term focus areas at Jio are:1. Digital Eco-System & Implementation2. Created & implemented Reliance Jio corporate website (Jio.com/MyLyf.com/Fiber/Enterprise/Mobility/ReconnectWorld/MyJio App)3. Website & app platform co-ordination4. Oversaw all online marketing for Jio unit (B2B and B2C)5. Migration of CMS system, T&L project with Agency.6. Managed a team of 11, responsible for the execution of campaigns & publication projects7. Managed a team of 4 for SEO integration with Websites and App.8. Project Management for Intelligence and Platforms - Insights & Analytics, Response & Management, ORM & eCare9. Project Management for MyJio Innovating to make the products better, useful and efficient.10. Strategy for SM & Communities, Content Marketing, & eCare11. Usage & Evangelism12. Lead Generation, Acquisition & Retention13. Media Strategy & Planning14. Content Marketing Show less

  • Senior Manager - Product Management and Customer Experience

    Mar 2021 - now

  • Manager - Product Management and Customer Experience | Digital Project Manager

    Apr 2016 - Mar 2021

  • Deputy Manager | Digital Marketting and Channel

    May 2015 - Mar 2016