
Katie Heiligenthaler
Marketing Analyst

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About me
Business Development Manager at Takeform
Education

Texas A&M University
2005 - 2009Bachelor of Applied Science (BASc) PsychologyActivities and Societies: Ags of Oak, Alpha Phi Omega
Experience

Naked Lime
Oct 2011 - Jul 2013Marketing Analyst- Primary contact for over 40 automotive dealership accounts- Plan, design and distribute multi-channel marketing and advertising campaigns for these accounts- Report efficiency and return on investment to automotive clients and sales staff monthly and weekly- Maintain databases with up to 50,000 records by monitoring database trends and fluctuations, informing other departments of discrepancies, and compiling results- Train and mentor new hires on processes, procedures and results logic, and attending new customer meetings as the lead analyst Show less

Kalamazoo RESA
Oct 2013 - Dec 2014Substitute Teacher
Zambito Realtors
May 2015 - Jun 2016Licensed Real Estate Agent- Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms- Determine clients’ needs and financial abilities to propose solutions that suit them- Perform comparative market analysis to estimate property value

Takeform
Mar 2016 - nowTakeform is a design-build wayfinding and environmental branding company. We help clients:-Solve wayfinding problems so campuses and buildings navigate comfortably-Improve signage so that it's brand relevant and supportive of their image-Shape the perceptions of those most important to them through environmental graphics and other meansTakeform is currently leading several of the largest healthcare and corporate rebranding projects in North America.We design, manufacture and install throughout the US. Offices in Buffalo, Chicago, Atlanta, San Francisco, Austin, San Diego and Boston. Show less - Responsible for organizing, coordinating and executing small-to-large scale projects on-time and on-budget.- Work with client to understand needs (branding, design, code-compliance, budget) and communicate those needs to other members of the project team.- Proof work from other members of the team to ensure accuracy and compliance with project parameters.- Maintain clean and current files on all accounts, including archives.- Participate in various Process Improvement committees to identify opportunities for increased efficiency and to streamline current processes.- Manage an average of 25-30 active projects at any given time. Show less
Business Development Manager
Jun 2018 - nowBusiness Development Manager
Jun 2018 - nowAccount Manager
Mar 2016 - now
Licenses & Certifications

Licensed Pet Groomer
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