Ziyanda (Zee) Mbobo

Experience

• 

  Europ Assistance

  Jan 2008 - Jan 2010

  Legal Sales Rep
• 

  Edward Snell & Co Ltd

  Jan 2013 - Dec 2013

  Marketing Assistant
• 

  Tshwane University of Technology

  Jan 2014 - Dec 2014

  Student Research Assistant & Tutor
• 

  South African Market Research Association

  Apr 2014 - Dec 2014

  Events Coordinator & Marketing Assistant
• 

  FNB South Africa

  Jan 2015 - Dec 2015

  Sales Executive
• 

  Tshwane University of Technology

  Jan 2016 - Jun 2017

  University Lecturer

  Accounting and Basic Mathematics - Foundation phase and 1st year Level.

• 

  Ipsos South Africa

  Jun 2017 - Jan 2021

  A focus on quantitative and qualitative methodologies – specialising in ad-hoc and tracking studies as well as Customer Satisfaction and Loyalty studies and Employee Engagement.Clients:MTNStandard Bank SARSAlexander ForbesFNBBCXBankmed

  • Research Executive

    Jan 2019 - Jan 2021

  • Junior Research Executive

    Jun 2017 - Dec 2018
• 

  Standard Bank Group

  Feb 2021 - Sept 2023

  Group Talent Acquisition Research Specialist: Research & Insights, Africa Regions and International

  Provide a strategic candidate sourcing service to the Standard Bank Group (Africa Regions and International) including competitor intelligence and market insights through mapping to address various business requirements. • Provide relevant labour market insights to support business transformation and workforce considerations • Enable the Group’s succession efforts • Deliver role-specific sourcing and other talent identification initiatives for the Standard Bank Group• Design search strategies and identify, map and pipeline or approach the spectrum of candidates that meet the various role requirements• Identify target populations of candidates via the recruitment system database, online databases (Such as LinkedIn), conference websites, Google searches, other search engines and information gleaned from other market research• Partner with Heads of Resourcing to understand demand for research• Develop positive and effective partnerships with recruitment teams• Provide timely and thorough communication regarding search activity and status• Conduct pre-consultation meetings with HRBPs and Hiring Managers to understand the client’s requirement• Deliver industry, competitor, company, country and people research within agreed parameters and timeframes using intricate Boolean searches, leveraging social media platforms and other web-based vehicles• Manage recruitment surveys and analytics and use this to input into talent buy strategy• Develop and provide reporting and analytics for Talent Acquisition• Collaborate with the larger TA team to designing a knowledge management framework for all research work, drive efficiency, and ensure business continuity.• Ad hoc reports/presentations on talent insights Show less

• 

  Nedbank

  Sept 2023 - Jul 2024

  Manager: Group Market Research (Brand Management and Strategy) | Group Marketing | Corporate Affairs

  • Deliver real-time market insights into the Nedbank brand and sub-brands performance.• Overall management of operational requirements of the Brand Experience Management (BX) programme (including fieldwork, sample quotas, dashboard functionality, module management)• Review research instrument and align constructs with BX best practice and advanced widgets and functionalities• Monthly analytics and reporting using Power BI – SA and Africa Regions and other reporting requirements e.g. Opcom, business pan, BCCC• Apply advanced analytics and intelligence to inform a data-driven brand strategy.• Evolve programme to include the latest brand measurement techniques and approaches• Deep dive into brand analytics to identify areas of growth and development for strategy development• Delivery of quarterly workshops to answer strategic brand questions (including brand penetration, preference etc.)• Drive insight through BX thought leadership, enterprise-wide events / engagements• Create a real-time and integrated view of key data-driven insights and trends that are shaping human to human behavior Show less

• 

  Standard Bank Group

  Jul 2024 - now

  Research & Insights Manager: S.A, Africa Regions and International (Brand and Marketing)