Cheryn Liaw

Experience

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  Gelare Singapore

  Apr 2017 - Jun 2017

  Barista

  • Provide good service to customers• Make coffee and helped with the preparation of food• Ensured cleanliness and smoothness of operations in store

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  Resorts World Sentosa

  May 2017 - Mar 2018

  Retail Sales Associate

  • Ensure and provided good service to visitors and tourists• Manage front-end work such as orders, payment and requests• Restocking supplies

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  Partymojo Pte Ltd

  Apr 2019 - Jan 2020

  Face Painter

  • Collaborate with various clients as a face painter for large-scale events• Worked with different families to curate an exceptional party experience for the birthday girl/boy.

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  Seek Sophie

  Apr 2021 - Jul 2021

  Digital Storyteller Intern

  • Worked closely with the team on formulating and executing digital marketing strategies for the launching of Seeksophie Creator Campaign, reached out to potential micro-influencers and photographers• Content strategised for Seeksophie's social media platforms including Instagram, Facebook, and TikTok, leveraging storytelling techniques to enhance reader engagement and brand presence• Served as a photographer for Seeksophie's partners such as DirtyHands, TheShakeAffinity, Wanderlust Adventures etc• Established and nurtured relationships with Seeksophie's partners• Copywrited for Seeksophie articles & social media contentCampaign: Seeksophie Creators• Initiated outreach and actively sourced micro-influencers and photographers that align with the brand• Responsible for curating content and creating collaterals for the launch, including Instagram posts and TikTok Show less

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  The Red Pencil Singapore

  Sept 2021 - Dec 2021

  Marketing And Communications Intern

  • Orchestrated the development of the social media calendar, by managing a comprehensive social media branding across LinkedIn, Facebook, Instagram increasing the following with quality visual and content• Kickstart TikTok account to boost brand visibility, achieving an initial video reach of 13.1k views• Uploading/Revamping their website for the 10th Anniversary• Designed The Red Pencil End-Of-Year Report 2021 Magazine

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  DMK

  Jan 2022 - May 2022

  Web and Graphic Design Intern

  • Designed visual collaterals - Instagram Stories, Emailer, Ads• Update website design on a weekly basis to market new products & keep up with the fashion trends• Assisted in the creative directions for monthly photoshoots (Flatlays/Styling)• Design Mall Posters on a monthly basisCampaign: International Woman's Day x Breast Cancer Foundation (Launch of a revamp physical outlet - NEX)• Successfully launched a International Woman's Day Campaign collaboration with Breast Cancer Foundation with visual collaterals that effectively communicated the campaign's message and captured the spirit of empowerment and support for women.• Took charge of a 'Paint your personality' booth during the event, where I independently managed all aspects of its setup and operation. The booth provided invited influencers with a unique opportunity to experience and interact with the brand in a creative and personalized way. Show less

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  The Privé Group

  Jul 2022 - Apr 2024

  Creative Designer

  • Developed social media content initiative and strategies for three distinct brands within The Privé Group - Privé, PrivéGrill and Empress, elevating both group and individual brand recognition and engagement• Key designer spearheading and directing the rebranding of PrivéGrill, playing a pivotal role in conceptualising, creating, and implementing the brand's new visual identity (logo, brand colours, website, social media, menus)• Produced high-quality imagery for corporate events, food launches, and promotional activities utilised across social media campaigns, websites, and promotional materials (mall advertisements, in-store posters, tent cards)• Pioneered the launch of The Privé Group's TikTok account, effectively enhancing the brand's visibility through a video which successfully garnered 44.8k organic views and achieved a 50% increase in follower count• Revamped the staff uniform at Privé to align seamlessly with the updated branding guidelines Show less

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  InterContinental Singapore Robertson Quay

  May 2024 - now

  Design & Social Media Executive