Alvaro J. Ayala

Experience

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  GHL Sonesta

  Jun 2012 - Jun 2013

  Sales Executive

  Sales executive, responsible for selling time sharing products for corporate and natural customers. ► Sales Executive, responsible for the sales and commercialization of tourism products for both individual and corporate clients.► Consistently met assigned sales targets every month, exceeding goals by over 20% in October, November, and January.► Secured 7 new accounts and corporate agreements, expanding the company's client portfolio.

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  Claro Colombia

  Dec 2013 - Jun 2014

  Professional Intern - Billing Corporate Analyst

  ► Intern, responsible for data analysis and processing in the Corporate Billing department, focusing on identifying, managing, and resolving inconsistencies in corporate client billing. ► Developed and implemented key performance indicators (KPIs) to assess efficiency and performance in the billing process. ► Generated reports based on database analysis and specialized information. ► Managed databases, CRM systems, and SQL to optimize data handling and reporting. ► Resolved over 500 inconsistencies, improving billing accuracy and efficiency. ► Increased the number of inconsistencies addressed per month over the course of the internship. ► Laid the groundwork for the certification of the inconsistency resolution process in alignment with ISO quality standards, as part of the final graduation project. ► Received an "Excellent" evaluation from both the company and university for outstanding performance during the internship.► Database Management using CRM, SQL tools► More than 700 debugged inconsistencies during 6 months. ► Increase of the number of debugged inconsistencies per month. ► Establishment of the Fundaments for the certification of the Inconsistencies Debugging process according to ISO international norm, as part of my Thesis work ► Elaboration of KPI’S Indicators of the Billing Process. Show less

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  Nielsen

  Jan 2015 - Aug 2015

  Pathfinder

  ► Responsible for designing and planning marketing strategies and provide useful recommendations and business opportunities to mass consumption clients, based in Nielsen’s data analysis► Make presentations to client, explaining the insights and proposed strategies to marketing directors. Achievements: ✓ More than 30 successful business opportunities detected in different categories for customers like Nestle, Kimberly - Clark, Comapán, Tecnoquímicas, Colgate Palmolive, etc. providing useful insights and actionable plans. ✓ Increase of profits and market share for the company Comapán, thanks to the performed analysis, recommending the development of the Tartara sauce segment inside the mayonnaise sauces category. ✓ Increasing profits for the company Nestlé, thanks to the performed analysis to the TAT channel, recommending changing the product presentation, considering the characteristics and tendencies of the category at that moment.✓ Increasing profits for the company Tecnoquímicas, thanks to the identification of sell points with low sales performance in Valle del Cauca. Show less

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  Netquest

  Sept 2015 - Feb 2017

  Project Manager

  ► Managing the Company’s Market Research projects. Staff Coordination and managing of Customer Relations during the project.► Support and provide answer to all customer requirements► Different types of market research managed projects (Qualitative, Focus group, Consumer studies, mystery shopper, trackers, Max Diff, Conjoint). Achievements:✓ More than 150 market research projects managed in Colombia, Ecuador, Mexico, Argentina and Peru for customers as GfK, Millward Brown, IPSOS, Yanhaas, MediaCom, Inspira, CJS, INVERA, etc. accomplishing quality requirements and agreed times. ✓ Increase of main charge´s KPI’S, Efficiency and Precision in 15% since I started functions; thanks to an efficient manage of Netquest’s panel on Latin America.✓ Reduction of Delivery times in more than 50%, offering times that is more competitive to customer, as result of many developed initiatives with the main areas of the company.✓ Contribution to company´s growth with an increase of 25% in billing, compared with previous year Show less

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  Mi Hoja de Vida Colombia

  Mar 2017 - now

  Founder

  "Mi Hoja de Vida" services focus on developing professional tools designed to optimize job search success.► Nationally ranked #1 in resume consulting and LinkedIn profile development through strategic organic SEO techniques.►Served over 3,000 clients since 2017, helping professionals enhance their career prospects.► Created and consistently updated a professional career advice blog, attracting over 100,000 visits.

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  PwC Colombia

  Jun 2017 - Jun 2018

  Market Intelligence

  ► Commercial development of four business lines (Energy, Infrastructure, Industrial Products, and Healthcare), representing 40% of the company’s annual revenue.► Consistently met the monthly sales budget for the assigned business lines throughout my tenure.► Prospected 80+ corporate clients (B2B and B2G) through networking, cold calling, and LinkedIn.► Generated 600+ leads by organizing targeted events such as talks, forums, and seminars, leveraging digital marketing and social media at a national level.► Exceeded the sales budget in the Energy sector by developing tailored products and services for the Oil & Gas industry, in collaboration with the consulting department and based on industry market intelligence.► Designed and developed commercial proposals for clients across different sectors and business lines. Show less

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  Berlitz Colombia

  Aug 2018 - Aug 2019

  Corporate Sales Account Executive

  ► Prospecting new clients and identifying business opportunities in current accounts. ► Responsible of the Berlitz products sales to corporate customers in the Education sector (B2E, B2G - Schools, universities and government) in Colombia.► Responsible for the commercial development of Bogotá and Colombian Atlantic Coast.► Company representation in sectorial events. ► Account maintenance, guaranteeing customer satisfaction and project quality standards accomplishment. ► Responsible for coordination and supervision of the developed projects in each assigned account.► Sales Budget Accomplishment, quarterly.► Customer opportunities management through CRM (SalesForce).Achievements: ✓ Prospecting more than 70 customers in Education and Government sector. ✓ Sales for more than $1.500 million COP during my time at the company. ✓ More than 200 million as part of upselling and cross-selling sales in the current accounts.✓ Quarterly sales budget accomplishment (110% Q1 and 118% Q3) Show less

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  Lávame!

  Oct 2019 - now

  General Manager

  ¡Lávame! is a Colombian company specializing in car and motorcycle washing and detailing.► Oversee the general management and strategic planning of the company, setting objectives and allocating resources to achieve them.► Lead a team of more than 20 people across Bogotá, Cali, and Medellín.► Develop and manage digital marketing strategies to generate leads through Facebook Ads, Instagram Ads, and Google Ads.► Negotiate with suppliers and business partners to optimize operations.► Ensure full compliance with commercial, tax, environmental, and legal regulations.► Drive a 500% increase in company revenue since 2020 through expansion into Cali and Medellín and strong brand positioning on social media.► Manage social media growth, surpassing 30,000 followers since the brand’s inception.► Develop and maintain the corporate website (www.lavame.com.co), generating over 3,000 monthly visits.► Optimize costs, achieving a profit margin of over 50%.► Establish the company as the top organically ranked brand in its sector on search engines, enhancing user interaction and engagement on social media. Show less