Bruno Americo

Experience

• 

  GSK

  Oct 2015 - now

  - Led the launch of a new digital product, driving enhancements in the omnichannel strategy and fostering collaboration between teams and vendors to elevate the digital user experience.- Led the adoption of technologies and martech stack, integrating new channels and implementing a personalization platform (CDP) to boost user engagement, considering individual preferences.- Partnered with senior leadership to develop and prioritize the organization's innovation thesis, leading to strategic initiatives that reinforced the innovation portfolio and digital capabilities.- Acted as a strategic link to a Commercial Business Unit, aligning technological solutions with business objectives to surpass annual goals and foster continuous improvement.- Managed innovation projects from concept to execution, leveraging insights to refine strategies and increase the organization's competitive edge in digital transformation. Show less Led the development of digital platforms using Agile methodology, enhancing the organization's digital presence and user engagement through strategic project leadership and multidisciplinary collaboration.Influenced the corporate innovation strategy as a key member of the Innovation Committee, driving the adoption of new technologies and fostering a culture of continuous learning and improvement.Utilized data analytics (PowerBI) and platform expertise (Azure, Databricks) for data-driven decision-making, optimizing operations and customer experiences.Enhanced digital marketing capabilities through effective API and CRM (Salesforce Marketing Cloud) integrations, contributing to a cohesive omnichannel strategy. Show less - Drove digital transformation initiatives, employing Agile methodologies to deliver projects that significantly enhanced value delivery and operational efficiency across the organization.- Engaged in the dissemination and use of Design Thinking and Agile frameworks to foster innovation and creativity in project development, resulting in successful, user-centric digital solutions.- Served as a key facilitator for digital democratization, leading educational workshops and initiatives that empowered teams with new technologies and collaborative methodologies.- Managed diverse, cross-functional teams to achieve project milestones, ensuring on-time, within-budget delivery of digital projects that aligned with strategic business goals. Show less - Involvement in project planning and also in the generation and updating of documentation and project execution/monitoring; - Coordination of internal resources and suppliers for project execution within deadline; - Responsible for analyzing and consolidating the Status Reports of the IT project portfolio and also providing visibility on the project performance to upper management; - Preparation of management reports and compilation of data to support the IT management; - Point of contact in proposing technological solutions for opportunities, through understanding requirements and suggesting innovative ideas; - Integrating and promoting innovation agent, promoting trends and best practices in the market through communication channels. Show less

  • Technology and Innovation Specialist

    Apr 2023 - now

  • Digital Tech Project Lead

    Apr 2022 - Apr 2023

  • Tech Project Lead

    Dec 2019 - Apr 2022

  • Tech Project Analyst

    Jan 2017 - Dec 2019

  • Tech Intern

    Oct 2015 - Jan 2017