Joel Arnold-Diaz

Experience

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  Banco Lopez de Haro

  Jul 2004 - Sept 2008

  Asistente de Mantenimiento
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  Emperia Pictures

  Jan 2013 - Jan 2015

  Director & Producer
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  Liquid Digital Agency, SRL

  May 2013 - Apr 2018

  Worked with this industries: Telecommunications (Claro RD) - Beverages Brands (Kola Real, Frutop and Cool Heaven) - Fuel Industry (Sunix and Tropigas) - Finances (Grupo Universal)-- Presented innovative communication solutions to clients such as: Construction of brand image, storytelling at sponsored events and lead generation campaigns.-- Multitasked between projects while collaborating with all departments to meet deadlines.-- Worked with Smartsheet and Bitrix24 (Project Management and CRM Systems) to coordinated teams, projects and deadlines.-- Managed a team of 6, keeping motivated- positive environment while tracking results and performance. Show less

  • Digital Marketing Manager

    Mar 2017 - Apr 2018

  • Community Manager

    May 2013 - Mar 2017
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  Fundación Aprendiendo a Vivir

  Jun 2014 - Aug 2020

  Marketing And Advertising Manager

  Developed year around On-line and Off-line mass campaigns strategies to create awareness of diabetes in Dominican Republic.-- Increased website traffic by 712% from November 2019 to April 2020 through SEO and SEM efforts. -- Drafted E-mail marketing awareness campaign through MailChimp, obtaining 58.1% Open Rates, and healthy 3.1% Click Through Rates.-- Reached more than 2 million people in 2019 through social media channels and traditional awareness campaigns in Dominican Republic. -- Worked with Facebook Business and Google Analytics to create report of results and define SMART goals.-- Used Adobe Creative Suite to design initial campaign concepts.-- Tracked social media trends and adapted to attract target follower demographic. -- Identified thought leaders and influencers to promote and engage in brand activities. Show less

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  Puntacana Marathon

  Mar 2016 - Mar 2020

  Marketing And Advertising Manager

  Drafted mass campaign that promotes year round participation of 2,000 international athletes at Punta Cana, Dominican Republic.-- In 2020, reached more than 1,000,000 people with paid Social Media Campaigns, E-Mail Marketing and Traditional Media efforts in Dominican Republic and New York.-- Built brand awareness and generated leads, enrolling athletes from over 25 countries in 3 years.-- Increased website traffic by 617% from October 2019 to March 2020 through SEM & SEO strategies.-- Assessed marketing copy, art comps and final designs and compared with established specifications.-- Maintained social media presence across Facebook and Instagram Show less

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  Claro RD

  Apr 2018 - Aug 2019

  Senior Analyst of Digital Marketing

  Coordinated digital communication with internal clients for B2C and B2B segments.-- Developed lead generation campaigns through Facebook and Google Ads (Display and search), generating over 2,000 leads in one month. -- Coordinated digital communication strategies for "ClaroTec Empresarial", Leading the biggest Dominican technology business conference communication. -- Collaborated with internal IT teams to create landing pages and optimize user experience. -- Monitored social media and online sources for industry trends.-- Supervised digital agency team and content created during live event coverage. Show less

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  MRM

  Aug 2020 - now

  • Program Manager

    Jul 2024 - now

  • Project Manager

    May 2021 - Jul 2024

  • Project Manager

    Aug 2020 - May 2021