My Đinh

Experience

• 

  Kisba

  Jun 2016 - Jun 2017

  Self Employed

  - Plan & implement social contents: photo and daily post to promote new products and remain engagement with current customers- Engage with customers online and onsite by assessing their needs and offering suitable products- Create an exceptional shopping experience and postpurchase relationship that ensure every customersatisfied with the services- Optimize regular revenue by executing online campaign with micro- influencers, inluential Instagramaccounts, Instagram and Facebook ads and sale promotion in weekend flea marketsKisba - my online accessories shop desire to empower female's confident and appearance by providing reasonable selected accessories for their daily look. Show less

• 

  Grey

  Jun 2018 - Aug 2018

  Account Executive Intern

  - Perform market check both online and on field- Identify potential offensive PR opportunities, key competitors and market developments- Create and update competitor reviews of Grey’s clients- Monitor all media for relevant issues on behalf of clients.- Translate contracts from English to Vietnamese and vice versa- Assist in compiling accurate and timely Client Contact Reports subsequent to each Client interface.

• 

  Vgogo

  Sept 2018 - Nov 2018

  Ecommerce Intern

  - Compose SEO contents for key products on Facebook, Ecommerce platforms and website.- Work with e-commerce platform like Lazada, Shopee,Tiki.vn to list average 134 products & build campaign on these platform- Assist Ecommerce team in administration tasks in coordination with other internal departmentsVgogo - a startup specialized in technology equipments, which brings innovative marketing solution to help business clients to reach effectively their target customer through its ecosystem. Also for personal customer, the company provide the best technology products meeting 5 criterias: Fashion, Action, Wellness, Living & Latest Show less

• 

  Adtima

  Oct 2019 - Mar 2020

  Digital Account Assistant

  KEY ClIENT: Samsung, Sabeco, Disney, Coke, Gsk, Honda, Nutriboost, STB,...- Liaise with clients to manage clients’ expectation & provide support related to media booking packages’ request, follow up and report on campaigns’ efficiency and suggest solutions to problems if any - Brief, input and track progress with internal teams (Design, Ads Op and PR team) to ensure produce the highest quality projects while meeting client’s tight schedule and budget - e.g: successfully execute and manage 10 PR and 30 ads display projects with budget up to 1 billion vnd per project- Perform as a data analysis to proactively alert internal teams about ads display and performance incidents ( data, third party tracking’ gap, creative display,.... ) to suggest ads optimization in adtima’s ecosystem ( Zalo, Bao Moi, Zing News) and gain learning from future proposal- Take responsibility for creating contract, estimate/ invoice control and queries in liaison with Finance and AdminSKILL GAINED: Project management and Ownership attitude: to deliver successfully campaigns under time pressure and client’s requirementWorkplace communication and persuasion, Problem solving to win support form internal teams and cooperation form agency when incidents happenDigital Knowledge about ads display performance and types on Adtima’s ecosystem Show less

• 

  MicroAd, Inc.

  Nov 2020 - Dec 2021

  Account Executive

  Key Client: Sharp, CGV, Teka, FamilyMart, ChukChuk, Lipovitan, Trung Nguyen Legend, UrgoScope:• Social Media / Digital (SEM, GDN,Youtube, local adnetwork) / PR booking• Take a lead in some Social & Digital Campaign: Sharp's 12 year anniversary & Summer sale promotion (Refrigerator & Aircon), Trung Nguyen Legend • Develop diverse experiences in producing creative assets (Social contents, Digital assets - ads banner, SEM, Video, KV) and smoothly executing activities on social media (seeding, mini-game, booking KOLs), adhoc on multiple platform and developing & booking PR articles Show less

• 

  Freelancer

  Jan 2022 - Mar 2022

  Account Executive

  Key client: Samsung Ecosystem - campaign launching Samsung Galaxy Tab A8 & S8Scope: Social Media Center (Facebook, Instagram and Youtube)

• 

  Leo Burnett

  Apr 2022 - Apr 2023

  Social Account Executive

  LeoBurnett - Constellation (a group agency dedicated to Samsung)Scope: Social Outreach - Dedicated to Samsung's Flagship Mobile Segment and Samsung Experience Store Key projects and achievement:- S22 Series Night City Bus - successfully lead an Online to Offline projects by driving total over 200 users on 8 bus tour HN and HCM and gaining over 260 online submission in online contest- Galaxy S23 Series 1.6x sale volume the most successful launching of Galaxy in Vietnam by taking a lead some key activities such as unconventional Unpacked kit, visual cue content to make a noise in teasing on social, workshop series in 6 location in pre order phase,... - Winning the Social Digital Samsung Experience Store pitch (2023)- Samsung Galaxy Z Fold4 | Flip4 Top 3 BSI Campaign of October (2022) - Samsung Galaxy Z Fold4 | Flip4 with leading and supporting in launching the Numerology campaign on social with some series funny content "Bien So Tuy Z" , livestream activities and Social contest with 600 submissions, 181k buzz and 104k audience (181% over KPIs buzz) Show less

• 

  Pencil Group

  May 2023 - Apr 2024

  Senior Account Executive

  1/ Key achievement:- TikTok Shop Social Full Year 2024: Successfully lead a winning social pitch - TikTok Shop Tet IMC Campaign: Sam Tet Bung Sac (2023) - the best case study in SEA market with 19.1M view on TikTok, 3.5M view on Facebook- TikTok Shop all Mega Campaign Double Sale Campaign (2023)2/ Main taks: - Lead a full year E-commerce project of TikTok Shop (with budget over $300K) with strong project ownership without supervisor from manager including planning strategy, execution related to production key campaign - key assets (iTVC, KV for regional market) , AWO sale campaign, and reporting with full scope from IMC to AWO with heavy workload and fast paced in E-commerce work stream with A+ quality standard to achieve 100% key objective on social media - Be a main contact facing with client from Senior Regional Manager to Senior Executive to understand well client’s request & flexible in problem solving to align and deliver all deliverables that meet client's expectation - Deeply involving and constantly using my expertise to input & set the standard for project by working closely with internal expert team in strategic planning, executing and reporting to optimize campaign performance and ensure all required report from Brand team from Weekly, Quarterly, Yearly report to submit on time with excellent quality standard to meet client satisfaction- Independently lead & guide an account team with 2 AE to build a working process from scratch to the current effective one for internal & client project team- Manage well production budget / production timeline and quality by supervising third party partner - production house to execute production process of shooting iTVC and photoshoot KV with tight production timeline and constantly demanding client's request Show less