Shantay Martinez

Experience

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  AstraZeneca

  Aug 2000 - Feb 2005

  Oncology Specialty Sales Specialist

  • Led the sales and promotion of Zoladex, Casodex, and Iressa across the Tri-Cities, Knoxville, and Chattanooga territories, swiftly addressing market share decline to become the #1 sales specialist nationwide for 10 consecutive months.• Developed and nurtured strong relationships with key clients and partners, identifying their unique needs and delivering customized solutions that drove business growth and market expansion.• Consistently enhanced customer experience by providing top-notch service, resolving issues promptly, and ensuring high levels of client satisfaction.• Actively participated in professional development programs and contributed to the training of colleagues, fostering a collaborative environment focused on continuous improvement and sales excellence. Show less

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  Cyberonics

  Feb 2005 - Mar 2007

  Senior VNS Therapeutic Consultant

  • Launched and promoted a new indication for vagus nerve stimulators to neurologists, psychiatrists, surgeons, OR departments, and hospitals, driving aggressive market penetration and increasing revenue by 41% in the northeast Tennessee territory.• Overcame managed care reimbursement challenges for the new indication, successfully negotiating contracts and signing 3 new hospitals in the Knoxville and Tri-Cities areas.• Liaised with customers, management, and sales teams to assess customer needs and deliver tailored solutions, resulting in strong client relationships and future business opportunities.• Developed monthly forecasting templates and resource management allocations for approved projects, ensuring project execution across clients.• Managed project plans, timelines, and budgets while meeting dynamic client needs and deadlines, delivering superior service and troubleshooting issues to optimize the customer experience. Show less

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  Ameritox

  Mar 2007 - May 2011

  Interim District Manager / Field Based Trainer / Senior Sales Specialist

  • Promoted through multiple roles, including Senior Sales Specialist, Field-Based Trainer, and Interim District Manager, managing a team of 8 direct reports and 2 account managers, while overseeing a $336K budget and providing strategic guidance to help each sales representative optimize their $42K allocation for maximum impact and business growth.• Responsible for sales and promotion of a prescription monitoring service to pain physicians, neurosurgeons, orthopedics, anesthesiologists, neurologists, internal medicine, and family/general practices across Tennessee, southwestern Virginia, eastern Kentucky, and North Carolina.• Developed and implemented a strategic sales plan based on research of consumer buying trends, market conditions, and forecasting, leading to a 384% increase in sales and earning recognition as Regional MVP.• Consistently outperformed national averages, bringing in 2,700 samples per month in a territory where the average ranged from 300-700, and achieved an approximate 10% daily business growth while serving as Interim District Manager.• Increased customer satisfaction ratings by successfully resolving challenges, maintaining routine communication with clients, and promoting new offerings, while continually using Salesforce to maintain an accurate company database and essential sales information.• Forecasted sales, established processes to achieve sales objectives, and optimized workflow by monitoring daily sales and drafting reports for continuous improvement planning, earning multiple awards for territory and market share growth.• Named Senior Sales Representative of the Year at the National Sales Meeting in February 2011 for exceptional performance, strategic leadership, and successful business growth. Show less

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  IntegraLabs, Inc.

  Aug 2011 - Dec 2024

  Director of Business Development / Supervising Toxicologist

  • Played a pivotal role in the startup of Integralabs, securing a key client, providing expert input on product design, and helping establish the company in a competitive market.• Promoted to Director of Business Development after serving as Supervising Toxicologist, managing 3 teams: sales (6-8 representatives), toxicologists (4 toxicologists and 2 certifying scientists), and accessioning (3-5 staff).• Recruited, trained, and led high-performing sales team, driving a 73% increase in revenue, rapidly propelling the start-up into multimillion-dollar revenue generation. Designed and executed an innovative customer service program resulting in a 75% customer retention rate in a highly competitive industry.• Implemented 3-check system for accessioning team, reducing report revisions by 25%.• Designed lab reports, authored over 2,000 toxicology report comments for interpretation assistance, and created protocols for expected and unexpected results, enhancing report accuracy and communication.• Established and enforced the "Result Review" protocol, which was integrated into the Laboratory Standard Operating Procedures (SOP) and CLIA-approved, ensuring accurate and timely release of lab results.• Designed marketing materials, laboratory requisitions, and authored portions of the Sales Training Manual for toxicology and pharmacogenetics, contributing to both technical and sales team development.• Instrumental in launching COVID testing during the pandemic, securing key accounts such as the Sullivan County Health Department, a major regional employer, and the main hospital system, resulting in a peak volume of 11,000 COVID samples per month.• Personally reviewed and communicated COVID test results to designated individuals within client facilities and the state of Tennessee.• Recognized with Excellence Award at Integralabs for outstanding leadership in performance standards, customer service, and team development. Show less