Ci Wing Kan

Experience

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  Robeco

  Mar 2008 - Jan 2010

  Customer Care Advisor
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  MANGO

  Apr 2012 - Jan 2013

  Sales Assistant
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  DMA Institute

  Aug 2013 - Feb 2017

  DMA Institute is an innovative and leading international digital media auditing and quality assurance establishment. Empowering digital leaders and global organizations, in “Assessing The True Value Of Digital Media’’. http://www.dma-institute.com/Responsibilities:- Analysis and data interpretation: Advising and guiding Advertisers, Agencies and Publishers on how to grow and improve their business using DMA-solutions.- Online campaign management: DMA solutions implementation, execution, reporting and post-analysis (for future planning).- Provide technical support during the implementation of third-party DMA-trackers (advertising measurement).- Actively monitoring and optimization of campaigns and constant communication with clients- Trafficking in different Adservers such as Sizmek and DCM.- Quality Controll - check ups on trafficking, implemenation process and keeping the performance high within operations.- Knowledge Share - Training and Sharing my knowledge with new trainees and interns Afișează mai puține

  • Quality Manager

    Sept 2015 - Feb 2017

  • DMA analyst

    Aug 2013 - Aug 2015
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  Hearst Netherlands

  Apr 2017 - Oct 2018

  Digital Campaign Manager

  Hearst Netherlands: Harpers Bazaar, Elle, Cosmopolitan, Men’s Health, Women’s Health, quotenet, Esquire, Vogue, Glamour, Jan-Magazine, quest, designer-vingage and recently from july2018 bicycling and runnersworld!Responsibilities:- Campaign management - Actively monitoring and optimization of campaigns and constant communication with clients- Inventory checks for the Sales Team- Google DFP, teads- Receive, test, and implement creative against ad specs- Providing interim results and final results of the campaign to the client- Highlight problem campaigns and recommend delivery solutions- Collaborate with agencies and other vendor partners- Test new creatives template and make sure they are workable on all of our sites- entering orders within Fattail & Salesforce Afișează mai puține

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  Cartier

  Nov 2018 - now

  Cartier is a French luxury maison which designs, manufactures, distributes, and sells jewellery and watches. My main responsibilities as the media specialist is to manage all aspects of Cartier Benelux and Scandinavia advertising campaigns as well as the Media budget control. The advertising aspect includes management relationships with advertising agencies, dealing with Cartier Agents for advertising co-op campaigns, creation and design of all ads, Corporate and co-op and guaranteeing the highest quality of print reproduction. Key responsibilities:- Follow-up the annual media plans (Institutional and COOP), with innovation and strategic vision and make subsequent plan revisions if necessary. -­ Increase overall digital presence and reach with wholesale partners (e-partners program)- Setting up the mini website of wholesale partners- ­Define the overall SEM plan and SEO / SEA campaigns for brand and partners-Agencies Management Develop on-going relationship with Advertising Agencies from Cartier Benelux and Scandinavia - media budget: maintain accurate spending, forecast and updates as needed. Receive, check, and final process all invoices from the advertising agencies.­Follow-up and control of budgets related to the A&P- media activities (incl. monthly reporting) and communication financial procedures.-Marketing intelligence Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction. Afișează mai puține

  • Media Manager

    Apr 2022 - now

  • Media Specialist Benelux & Scandinavia

    Nov 2018 - Mar 2022