Liza Laranjo

Experience

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  Gryphon Development

  May 2002 - Aug 2002

  Product Development Administrative Assistant - Summer Internship

  • Provide administrative support to executive management and general office staff of ten employees and divisions (Victoria Secret, Bath & Body Works, Limited Too) • Schedule and coordinate conferences, appointments and meetings • Sustain personnel databases and distribution lists • Shop for competitive products and assemble boards for presentations • Collaborate with merchants, marketing, packaging, design, vendors and R&D teams to determine product launch

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  Alladin Project and Orb Festival Productions

  Jun 2003 - Oct 2010

  Event Production, Operations Management (Founder)

  • Produce, promote, and manage indoor and outdoor music events featuring international and local musicians, performance acts, decor and visual artists• Manage and assist production crew, artists, and attendees throughout event• Coordinate and plan travel arrangements of crew, artists and musicians• Manage and promote in modern social networking tools to evolve and sustain the brand • Collect and manage emails as a part of an on-going marketing campaign • Create social media groups with thousands of followers and active participants• Organize various forms of artistic classes and educational seminars featuring prominent authors, teachers, spiritual leaders and public figures • Prepare contracts and sponsor proposals to meet budget limits• Coordinate cross-promotional marketing campaigns with well renowned production companies in the Northeast• Manage social media and online promoting. Commission promoters as ticket liaisons with access to niche markets• Encourage community involvement by inviting local businesses to participate and promote sustainable living Show less

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  Nationwide Insurance

  Dec 2003 - Jan 2004

  Executive Administrative Assistant Temp. (Amato Coverage Group Inc)

  • Provide administrative support to executive management and office staff, as well as process customers' inquiries• Access customer to secure the necessary details to process claims and assign responsibility to determine liability• Process payments, quotes and liability requests in specific and timely guidelines with an emphasis on customer service• The ability to balance the volume of new claims, pending, and other tasks needed to effectively manage and or exceed the customer’s claims experience Show less

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  Goodwin Associates Inc. /NY LINK

  Aug 2004 - Jul 2005

  Educational Specialist Administrative Assistant

  • Register early childhood day care providers and teachers for Touro College, using EIP scholarship as incentive • Accountable for computer data entry, contact and follow up with teachers for pending documents and classes schedule• Attend meetings and appointments with directors and teachers of day cares in NYC • Responsible to market courses utilizing their work place to demonstrate techniques in early childhood education

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  Avalon/Limelight Night Club

  Sept 2005 - May 2006

  Receptionist

  • Responsible for telephone coverage, screen and redirect incoming calls in a professional, and courteous manner• Accountable to e-mail or fax inquiries, and redirect mail appropriately • Maintain calendar schedule and coordinate conferences, appointments and meetings • Maintain the strictest confidentiality and professionalism

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  KR Concepts Inc. Printing and Advertising

  May 2006 - Mar 2007

  Assistant Production Manager and Office Administrative Assistant

  • Provide administrative support to senior account managers, graphic artists and production managers• Create purchase orders and cost estimates based on client specifications • Responsible to follow up with project items and status points between production manager and vendors• Track and assist with the production job flow to complete the projects in accordance to due date• Create parts of a procedure book to improve the efficiency of current and of new employees

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  Antibes Bistro

  Jun 2007 - Sept 2008

  Assistant Manager

  • Assist managers in their daily tasks, set-up appointments and meetings. Supervise and train staff, schedule shifts and monitor employees performance • Assist in inventory purchase and control by researching emerging specialty products; negotiating volume price breaks, order supplies• Handle accounts payable; monitor and prepare timely and accurate expense reports to determine inventory levels• Anticipate customers demand, meet health and safety regulations and organizing promotions to guarantee customer satisfaction• Maintain quality service by establishing and enforcing organization standards Show less

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  Boro Park Bakery Inc./Lilly's Homestyle Bake Shop

  Mar 2009 - Dec 2011

  Production Coordinator Operations (Kosher Manufacturer)

