Sheng Hao Chen

Sheng Hao Chen

Sales Executive

Followers of Sheng Hao Chen119 followers
location of Sheng Hao ChenBangkok, Bangkok City, Thailand

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  • Timeline

  • About me

    Corporate Communications & BD Specialist | Strategic Brand Growth in APAC

  • Education

    • Mahidol University

      2017 - 2020
      Master of Business Administration - MBA Marketing/Marketing Management, General
    • National Chengchi University

      2007 - 2011
      Bachelor of Arts (BA) Journalism
  • Experience

    • Formosa TV

      May 2013 - Apr 2014
      Sales Executive

      • Managing the sale of TV commercial airtime and product placement opportunities for brands seeking effective television visibility. Skilled in handling client relationships and customizing solutions to meet their specific needs.• Leading the growth of various business ventures through the sale of TV commercial airtime and product placement packages, achieving prices ranging from 10,000 to 40,000 USD.• Experienced in working with a broad range of clients from industries such as food, biotechnology, and cosmetics, demonstrating the ability to address diverse market needs. Show less

    • Storm Media Group

      Jan 2015 - Aug 2015
      Sales Executive

       Making plans for content marketing for existing and potential customers, developing new businesses by selling ads and the marketing contents of the websites. Monitoring the traffic of the websites and the social media by Google Analytics and Facebook. Executing internet marketing projects of Taiwanese government, making complex procedures more smoothly.

    • Institute for Information Industry Taiwan

      Mar 2016 - May 2017
      International Business Agent

      • Overseeing high-impact national E-commerce initiatives mandated by the Taiwanese Government's Department of Commerce. Spearheading efforts to elevate the global presence of Taiwan's E-commerce sector and foster robust cross-border partnerships with influential economies like China, Japan, and South East Asia.• Strategically coordinating and executing official visits by Taiwanese business delegations to prominent Japanese E-Commerce enterprises, facilitating meaningful connections and catalyzing synergistic collaborations between Taiwan and Japan. Show less

    • SAT Knowledge

      Nov 2019 - Dec 2020
      Business Development Manager

      ● Facilitated and collaborated across business units to ensure that projects are executed efficiently and on time.Brought 10 influencers livestream on Lazada App and co-hosted online marketing events for Lazada.● Provided and managed influencers for the companies (Ex: Lazada) to succeed in their marketing projects.● Coordinated the operational issues between Taiwan and Thailand.● Explored and created new business opportunities and develop new partnerships of online marketing and online learning industry. Show less

    • PChome (Thailand) Company Limited

      Aug 2021 - Aug 2022
      Sales Marketing Assistant Manager

      • Strategically promote brand messages through innovative ideas and initiatives.• Foster strong industry relationships by collaborating with key marketing partners in Taiwan and Thailand.• Expertly compile consumer rating reports, translating data into impactful visuals and presentations.• Plan and execute marketing projects in collaboration with Taiwanese government initiatives (with several projects annual budget of over USD 100,000) to sell Taiwanese products to Thailand.• Drive content visibility across multiple social media platforms via precise ad campaigns. Show less

    • Arçelik Hitachi Home Appliances

      Feb 2023 - now
      Senior Specialist - Corporate Communications

      • Developed and executed the APAC strategic communications plan to enhance brand visibility and drive customer engagement.• Improved department efficiency and supported subsidiaries in communication tasks, boosting lead generation and customer acquisition.• Supported the organization of media events, such as exhibitions and product launches, and assisted in regional dealer conferences in Thailand by drafting content for C-level managers, enhancing brand visibility and fostering partnerships.• Utilized analytical skills to resolve marketing challenges and optimize campaign performance.• Crafted corporate and product press releases to enhance media relations and audience engagement. Show less

  • Licenses & Certifications

    • Toeic (920)

      ETS