  • Coordinate purchase order operations, production progress status and PO set-up in accordance to pick-up date and/or due date• Communicate daily with production and packing managers, clients, buyers and carriers to ensure product operations in accordance with applicable requirements • Schedule, plan and arrange transportation of orders in relation to the carriers pickup and buyers delivery deadline and specifications• Billing, Accounts Receivable and client's account set-up using logistics software. Labels creation, printing and inventory control• Develop production system for purchase orders, created products description templates, binder and booklets resulting in more accurate forecasting for company's work flow and profitability Show less

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  Cebu Bar & Bistro NY

  Jan 2014 - Aug 2015

  Event Coordinator

  • Book and sell Corporate and Special events• Maintain sales reports and participate in a weekly sales call with team• Proactively seek new clients and maintain client communication throughout the planning process• Work with event customers to plan event menu, finalize the proposal and coordinate event details and payments• Coordinate with the chef, kitchen staff and bar managers on all event details• Assist on promotional and marketing campaigns as well as customer retention campaigns to increase their customer lifetime value • Build ongoing relationships with vendors and stay on top of changes, pricing updates and new offerings alerting them the number of parties being hosted that weekend Show less

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  L&M Tours

  Sept 2015 - Dec 2016

  Tour Operations Coordinator

  • Monitor, control and manage business tour operations to meet customer expectations and company goals• Responsible for all preparation of event logistics including researching and organizing data, generating reports, monitoring budget and expenses and facilitating inter-departmental communication and event materials for review• Negotiate and contract competitive rates with suppliers (hotels, restaurants, transportation, museums and attractions)• Coordinate and manage project tasks to ensure project delivery within allotted budget and timelines• Generate preliminary and final rooming lists for hotels, as required by contractual tour deadlines • Evaluate current operational performance and provide strategic plan for improvements in a quickly and timely manner Show less

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  Global Quality Transportation

  Dec 2016 - Aug 2017

  Transportation Coordinator

  • Provide creative and efficient solutions for clients’ specific requests to increase logistical efficiency and cost-effectiveness• Identify the key elements and processes in managing transportation operations and how they interact• Assess and resolve issues relating to transportation, customer problems, and logistics systems• Communicate with various other departments as needed to create comprehensive business processes such as account sales appointments, transfers procedures, and accounting tasks• Work to improve the logistics process by negotiating with vendors and clients, increasing efficiency, reducing unnecessary steps, and creating innovative solutions for logistical issues• Analyze the financial impact of logistical processes and proposed changes to determine maximum efficiency in terms of routing, transportation modes, and resources while continuing to meet customer requirements• Ensure logistical areas comply with safety standards and legal requirements Show less

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  Advantage Transportation of NY Inc.

  Nov 2017 - Oct 2018

  Executive Account Manager and Digital Media Marketing

  • Develop new opportunities for new business with existing clients• Serve as the lead point-of-contact for all client account management matters• Build and maintain strong, long-lasting client relationships• Develop trusted advisor relationships with key accounts, stakeholders and executives• Identify, develop, negotiate and close new business opportunities• Manage multiple accounts and projects at a time, while maintaining sharp attention to details• Develop a digital marketing plan to reach new potential customers through website engagement while keeping current clients engaged• Implemented strategic goals for a digital marketing campaign to increase website traffic and brand awareness• Managed schedules, organized office functions, and oversaw daily operations of office. • Served as go-to person regarding any administrative and operational related functions. • Create and implement new administrative systems Show less

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  Luxury New York Tours

  Jan 2019 - now

  Sales & Social Media Marketing Manager

  • Social Media Management, Content Creatives, Facebook Business Manager Advertising, Website Developers Management. Google Adsense and AdWords Management.• Represent the company at trade association conferences, conventions, meetings, and other related business events to promote all products and services.•Initiation of new marketing graphic and social media page creation and product development ideas.• Establishes and maintains regular contact with clients, travel agencies, tour operators, group managers and executive accounts in order to introduce and promote a destination or tour of NYC in accordance with the company goals, marketing initiatives, and sales expectations. • Research and Solicit new clients and accounts to meet and exceed goals by making cold calls, direct sales calls and following up and converting potential sales leads. Maintains relationships with existing clients and prospects accounts through the competition of the sale and efficiently responds to all inquiries made by potential customers via phone or email Show less